Written by Jaron Lewis
First of all, what does an artist management agency do and why do you need one?
Artist management companies build a brand around a new artist and propel them forward quicker than if the artist were to try to do everything solo. They create opportunities, plain and simple.
New artists are not trusted yet and have no credibility, so hiring an artist management agency gives them an entire team of people that can help with music promotion, marketing, management, and so much more.
Artist management booking fees usually are commission only and run from 5- 15% percent of the gig sales. Sometimes, their commission is from ticket sales only and other times it includes ticket and merchandise sales.
If the agent is sponsoring big clients and know they will be guaranteed a steadily large payday, they may cut their commission percentage down slightly.
A straight booking agent takes 50% commission from live audience performances but doesn’t take royalties from merchandise, record sales, or publishing.
If you are new to the music industry, these are the 6 Best Artist Management Agencies now: