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APPLE MUSIC STREAMING SERVICE LAUNCHES TOMORROW: SONY CEO CONFIRMS

Apple Music Streaming Service Launches Tomorrow: Sony CEO Confirms

Written by Omari MC

Apple’s Worldwide Developer Conference is scheduled for June 8, and sources have told Bloomberg News that the company is still edging out deals with record labels for its planned streaming music subscription service.

Sources told the news agency that the recording industry is intent on getting better terms from Apple than it currently gets from rival music streamer Spotify. The labels now receive 55 percent of Spotify’s $9.99/montly fee, but they've upped the ante to 60 percent from Apple, according to Bloomberg’s sources. Meanwhile, publishers now pull in about 15 percent.

Apple is expected to charge customers around $10 per month for the service, the same ballpark as its competitors.

A new music app would likely tie together the subscription service and an updated iTunes Radio. It would also offer additional video content from high-profile performers who agree to let Apple help shoot and produce footage derived from recording sessions, Bloomberg reported. (Which I don't see the appeal of seeing that artists already get revenue from YouTube)

For the time being, it’s believed that the new subscription service will coexist with Beats Music, which Apple recently acquired for $3 billion, at least until both services are fully integrated.

WILL THIS BE ANOTHER TIDAL FIASCO?

Sony Music CEO, Doug Morris, did not reveal any details about Apple’s pricing plans, but he made a point of saying that he prefers paid models to ad-supported ones. (Sources say)

Apple’s current iTunes Radio service is ad-supported for users who haven’t paid for iTunes Match. It’s thought that the new streaming service will include significant curation from popular artists.

Sony owns a 5.8 percent equity stake in Spotify and a version of its contract with the service was leaked last month.

Personally, I don't see anything that is significant enough to differentiate this streaming service from Spotify. This is the thing Tidal was just in the news for. I believe having a freemium model works well for Spotify and that profit margins would increase if everyone would stop fighting it.

Sure, no one likes a monopoly when they can stick their fingers into the cash bucket, but if everyone keeps coming in left and right with their "updated" streaming services, it's going to get old fast.

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