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How Cryptocurrency Could Completely Change The Music Industry

*This article may contain links to affiliate products & services. We have reviewed these services to try and ensure the highest quality recommendations*

Written By Jaron Lewis

When a song is written and recorded, there is never only one person involved. There are the people who wrote the song, the person who sings and records the song, and there are all the people involved in the recording and mixing process. There are record labels and producers. When all is said and done, there are a lot of people who need to be given credit for the finished product that is a recorded song.

So many people being involved with a song, often makes certain things very complicated. The information about who owns what becomes scattered, with different people and places having different information, and no one wanting to share it freely.

This can make figuring out rights and royalties a tedious process. It also makes things very difficult for someone who wants to purchase rights to the song to use it for one of their own projects – a commercial for example.

What Is It?

cryptocurrency platform like Bitcoin could be a solution that changes everything completely. Bitcoin is hard for a lot of people to understand, but it is essentially just a digital currency. It functions the same way our physical currencies do. Another thing about Bitcoin though, is that it also provides a network. Everyone’s address on the network is private, but information and transactions can be viewed publicly.

Who owns the rights to what are simply facts, and there is no reason these facts can’t be made available to everyone. Putting everything on a central network like this would make the process of tracking down the ownership and rights of a song much faster and easier – which does in turn benefit the creators and everyone else  involved. It will allow the people who want to give them money for their work to find them faster.

Royalty Payments 

It would also be a great way to automate and organize royalty payments. Within the network, each song, rights-holder, creator, etc., would have its own address. A “smart contract” could then be set up, which would connect all of these addresses and automate their interactions with each other. So, each song would have its own address, connected to everyone who is affiliated with the song.

Any time a service like YouTube or Spotify used the song, they could issue a payment through the network. The payment would then be split and redirected appropriately to the addresses of everyone who is entitled to a piece of the payment. They will also be able to tell where the payment came from.

Wrapping Up 

Not only would this make receiving royalty payments easy, instant, and reliable, but it would provide valuable information to the song’s creators. They would be able to see which songs make the most money, and from where.

Ultimately, putting music onto a centralized network like this will make a lot of lives easier, and a lot of complicated and tedious processes a lot faster and simpler.


When your song is ready to go, it's time to start promoting it to potential fans! Omari has the best organic promotion services money can buy. With packages for Spotify, TikTok, Instagram, and YouTube, we will get your music the traffic and attention it deserves! Click below for more information.  


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SPOTIFY CAMPAIGN EXAMPLES

*Here are some small samples of the playlists in our network. Obviously, we aren't able to share every single list for confidentiality reasons, but these are a handful of examples out of the hundreds of playlists we have in our network.*


Playlists This Song Was Featured In

Contemporary Christian Music (33K Followers)

Louvores - Gospel (62K Followers)


Playlists This Song Was Featured In

Clean Rap & RNB (25K Followers)

Top Hits From New Artists (20K Followers)

Chill Music (38K Followers)


Playlists This Song Was Featured In

Today's Pop Hits (38K Followers)

Gaming Playlist & Workout Radio (23K Followers)


Playlists This Song Was Featured In

Forest Gump Soundtrack (50K Followers)

Stagecoach (15K Followers)

Best of Country Hits (2K Followers)


Playlists This Song Was Featured In

Acoustics For Relaxing (48K Followers)

Chill Music (9K Followers)


Playlists This Song Was Featured In

Hard Rock Workout (70K Followers)

Rock Hits (5K Followers)


Playlists This Song Was Featured In

Funky Songs Playlist (190K Followers)

Clean Rap & RNB (10K Followers)


[EDM/Future Bass] Melvin - Luv Again

Playlists This Song Was Featured In

Top Hits From New Artists (20K Followers)

Electro-mania (6K Followers)

Best Workout Playlist (14K Followers)


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SMALL CAMPAIGN EXAMPLES

MEDIUM CAMPAIGN EXAMPLES

[Hip Hop] K-Rich - We Workin  

LARGE CAMPAIGN EXAMPLES

[Hip Hop] Surve - Found My Way  


*Note: Songs may have ordered promotion from other sources as well. Small, medium, and large only denote the amount of promotion that was ordered from our service.  

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KID TRAVIS (R&B, POP)

With an already buzzing YouTube audience of over 400K+ subscribers, Kid Travis wanted his Instagram profile to start gaining some of that same traction.

While you can get some spill over audience from YouTube, Kid Travis knew that Instagram ad campaigns could boost his presence on IG even further!

He discovered that trying to run Instagram ads yourself vs. having us add our years of experience and expertise to them made a huge difference!

His main goal was to achieve new followers who are seriously interested in his journey as an artist.

Kid Travis already had amazing talent but needed to combine his music genius with some marketing expertise to get the best of both worlds.

We were able to bring out the heart of his music through paid ads by editing & optimizing his existing videos and properly researching and structuring his ad campaigns.

The end results: We were able to consistently and predictably gain followers averaging between $0.25-$0.35 per follower (including a bulk of the promotion being done in high cost English speaking countries such as United States, United Kingdom, Australia, & Canada) resulting in around 4,000 new, engaged followers/month on Instagram.

Kid Travis Instagram: https://www.instagram.com/kidtravis/

Kid Travis YouTube: https://www.youtube.com/user/kidtravisofficial


*Note: Previous campaigns are not a guarantee for results in future campaigns. However, we do our best to ensure each client gets the best results possible.  

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