What you need to know when looking into the predictions of music and how trends develop is for the most part music follows cycles. These are cycles that seem to repeat every 10 years, sure there are stylistic differences and niches are born but you can always cement them back to a core genre. We find three phases that appear to repeat as follows:
1. Pop hits are at the top of the charts and Rock or R&B that has a more Pop feel to it.
2. Extreme move away from Pop music
3. All mainstream music is avoided
Why do these phases happen then? It is just the nature of life, people grow and taste changes. A new generation grows up and brings forward their views. And this change seems to be happening as we speak. There is no denying that 2017 started off with a dominance of mainstream Pop music like Justin Bieber and Selena Gomez. We saw the EDM trend emerge as a huge success through the likes of Zedd, kygo and David Guetta. But if you look at the charts and streaming platforms it is easy to see that these hottest pop inspired artists are starting to fall. The masses are shifting, and we can see the genre ready to take the place: Hip Hop.
Hip Hop artists are exploding, they are now dropping #1 albums and songs all over the planet and you can start to see their music played the most on the radio. We seem to be entering the second phase of the music cycles, where we move away from Pop music. Therefore the prediction for 2018 is that Hip Hop music and hip-hop inspired genre really flourish.