How Artificial Intelligence Artist Is Mastering Promo In The Music Industry

1. This will not be a fear mongering article. We are not trying to scare you. We’re simply bringing to light the reality of the new music industry.
2. We know these things because we’ve promoted music for over 20,000 artists (Human and A.I.) in just about every genre you can think of, so the advice we give is from the standpoint of $1,000,000s spent in music ads + countless hours of SEO and strategic planning.
3. Yes, this will shake up the music industry. The question is, will you be ready for it?

Genre: Pop/EDM

Esaria is one of the most advanced A.I. artist out there. Her vocals are crisp and can fool even the best of music snobs into thinking she’s real. In fact, if we hadn’t disclosed she was an A.I. artist, you wouldn’t have known.

Nonetheless, the one thing that doesn’t change with A.I. or human artists is… they both need marketing and promotion.

If I can make thousands of songs with A.I. artists but no one hears them, does that really matter?

That’s where we come in!

We checked the stats at loudandclear.byspotify.com to see where Esaria is at so far among her music competition. Currently, she’s at 141,000 out of 8,000,000 or so artists. This means she’s performing better than 98% of musicians on the platform!

• Esaria has over 22,000 monthly listeners and it is growing month over month

1. Global focus: One of the biggest mistakes artists make is thinking that they should only be promoting their music locally. If you look at the top 5 listener locations for major artists, almost ALL of them will have worldwide locations mixed in. Case in point: The United States is hardly even in the top 5 locations for Taylor Swift! We targeted global keywords and playlists for Esaria. For example, if there is a Party playlist in English, we would also target ‘party’ in several other languages.
2. Cover songs: Another strategy free promo strategy is to cover songs from major artists. Sure, there is an initial fee to license the song, but you can get organic traffic from the cover as well. For example, Esaria covered a Whitney Houston song. We would make Whitney Houston related playlists and include that cover song right next to the Whitney Houston songs. In turn, you will see Esaria being recommended by YouTube’s algorithm for related Whitney Houston keywords!

1. Contrarian thinking sells: One of the reasons you’re reading this article is because you saw that an A.I. artist is outperforming human artists. We would also use headlines like this when we ran IG & FB ads to drive traffic to Spotify playlists. Any ad you see on social media that gets you to stop and pay attention instead of scrolling past it is a winner. Save those ads and try to make headlines similar to them when making your ads.
2. Decade playlists: Sometimes, it’s easier to get someone to agree they already like something vs. convincing them to like something new. We would run ads for decade playlists and include the cover songs/similar songs into the list. For example, if we make a 2010s best hits playlist, then including some newer songs into the mix still works. We would just tell listeners that we include other related songs in the description of the playlist. Decade playlists perform very well on all music platforms and we have many in our playlist network at www.omarimc.com/promotion.

• If you're going to run paid ads, they need to be done in a way where YOU would want to click on the ad you made
• Unless you're planning tour stops or doing conversion ads for higher priced products, you should not be trying to only advertise in the United States or UK. Listening to music is a global experience. Spread out your ad spend to different countries and see what sticks.
• You can get our full marketing courses for free whenever you order any Spotify, YouTube, TikTok, or IG/FB promotion package at www.omarimc.com/promotion.