Many times artists will think they can go far with free music submissions, but the reality is you can get further a lot faster with paid promotion. Ever tried Googling blogs and found yourself submitting to dozens of them? How much success did that get you? Probably not much. Promotion is smart once you’re equipped with the right marketing strategies. That’s why we give out our ebook with every purchase to give you the tools you need to earn a good R.O.I.  

You very well could! Seeing as this is organic promotion, people are free to engage with your track. Obviously, you will get higher engagement with high quality music and marketing strategy.

However, these people are just like you. Whenever you first hear a song you like, you generally will save the song to your library or playlist. Most of the time you’re not going to follow an artist until you hear several songs you like from them.

Same logic here!

We can do all genres! Our main stipulation is no explicit content (cursing, misogyny, inappropriate clothing, drug use, violence, etc.) So if your video or song includes these elements, we will not be able to promote.

Also, if you were looking for a very specific niche promotion, YouTube is your best option. With our YouTube promotion there is the capability to target by niche genre as well as by country. For Spotify, the promotion is only done by main genre and is broader. For instance, if a song is Dreampop, it would likely get placed in playlists that feature Pop music. However, getting it into only ‘Dreampop’ lists is not likely to happen during the Spotify promotion.

Your song is promoted via playlist placements. We have hundreds of playlists in our network that have been vetted across virtually every music genre.

In order to ensure we have adequate capacity and efficiency for all orders, we also advertise our own lists as well as run ads for any curators who wish to grow their lists. The ads run primarily through Facebook and Instagram, ensuring that all listeners will be completely authentic. We also accept lists that have been grown through organic search traffic on Google and Spotify. 

We then place your song in a varying number of lists depending on the package ordered.

For example, the Gold playlist placement package means your song will be placed into a specific number/strength of playlist(s) for 2 to 4 weeks. 

We no longer solely focus on the number of followers of a playlist, but take a more holistic approach considering the rate of growth (increasing followers per day of a list), track record of monthly listeners, and effectiveness of SEO or advertising to the list.

We review the song first, then will pitch it to playlists within our network.

We can’t tell you prior to the campaign exactly what playlists you’ll be on as it is up to the discretion of our playlisters whether a song is placed on any specific lists or not.

However, results and examples from previous campaigns can be found here

Refunds are available if we do not believe the song(s) is a good fit for our network.

Refunds are not available in cases where the song gets adequate results, but there is confusion on the playlist titles your song was added to. The main metrics for success of a campaign on Spotify are streams and saves. We've done extensive research on playlists and place songs in the best lists possible. This does not guarantee any number of saves for your song, but gives them the best chance possible of all playlisters who request your song for their list.

I.e. You make Hard Rock music and were expecting that all playlists you are added to will have the words 'Hard Rock' in the title of the playlist. However, your song ends up in workout playlists and general Rock playlists. This is not entitled to a refund as we cannot guarantee that every playlister with the words 'Hard Rock' in the title of their list will accept your song for promotion.

Our blogs are branded as having the ‘World’s Best Clean Music & Playlists’. Encouraging cursing, misogyny, drug use, and violence are not things we believe in.

You are permitted to send in edited versions.

Your music can still talk about mature subjects without being vulgar. We are aware not everyone feels the same way, which is why we state upfront our policy.

Also, while the blog is not a ‘Christian’ blog, Omari is a Christian and it would be hypocritical to promote content that contradicts with his beliefs.

Thank you for understanding and feel free to send any music you are not sure we would promote here (Please put ‘Not Sure If My Song Is Clean’ in the subject line)

Your order will be responded to within 1 to 4 business days with details on the initial processing of the order. Most orders start to see results within 5 business days of purchase. Rush orders are processed within 1 business day and can see results sooner due to the faster processing.  

Absolutely! We never use bots or fake plays. That is why we give a range of expected plays for your campaign. This range is estimated. Your campaign has the possibility of doing better or worse. We strive to do the best we can, but it is indeed organic promotion. We cannot force people to like your track, but we can do our absolute best to ensure it gets seen by the right people.  

If you have any further questions or unique concerns you can send us an email here, hit us up in the live chat, or contact us by phone during business hours (M-F 10 a.m. to 6 p.m. EST) at (516) 387-2596.  

Yes! We offer bulk discounts when ordering 3 or more songs! Just use the code OFFTENPERCENT at checkout.  

We provide a tracking link via Spotontrack where you can see which playlist(s) your song is featured in. This link will show the start and end dates for the promotion.  

Here are some estimated play ranges we’ve seen from averaging previous campaigns.

Again, these are just ranges, your song has the potential to do better the more people like and engage with the track:

Spotify Playlist Campaigns

Bronze: 500-5,000 plays
Silver: 1,000-10,000 plays
Gold: 2,500-25,000 plays
Platinum: 5,000-50,000 plays

Emerald: 10,000-100,000 plays

Diamond: 15,000-150,000 plays

2 to 4 weeks. Playlisters do this to keep the playlist content fresh and the songs per playlist down so that listeners can hear a variety of music.  

Yes! You can order promotion up to one month before your release date. Just make a note in the description box and we will wait to promote until then.  

We do not. Usually when artists are ready to spend on promotion it means they’re more serious about their craft. Thus, the song is mixed and mastered. You don’t have to spend thousands of dollars in a fancy studio to do this, just make sure the quality is good. A small percentage of the time, we’ll refund an order due to engineering quality.  

We do have many curators with popular lists in the U.S., Canada, or other particular locations; however, location based targeting is not available for independent Spotify promotion, nor is the platform itself set up for effective location based targeting.

Here’s what we mean by that:

Anyone from anywhere is free to follow any playlist on Spotify. There are some lists that are more language specific, but seeing as English is a widely spoken language, you’ll still see followers from all over following English speaking lists.

While we do have lists with a good size audience in a particular country, it is not guaranteed that the playlist owner(s) of any particular country will accept a particular song.

We take consideration of the Country you’re from, but due to the limitations of the organic Spotify playlist structure, we cannot guarantee that all listeners will be from a specific location.

Should you be dead set on location based targeting, our YouTube promotion is a more equipped platform for that.

Yes you may, but the song cannot contain explicit content in any language. A lyric sheet must be provided upon request for any songs submitted that are not in English.  

We professionally set up, optimize, and run Tik Tok ads through the TikTok ads manager.

We have deprecated our TikTok influencer campaigns as the results are not as reliable or consistent as when we run custom ads.  

As many artists find out, there’s a big difference in trying to run your own Tik Tok ads vs. having professionals set up and maintain them.

No password is required. We can take an existing video you have and optimize it for ads, or we can create a video from scratch.

All Tik Tok campaigns also come with a custom landing page for your song so that we can track conversions accurately and get you the best results!

To make the process as seamless as possible, the ads are run through one of our existing Tik Tok music pages so that we can easily track the results through our landing pages that are connected to our account.

You will be sent your custom video link(s) where the ad is running as well as your custom landing page. Reports are also available to see finer details such as CPA, CPM, CPC, etc. upon request at the end of the campaign.

You very well could! The landing page we create for you can have your social media pages listed on it to encourage engagement and followers.

Ultimately, it will come down to if people like your music or content. We have thousands of music ads on social media and always do our best to provide the highest level of copywriting and visuals, but the song must play its part in the process.

We can do all genres! Our main stipulation is no explicit content (cursing, misogyny, inappropriate clothing, drug use, violence, etc.) So if your video or song includes these elements, we will not be able to promote.

Our blogs are branded as having the ‘World’s Best Clean Music & Playlists’. Encouraging cursing, misogyny, drug use, and violence are not things we believe in.

You are permitted to send in edited versions.

Your music can still talk about mature subjects without being vulgar. We are aware not everyone feels the same way, which is why we state upfront our policy.

Also, while the blog is not a ‘Christian’ blog, Omari is a Christian and it would be hypocritical to promote content that contradicts with his beliefs.

Thank you for understanding and feel free to send any music you are not sure we would promotehere(Please put ‘Not Sure If My Song Is Clean’ in the subject line)

Your order will be responded to within 1 to 4 business days with details on the initial processing of the order. Most orders start to see results within 5 business days of purchase. Rush orders are processed within 1 business day and can see results sooner due to the faster processing.

Absolutely! We are running the ads directly from the Tik Tok ads manager.

If you have any further questions or unique concerns you can send us an email here, hit us up in the live chat, or contact us by phone during business hours (M-F 10 a.m. to 6 p.m. EST) at (516) 387-2596.

Yes! We offer bulk discounts when ordering 3 or more songs! Just use the code OFFTENPERCENT at checkout.

Yes. We typically run the videos as ads only vs. posting them individually on the Tik Tok page. This is because we make several videos to test for campaigns so that the ads manager can figure out which one performs the best and allocate the ad spend to those videos.

Yes! You can order promotion up to one month before your release date. Just make a note in the description box and we will wait to promote until then.

We do not. Usually when artists are ready to spend on promotion it means they’re more serious about their craft. Thus, the song is mixed and mastered. You don’t have to spend thousands of dollars in a fancy studio to do this, just make sure the quality is good. A small percentage of the time, we’ll refund an order due to engineering quality.

Yes! The locations available are listed in the order form below. While we can't guarantee all views will come from these locations, we will optimize the ad spend to be weighted towards them.

Yes you may, but the song cannot contain explicit content in any language. A lyric sheet must be provided upon request for any songs submitted that are not in English.

Yes! We will tag your Tik Tok account in the comments and encourage people to follow your channel. 

That depends on what you’re trying to do with your music. Many times artists will think they can go far with free music submissions, but the reality is you can get further a lot faster with paid promotion. That’s why we give out our ebook with every purchase to give you the tools you need to earn a good R.O.I.  

You very well could! Seeing as this is promotion to real people they are free to engage with your track. Obviously, you will get higher engagement with high quality music and marketing strategy. Things like having an SEO friendly title and description will greatly increase the chances of engagement (we go over this in the ebook that comes with the order). Also, branding your video with an intro and end screen that encourages engagement drastically increases these elements too.  

We can do all genres! Our main stipulation is no explicit content (cursing, misogyny, inappropriate clothing, drug use, violence, etc.) So if your video or song includes these elements, we will not be able to promote.  

Your song is promoted through a highly customized Googles ads campaign. We’ve done hundreds and hundreds of ads and know how to set them up to get the most bang for your buck. By all means, you’re free to run your own ad efforts next to ours and see who gets the better results and engagement :).  

Our blogs are branded as having the ‘World’s Best Clean Music & Playlists’. Encouraging cursing, misogyny, drug use, and violence are not things we believe in.

You are permitted to send in edited versions.

Your music can still talk about mature subjects without being vulgar. We are aware not everyone feels the same way, which is why we state upfront our policy.

Also, while the blog is not a ‘Christian’ blog, Omari is a Christian and it would be hypocritical to promote content that contradicts with his beliefs.

Thank you for understanding and feel free to send any music you are not sure we would promotehere(Please put ‘Not Sure If My Song Is Clean’ in the subject line)

Your order will be responded to within 1 to 4 business days with details on the initial processing of the order. Most orders start to see results within 5 business days of purchase. Rush orders are processed within 1 business day and can see results sooner due to the faster processing.

We are completely compliant with YouTube terms of service! We never use bots or fake plays. That is why we give a range of expected plays for your campaign. This range is estimated. Your campaign has the possibility of doing better or worse. We strive to do the best we can, but it is indeed authentic promotion. We cannot force people to like your track, but we can do our absolute best to ensure it gets seen by the right people.  

If you have any further questions or unique concerns you can send us an email here, hit us up in the live chat, or contact us by phone during business hours (M-F 10 a.m. to 6 p.m. EST) at (516) 387-2596.

Yes! We offer bulk discounts when ordering 3 or more songs! Just use the code OFFTENPERCENT at checkout.

YouTube analytics has some impressive tracking options. Given this, we advise looking at your video stats in your dashboard during the campaign.

We will tell you when the promotion is due to start and end, but specific tracking can be done in your YouTube dashboard.

Estimated play ranges are listed in the order form below for the YouTube promotion options.

Yes! You can order promotion up to one month before your release date. Just make a note in the description box and we will wait to promote until then.

We do not. Usually when artists are ready to spend on promotion it means they’re more serious about their craft. Thus, the song is mixed and mastered. You don’t have to spend thousands of dollars in a fancy studio to do this, just make sure the quality is good. A small percentage of the time, we’ll refund an order due to engineering quality.

Yes! You can enter the locations you want us to target in the location section when ordering for YouTube promotion.

Please be aware that time of completion may vary when choosing smaller locations to target. I.e. The United States is a much larger place than Italy; thus, it's easier to complete a campaign when targeting more people. 

Yes you may, but the song cannot contain explicit content in any language. A lyric sheet must be provided upon request for any songs submitted that are not in English.

We are adding marketing elements to your videos/channel to encourage listeners to subscribe and engage. Many times artists will make great looking music videos, but not ones that are optimized for marketing.

We will add the following:

1. Lower third animated subscribe gifs (one towards the beginning and one towards the middle of the video) [Only available for unreleased videos]
2. Subscriber video card(s) in the upper right corner
3. Subscriber box branding in the lower right hand corner
4. Subscriber & engagement end screen elements
5. A pinned comment with a designated subscriber hyperlink
6. An optimized marketing based description with social media links and a designated subscriber hyperlink as well

This depends on the order speed you select at checkout. Rush orders will be responded to within 1 business day (Monday to Friday 10 a.m. to 6 p.m. are business hours, excluding holidays).

Standard orders will be responded to within 4 business days.

We cannot guarantee results of any kind. Each situation and artist is unique. Factors such as audio quality, product prices, brand strength, demand, and the goal of the campaign all play a role in judging it’s success. However, we use our expertise and experience to provide the best results we can.  

Once payment is completed you will receive step-by-step instructions for inviting us as an Editor to your YouTube studio dashboard. After we have access, we will edit the video/channel depending on the order speed you selected at checkout. You will receive an email confirmation response once the order is completed.  

Results will depend on each artist and situation. For best results, we recommend pairing the YouTube optimization with our YouTube promotion at omarimc.com/promotion.  

No, but you do need to invite us as Editors to your YouTube studio. We will send detailed instructions after your payment is received. You will have the freedom to disconnect after your campaign is over.  

You are free to do this; however, if you intend to get more videos optimized in the future it may be best to leave our account connected.  

Yes! We use WeVideo to edit the unreleased optimization orders. They are capable of importing and exporting videos up to 4K quality!

For orders that are already uploaded to YouTube, the audio and video quality will not change.

A maximum of 2 re-edits per video is included on each order.

After these have been used, if you’d like more edits they can be done at $10/per edit. (Edits apply to the same video that the order started with)

Yes! However, there is no option on YouTube to swap out the actual video file once a video is uploaded.

This means that we will not be able to add the subscribe GIFS, but can still add all other elements.

If you would like the subscribe GIFS added to an existing YouTube video, you will need to select the UNRELEASED option at checkout and we will re-upload the video to YouTube.

This will result in losing all existing statistics for the video.

For the moment, yes. This is for official music videos, lyric videos, and album cover artwork videos.  

You will need to have access to the channel in order to send us an Editor invite to your YouTube studio. As such, you will need to merge your topic channel with your YouTube channel prior to us optimizing the content.

Here is an article detailing how this can be done:

https://intercom.help/proton-radio/en/articles/3898262-youtube-claiming-merging-artist-topic-channels-with-your-own-official-channel

For brand accounts you will send manager access as opposed to Editor access. The functionality is nearly the same and is actually easier for us to work with Brand accounts, but it can be bothersome to set them up, so we do not require it to optimize the channel.  

Yes you may, but the song cannot contain explicit content in any language. A lyric sheet must be provided upon request for any songs submitted that are not in English.

We professionally set up, optimize, and run Instagram and/or Facebook ads on behalf of your channel through the Facebook ads manager.

As many artists find out, there’s a big difference in trying to run your own IG or Facebook ads vs. having professionals set up and maintain them.

No password is required. You are able to give Advertiser access to us without sharing sensitive information (we will send instructions on how to do this through the Facebook ads manager after ordering) and can disconnect access once the promotion campaigns are done.

Checkout previous examples above for insight into our work and results we’ve gotten for artists!

It is expected that you will gain new engagement from the promotion, but we cannot guarantee any set number of followers.

However, we can show you some examples of our work in the past in the previous campaigns section above and do our best to get similar results for you!

We can do all genres! Our main stipulation is no explicit content (cursing, misogyny, inappropriate clothing, drug use, violence, etc.) So if your video or song includes these elements, we will not be able to promote.

Also, if you were looking for a very specific niche promotion, YouTube is your best option. With our YouTube promotion there is the capability to target by niche genre as well as by country. For Spotify, the promotion is only done by main genre and is broader. For instance, if a song is Dreampop, it would likely get placed in playlists that feature Pop music. However, getting it into only ‘Dreampop’ lists is not likely to happen during the Spotify promotion.

Encouraging cursing, misogyny, drug use, and violence are not things we believe in.You are permitted to send in edited versions of videos.

Your music can still talk about mature subjects without being vulgar. We are aware not everyone feels the same way, which is why we state upfront our policy.

Also, while the blog is not a ‘Christian’ blog, Omari is a Christian and it would be hypocritical to promote content that contradicts with his beliefs.

Thank you for understanding and feel free to send any music you are not sure we would promote here (Please put ‘Not Sure If My Song Is Clean’ in the subject line)

Directly after you checkout for Facebook/IG custom ads you’ll receive an email with a link to sign up for a 30-minute consultation.

There we will discuss the goals of the campaign & do an audit of your profile(s).

We will then pick from existing videos you have and do editing & optimizing of the content to ensure we give the ads the best chance of succeeding.

If we don’t feel any existing content would be best for ads, we will suggest some simple videos you can record within 1 to 2 days, then choose from the new content to make ads with.

We begin your order within 2 business days of receiving all pertinent information and materials for the ads. Ads are typically approved by Facebook & IG within 24 hours of submitting.

There is a one-time set up fee of $197 that covers your 30-minute consultation, social media audit, video editing/creation, image editing/creation, copywriting and pixel installation (if applicable).

Package levels for the ad spend are as follows:

• $500/monthly (30% commission of ad spend to Omari for upkeep, editing, scaling, and data analytics.) = $350 total ad spend monthly.
• $1,000/monthly (25% commission of ad spend to Omari for upkeep, editing, scaling, and data analytics.) = $750 total ad spend monthly.
• $2,000/monthly (22% commission of ad spend to Omari for upkeep, editing, scaling, and data analytics.) = $1,560 total ad spend monthly.
• $5,000/monthly (20% commission of ad spend to Omari for upkeep, editing, scaling, and data analytics.) = $4,000 total ad spend monthly.
• $10,000/monthly (18% commission of ad spend to Omari for upkeep, editing, scaling, and data analytics.) = $8,200 total ad spend monthly.

• $15,000/monthly+ (15% commission of ad spend to Omari for upkeep, editing, scaling, and data analytics.)

If you have any further questions or unique concerns you can send us an email here, hit us up in the live chat, or contact us by phone during business hours (M-F 10 a.m. to 6 p.m. EST) at (516) 387-2596.

As long as the monthly price is paid, we will continue to manage the ads. Payment is promptly due every 30 days for continuous management. Once a payment is missed we will offer the management spot to an artist on the waiting list since our management spots may be full for the month.

As soon as payment is received you will get a link to schedule a 30-minute consultation to go over specifics of the goals of your campaign. After we start the promotion there are monthly report meetings of data analytics and campaign growth.  

No, but you do need to have an ads account active so that we can request access as advertisers. You will have the freedom to disconnect after your campaign is over.  

We do not. Usually when artists are ready to spend on promotion it means they’re more serious about their craft. Thus, the song is mixed and mastered. You don’t have to spend thousands of dollars in a fancy studio to do this, just make sure the quality is good. A small percentage of the time, we’ll refund an order due to engineering quality.

Yes you may, but the song(s) cannot contain explicit content in any language. A lyric sheet must be provided upon request for any songs submitted that are not in English.

You are free to do this; however, there will be no partial refunds or full refunds on orders. Micro-managing a campaign will only cause you anxiety and us a headache. Much like those with a weak stomach for investing in the stock market, Facebook & IG ads sometimes take time to mature and gather results. This is why our pricing is monthly to allow enough time to attribute conversions toward the proper campaigns. You are free to disconnect after your monthly allotment at the interval of every 30 days.