Written by Omari
It can be incredibly hard for artists to find legitimate services to boost your Apple Music plays and streams. Apple Music artist promotion is an important part of your marketing. As we all know, building a fanbase is challenging and takes some dedicated effort. Apple Music is a hugely popular music streaming service, and if you're not already on there, now is a good time to do it.
To be honest, normally when we write review articles we have a number of companies to choose from, but with Apple Music promotion it is much harder to perform as a service.
The amount of logistics and planning you have to have to perform the service is much more complex than a simple Spotify playlisting operation.
We know because we do Apple Music promotion and are pretty much the only ones around who can offer it.
We'll take a look into some common questions we hear about Apple Music Promotion to help you decide if it's right for you.
The biggest difference between Spotify & Apple Music promotion is that Apple Music has higher payouts per stream.
Pop the numbers into a good music streaming royalty calculator and you'll find Spotify typically pays out $4.37 for 1,000 streams whereas Apple Music pays out $7.35 for 1,000 streams.
Also, gaining popularity on Apple Music can be a strong talking point if you’re trying to get signed to a label because it is a more difficult platform to gain fans on.
There are a limited number of ways to know how popular a playlist is on Apple Music. In fact, if you are not placed on official or tastemaker playlists (Apple Music, Filtr, Digster, Topsify or lists owned by major labels), Apple Music for Artists will not tell you which playlists you were placed on.
The only way to know is using third party playlist tracking services.
At Omari, the only thing we’re doing for promotion is placing your song(s) on playlists that we have verified with our network are not botted.
Since it’s hard to gauge popularity of playlists on Apple Music, we give preference for lists that we know are being advertised via social media ads.
This is why we can’t tell you exactly how many plays your song will get.
We strive to do the best we can, but it is indeed organic promotion. We cannot force people to like your song, but we can do our absolute best to ensure it gets seen by the right people.
The best way to get traffic to your Apple Music songs is through Facebook/Instagram ads. We've run MILLIONS of dollars in ads in the music business and know how to set them up the best way.
Even if you've tried running ads by yourself, chances are there's still something you can learn about optimization. What a lot of people do is get our management services for at least a month or two to see how exactly us running the ads is different, then you can take all the strategies we use and apply them to your ads going forward.
You can see examples of previous campaigns and get our ads management services in the button below.
The only way to know how many listeners you have on Apple Music is through https://artists.apple.com/. You will need to set up your own account there to see detailed stats.
Unfortunately Apple Music doesn't tell you which lists are playing your song like Spotify does.
The best thing to do is to look at your overall stats before getting added to the playlists vs. after you've been added. This will give you a general range of the effectiveness of the promotion.
Location based targeting is not available for independent Apple Music playlist promotion, nor is the platform itself set up for effective location based targeting.
Here’s what we mean by that:
Anyone from anywhere is free to follow any playlist on Apple Music. There are some lists that are more language specific, but seeing as English is a widely spoken language, you’ll still see followers from all over following English speaking lists.
While we do try and put a focus of social media advertising to particular country, it is not guaranteed that all followers of a list will be from one area.
Should you be dead set on location based targeting, our YouTube or IG ads promotion are more equipped platforms for that.
For location based targeting, we recommend our Facebook & IG ads management. Oftentimes, we're able to send traffic directly from the ads to a smartlink that has Spotify, Apple Music & YouTube links in it.
This way, the user can choose which platform they listen on the most and artists can see a nice boost in their Apple Music listens.
Apple Music promotion is no walk in the park. They have about 1/5th the userbase that Spotify has, but that's still 75 million+ people!
We recommend reserving 10% of your music marketing budget towards testing promotion on platforms like Apple Music & TikTok.
Your main promo dollars should still be going to Facebook & IG ads, YouTube, and Spotify promotion efforts as well as your website!
When your song is ready to go, it's time to start promoting it to potential fans! Omari has the best organic promotion services money can buy. With packages for Spotify, Apple Music, Instagram, and YouTube, we will get your music the traffic and attention it deserves! Click below for more information.
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