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How This Artist Gets 1,595,094 Monthly Spotify Listeners Using ABR Strategies

How To Best Digest This Info

  1. Obviously, we are not saying these results will happen for everyone! BUT… we are saying that if you follow these principles you will likely be much better off than you were before.
  2. This is a long-term strategy. Not a get-rich-quick system. Although with music, at any point you could indeed get rich off a single (or collection of singles) gaining significant traction. But you don’t put all your chips into going viral. Instead, you use consistent, smart marketing strategies and IF you go viral, it’s just an added bonus.
  3. Kid Travis makes AMAZING music. We are not taking full credit in any way for his success. However, we were proud to be part of it!

CASE STUDY: Kid Travis

Genre: R&B/Pop

We began working with Kid Travis years ago. He’s an extremely talented artist from Pennsylvania, and he already had a solid YouTube audience when we started with him.

However, his presence on IG was not as active and his Spotify numbers were not as robust as today either.

We put together plans on Spotify and IG to drive consistent growth.

By looking at the stats on, you can see Kid Travis’s numbers are easily in the top 1% of all artists on the platform, and his top performing record ‘Strawberry Skies’ continues to amass millions of streams per year.


  • Consistent 1 Million+ Monthly Listeners On Spotify

  • Is in the top 1% of all artists on Spotify


  1. Attention Based Releases (ABR): It’s no secret that people have short attention spans these days. In fact, some of you are having trouble making it through a 5 minute article here (kidding… kidding… slightly). Kid Travis typically releases one song every week in order to account for this and it’s brilliant! And with the AI songwriting tools we have today, every artist can do this. Either spend $500-$1,000 making a home studio or use A.I. vocals to get the job done. Like it or not, it’s a game of consistent releases AND consistent promotion (paid and free). If you’re not doing these there is no reason that some A.I. artists funded by record labels won’t drown out your music career.
  2. Spotify algorithm: When you release one single per week consistently for years, those followers really start to build up. Now, whenever Kid Travis releases a song he gets instant boosts from Release Radar and Discover weekly. Combine that with other playlisting campaigns and you’ve got a long term recipe for success


  • IG Story & Video ads: The videos don’t have to be fancy! The most important things are the song & the ad copy (headline in the video and the description). This is why a good copywriter is irreplaceable. We advised Kid Travis on the videos we needed from him then put our expertise into the ad copy, formatting, and campaign building. Check out our video below for a more in-depth view.

  • Heavy playlist boosts on release day: One of the best ways to trigger the Spotify algorithm is a big release day. This can help with Release Radar, Discover Weekly, & Radio. Kid Travis typically goes heavier at the beginning of the release, then lets the algorithm accrue plays for long-term sustainability. Combine this with the fact that he releases one song per week and you have a recipe for success!


  • Paid traffic can lead to free traffic when you execute your plan well.
  • If you’re going to spend money on IG, TikTok, FB ads, etc., then you may as well have them optimized. Even if you only run ads with us for a month or two, you’ll be way better off in the long term because you’ll know how you’re supposed to run them if you decide you want to try them yourself.
  • You can get our full marketing courses for free whenever you order any Spotify, YouTube, TikTok, or IG/FB promotion package at


Grab More In-Depth Music Marketing Case Studies Here

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When your song is ready to go, it's time to start promoting it to potential fans! Omari has the best organic promotion services money can buy. With packages for Spotify, TikTok, Instagram, and YouTube, we will get your music the traffic and attention it deserves! Click below for more information.  


*Here are some small samples of the playlists in our network. Obviously, we aren't able to share every single list for confidentiality reasons, but these are a handful of examples out of the hundreds of playlists we have in our network.*

Playlists This Song Was Featured In

Contemporary Christian Music (33K Followers)

Louvores - Gospel (62K Followers)

Playlists This Song Was Featured In

Clean Rap & RNB (25K Followers)

Top Hits From New Artists (20K Followers)

Chill Music (38K Followers)

Playlists This Song Was Featured In

Today's Pop Hits (38K Followers)

Gaming Playlist & Workout Radio (23K Followers)

Playlists This Song Was Featured In

Forest Gump Soundtrack (50K Followers)

Stagecoach (15K Followers)

Best of Country Hits (2K Followers)

Playlists This Song Was Featured In

Acoustics For Relaxing (48K Followers)

Chill Music (9K Followers)

Playlists This Song Was Featured In

Hard Rock Workout (70K Followers)

Rock Hits (5K Followers)

Playlists This Song Was Featured In

Funky Songs Playlist (190K Followers)

Clean Rap & RNB (10K Followers)

[EDM/Future Bass] Melvin - Luv Again

Playlists This Song Was Featured In

Top Hits From New Artists (20K Followers)

Electro-mania (6K Followers)

Best Workout Playlist (14K Followers)




[Hip Hop] K-Rich - We Workin  


[Hip Hop] Surve - Found My Way  

*Note: Songs may have ordered promotion from other sources as well. Small, medium, and large only denote the amount of promotion that was ordered from our service.  



With an already buzzing YouTube audience of over 400K+ subscribers, Kid Travis wanted his Instagram profile to start gaining some of that same traction.

While you can get some spill over audience from YouTube, Kid Travis knew that Instagram ad campaigns could boost his presence on IG even further!

He discovered that trying to run Instagram ads yourself vs. having us add our years of experience and expertise to them made a huge difference!

His main goal was to achieve new followers who are seriously interested in his journey as an artist.

Kid Travis already had amazing talent but needed to combine his music genius with some marketing expertise to get the best of both worlds.

We were able to bring out the heart of his music through paid ads by editing & optimizing his existing videos and properly researching and structuring his ad campaigns.

The end results: We were able to consistently and predictably gain followers averaging between $0.25-$0.35 per follower (including a bulk of the promotion being done in high cost English speaking countries such as United States, United Kingdom, Australia, & Canada) resulting in around 4,000 new, engaged followers/month on Instagram.

Kid Travis Instagram:

Kid Travis YouTube:

*Note: Previous campaigns are not a guarantee for results in future campaigns. However, we do our best to ensure each client gets the best results possible.