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Written by Omari
Independent artists have discovered a gold mine in TikTok. If you’re not familiar with the buzzing social media platform, it’s a video content feed featuring millions of dancing, singing, rapping, and entertaining videos.
While the videos don’t have to be music focused, most of them are. Many artists such as Blanco Brown, Lil Nas X, & Bag Raiders have enjoyed viral success from TikTok.
While independent music artists should have a much more developed business plan than trying to go viral on TikTok, it is the one platform where it may be most possible in this day and age since it is so music oriented.
A regular person can make some great dancing or entertaining videos and go viral on the TikTok #foryou page.
Firstly, you want to make sure you’ve submitted your music to TikTok so that it shows up officially whenever people want to make new videos with it. You can do this through a service like Tunecore (you can get 20% off your first single or album whenever you sign up by clicking here). There you can get your music on TikTok with an official album cover and distribute it across the platform as an artist rather than just having it attribute your song to the original poster.
Next, there are actually two ways to go viral on TikTok.
Kyle is a verified user with other 100,000 followers on TikTok. The gig can also cover duets if you’d like to appear in the video he posts. He’s based in the UK and all his content is child-friendly as he features his daughter in many of his videos. This doesn’t mean that it has to be children’s music, but no explicit content songs are requested.
She will create and post a TikTok video to promote your song to her followers (Currently at 66.4k). In the case of product promotions, please contact her before purchasing the gig so that she can set up shipping details.
She started TikTok in October 2019 and has reached a total of 9 million views! Her views and followers have all been gained organically, therefore the engagement of the videos is high. The majority of the audience is from Germany, Austria, and Canada with an even male/female split.
Across all of their channels they have well over one million followers and their network is continuously growing at an exceptional rate. They have a 48 hour response time and also allow you to choose specific curators to post your ad.
This is a great way to advertise your account and get some more fans! They NEVER buy followers or likes for their page. All followers you gain and likes you get will be 100% real and authentic from other Tik Tok users that see the duet/video. They have millions of likes and there are videos on their account that have over 1 million views.
This last one is up to you! The best way to find influencers is to start using TikTok! Our recommendation would be to find people under 100,000 followers and strike up a relationship with them.
This does NOT mean bombard them with your music. It means becoming a fan of their page first. Like some of their videos, comment on the videos that aren’t as popular on their page, and don’t do this all overnight. Put in some genuine connection over a couple weeks before asking for a favor.
TikTok is still a bit of a wild-west when it comes to music promotion. It has high volatility and high reward, but if you hit the sweet spot it’s game on!
When your song is ready to go, it's time to start promoting it to potential fans! Omari has the best organic promotion services money can buy. With packages for SoundCloud, Spotify, Instagram, and YouTube, we will get your music the traffic and attention it deserves! Click below for more information.
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