Fraud Blocker

The Biggest Music Marketing Error Artists Can Make In 2023

Written by Omari

We’ve promoted music for over 12,000 artists, ran over 20,000 promotion campaigns, spent over $1,000,000 on advertising, and been serving the music industry since 2014.

We’ve had countless consultations with music artists trying to point them in the right direction with their goals in the ever-changing music business. 

This year now more than ever artists need to develop a strategic plan to reach their music career revenue goals. 

However, there are some huge problems with indie artists achieving them currently...

Where Most Artists Will Go Wrong Reading This

Most artists will gloss over this article then go right back to their flawed music marketing strategies that didn’t gain them much progress in the past. 

Why do we do that again? 🙄

If your way hasn’t been working, why not try a proven plan?

In fact, we're actually not telling you to spend more money marketing your music. We’re telling you to reallocate your budget so that it starts working for YOU rather than you working for IT.

The Biggest Marketing Error Artists Can Make

The biggest marketing error artists can make is spending their music budget in the wrong places.

Most ‘promotion services’ out there today will tell you to spend the bulk of your budget on one platform… Spotify.

This simply would not be good advice, and this is coming from a promotion agency that does offer Spotify promotion services!

Now, we didn’t say don’t spend ANY money trying to grow your Spotify audience. What we’re saying is your marketing budget needs to have a better plan. 

If you spend all your money trying to grow your Spotify, then you ignore other (more important) aspects of your music career.

The 5 Pillars Of The No-Nonsense Music Marketer

Your music marketing budget can be limited as an indie artist, so you need to be sure it’s allocated to the things that are going to help you win. Every artist that wants to optimize their music career earnings needs to implement these 5 strategies as soon as possible. 

  1. You need QUALITY music. This should go without saying, but your music is the centerpiece of your brand. If your music is off-key, unmixed, unmastered, and unprofessional, then no one will take your website and products seriously. 

  2. You need products and services (THAT YOU CONTROL THE PRICING OF) to sell to prospective customers. When you control the price, you tend to not worry as much about what streaming royalties Spotify or Apple Music is paying. They become a smaller focus to your overall music marketing game plan. 

  3. You need to own an OPTIMIZED website. This is top priority! Not just any old website either. You need a website with full ecommerce, funnel, sales and email copy, and design. What we found is most artists don’t have a website at all. Some artists have a bad looking website. Some artists have a nice looking website. Virtually no artists have a fully optimized, marketing-based website. 

  4. You need WELL-ROUNDED marketing. Never put all your eggs in one basket. Spread out your marketing spend over several platforms and track your earnings like a hawk to know which ads & promotions to spend more on. 

  5. You need to have CONSISTENCY. It’s not just enough to spend the money. The money needs to be spent on the RIGHT creatives with the RIGHT headlines going to the RIGHT website pages set at the RIGHT prices. Most of the time, you usually have to repeat this process to get someone to support your music career with their hard earned dollars.

How Your Music Marketing Budget Should Break Down

We recommend the following marketing budget breakdown:

  • 40% of your marketing budget to IG & Facebook Ads. A good chunk of this should be traffic directed at your website so that you can sell products & services to earn your money back. With our website management service, we even help you come up with these products & services and implement them into your music business.

  • 20-30% of your marketing budget to YouTube/Google. Again, a good bit of these ads should be directed towards your website.

  • 20% of marketing budget to Spotify Playlisting. When people see your Spotify profile perception can become reality. If it looks like a ghost town there, they may perceive the music differently. Vanity or not, the more buzz something already has the more likely people are to gravitate towards it. This will have indirect return on investment when combined with the two steps above.

  • The remaining budget towards testing on Apple Music, TikTok, or other platforms. You ALWAYS want to be innovative in marketing. Businesses that innovate get the reward of not only surviving, but thriving even when their competition starts to fall.

Why Most Artist Websites Stink

We talked about just how important your website is, but I don’t want to leave artists with the impression that any old website will do. 

A nice looking website does NOT mean that it’s optimized. 

An optimized website will have products and services, SEO, pixel installation, sales copywriting, email service provider integration (with email copywriting), marketing based headlines, and the list goes on and on. 

I don’t want to overwhelm you, but a great website takes work and intentionality. 

EVERY. ARTIST. Reading this needs an optimized, marketing-based website.

Why We Know All This & What You Can Do Next

If you want to ignore our plan and keep trying your own, you’re welcome to do that.

But here’s our credentials in the music business:

  • $3,000,000+ in revenue

  • Promoted for over 12,000 artists

  • Run over 20,000 music marketing campaigns

  • Spent over $1,000,000 advertising in the music business

  • Taken $0 in venture capital (self-funded)

If you’ve got better credentials than that, by all means don’t take our advice.

If you don’t, you might as well give our plan a shot.

When your song is ready to go, it's time to start promoting it to potential fans! Omari has the best organic promotion services money can buy. With packages for SoundCloud, Spotify, Instagram, and YouTube, we will get your music the traffic and attention it deserves! Click below for more information.  

How This INDIE Artist Got Over 67,598,275 Streams On ONE Song

Join the No-Nonsense Music Marketing Newsletter to get the most valuable weekly case studies and strategies to grow your music business!

  • This field is for validation purposes and should be left unchanged.




*Here are some small samples of the playlists in our network. Obviously, we aren't able to share every single list for confidentiality reasons, but these are a handful of examples out of the hundreds of playlists we have in our network.*

Playlists This Song Was Featured In

Contemporary Christian Music (33K Followers)

Louvores - Gospel (62K Followers)

Playlists This Song Was Featured In

Clean Rap & RNB (25K Followers)

Top Hits From New Artists (20K Followers)

Chill Music (38K Followers)

Playlists This Song Was Featured In

Today's Pop Hits (38K Followers)

Gaming Playlist & Workout Radio (23K Followers)

Playlists This Song Was Featured In

Forest Gump Soundtrack (50K Followers)

Stagecoach (15K Followers)

Best of Country Hits (2K Followers)

Playlists This Song Was Featured In

Acoustics For Relaxing (48K Followers)

Chill Music (9K Followers)

Playlists This Song Was Featured In

Hard Rock Workout (70K Followers)

Rock Hits (5K Followers)

Playlists This Song Was Featured In

Funky Songs Playlist (190K Followers)

Clean Rap & RNB (10K Followers)

[EDM/Future Bass] Melvin - Luv Again

Playlists This Song Was Featured In

Top Hits From New Artists (20K Followers)

Electro-mania (6K Followers)

Best Workout Playlist (14K Followers)




[Hip Hop] K-Rich - We Workin  


[Hip Hop] Surve - Found My Way  

*Note: Songs may have ordered promotion from other sources as well. Small, medium, and large only denote the amount of promotion that was ordered from our service.  



With an already buzzing YouTube audience of over 400K+ subscribers, Kid Travis wanted his Instagram profile to start gaining some of that same traction.

While you can get some spill over audience from YouTube, Kid Travis knew that Instagram ad campaigns could boost his presence on IG even further!

He discovered that trying to run Instagram ads yourself vs. having us add our years of experience and expertise to them made a huge difference!

His main goal was to achieve new followers who are seriously interested in his journey as an artist.

Kid Travis already had amazing talent but needed to combine his music genius with some marketing expertise to get the best of both worlds.

We were able to bring out the heart of his music through paid ads by editing & optimizing his existing videos and properly researching and structuring his ad campaigns.

The end results: We were able to consistently and predictably gain followers averaging between $0.25-$0.35 per follower (including a bulk of the promotion being done in high cost English speaking countries such as United States, United Kingdom, Australia, & Canada) resulting in around 4,000 new, engaged followers/month on Instagram.

Kid Travis Instagram:

Kid Travis YouTube:

*Note: Previous campaigns are not a guarantee for results in future campaigns. However, we do our best to ensure each client gets the best results possible.  



It's time to get on the path to ACTUALLY winning with your music career

  • This field is for validation purposes and should be left unchanged.

We process your personal data as stated in our Privacy Policy. You may withdraw your consent at any time by clicking the unsubscribe link at the bottom of any of our emails.