Playlist Push Vs Omari MC Review: A Deep Dive Comparison

omari mc vs playlist push review

Written by Omari

Music artists have many questions on which is the best service to use for their playlist pitching and music promotion needs. With that there are a couple companies that garner more attention than others. 

Playlist Push and Omari MC.

Artists ask all the time if the services are legit, are they worth it, and how they can help their music career.

We at Omari have promoted music for over 13,500 artists and had countless consultation calls, emails, and social media messages with a myriad of questions from artists looking to get set on the right path.

A big difference between us and other companies is we actually advise artists on which PLATFORM in and of itself is best optimized to reach their end goal. 

We'll go through an analysis on what we offer that others simply don't. 

Playlist Pitching Vs. Hands On Promotion

Playlist Push

One of the biggest differences between the two companies is that Playlist Push is a pitching service whereas Omari MC is much more hands on and involved in the entire artist journey.

When you submit to Playlist Push they send your song to a specific amount of curators based on the level of campaign you choose.

However, they are not actively working the campaign for you. 

If your song is pitched to dozens of curators and only 1 or 2 small playlists takes it, there goes your budget for that song. 

Omari MC

With Omari, we are much more hands on with the process.

We also have a pool of curators we pitch the songs to but will actively keep working on a campaign and pitching it to lists until a minimum number of playlist placements are achieved per campaign level. 

Obviously, we can't guarantee that curators are going to accept your song into any specific lists, but we can guarantee we'll keep working on it until our minimum placement standard is achieved. 

Sometimes this does mean we have to do more work to keep pitching, but that is something we're willing to do to ensure artists get the most bang for their buck.

Pricing Of Campaigns

Playlist Push

The minimum cost for a Spotify campaign is $300 and for TikTok it is $500. The maximum price for campaigns can go past $1,000+. 

For a service that does not have any guarantee that they will keep working if your song does not land in an appropriate amount of lists for your money, we believe a good percentage of artists find these price points to be quite high. 

Omari MC

The cost for campaigns are as follows: 

- $77-$1,797 for Spotify promotion

- $77-$1,797 for YouTube promotion

- $77-$147 for Apple Music promotion

- $77-$357 for IG influencer promotion

- $500-$15,000+ for Facebook & Instagram ads management

- $697-$1,797 for Website design & optimization

We understand that artists need an affordable entry point to try out services, but also some artists may have larger budgets to scale into when you're ready. 

Type Of Services Available

Playlist Push

Playlist Push is a pitching service offering Spotify playlist & TikTok influencer pitching. 

Omari MC

Omari MC is more of a full scale digital advertising agency. We provide a wide array of services for artists including Spotify playlist pitching, YouTube, Instagram and Facebook ads management and optimization, Instagram influencer promotion, Apple Music playlist pitching, YouTube Subscriber Optimization & Website Design & Management services.

We do this because we know the ins and outs of each platform and which of them is best suited for your specific goals, so we have email, live chat, text, DMs and calls available so you can reach us to discuss the best path forward. 

While we love a good playlist pitch (and have placed thousands and thousands of songs across just about every genre you can think of on playlists), what we love even more is making sure that WHERE you’re putting your music marketing dollars will stretch it the furthest possible.

Campaign Bonuses Included With Purchases

Omari MC

With Omari MC, you get best selling music marketing courses and ebooks included with your purchase at no extra charge whenever you buy any packages at omarimc.com/promotion.

Our top-notch social media marketing for musicians course goes step-by-step through how we've spent hundreds of thousands of dollars in ads in the music business. You can start to learn smart strategies for your music marketing that many artists do not utilize. 

With our experience in advertising, you'll be sure to learn a few golden nuggets or two you can start to implement in your Facebook & IG ads. 

We also include both our ebook and audiobook, The Unconventional 6-Figure Music Business, with every purchase at no extra charge. 

The ebook goes through practical steps artists can start taking to earn a sustainable income from their music career.

Customer Support Options

Playlist Push

Playlist Push has a live chat available on their website and can be reached via email & presumably social media. 

Omari MC

We have email, live chat, text messages, social media messages, free video conferencing consultations &.... drum roll please... a live phone number you can call and talk to a knowledgeable member of our staff. We know, we know, some people are wary of talking to live humans these days, but we thought it was a nice added touch. 

Types Of Content Accepted

Playlist Push

Playlist Push accepts most genres of music and does not have explicit content standards.

Omari MC

We at Omari accept all genres of music, but we do have guidelines in terms of misogyny, misandry, encouragements of violence, drugs, & cursing. 

Our decision making is based off the content we receive, not the artist. For instance, many artists we work with do make explicit music, but the songs we promote are either edited version or songs in their catalog that are non-explicit or meet our guidelines. 

You can see more about why we have our standards in the video below around the 9:50 mark.

The Biggest Difference

To reiterate, Playlist Push is a pitching service. They do not have the full array of products, services, and resources artists need to succeed in the ever-changing music industry. 

With Omari MC, you get a team of digital marketing experts to walk alongside your entire journey as an artist. From learning about the music business with our No-Nonsense Music Marketing show, to creating an optimized music website where you can sell your products and services, to promoting those services and your music with a team of advertisers that have spent millions of dollars marketing in the music business.

For serious artists, the choice is clear.

Omari vs. Playlist Push Pros & Cons Chart


Keeps working toward guaranteed minimum amount of Spotify playlist placements if song is accepted

Organic Apple Music promotion

YouTube promotion

Website design & optimization for artists

Sales funnel creation for products & services like merch, songwriting, etc.

Facebook & IG ads management & optimization

YouTube Subscriber Optimization

Marketing courses and education INCLUDED when you purchase music promotion

Live chat for support & sales questions

Direct phone number available on site for support & sales questions

Accepts explicit content


Keeps working toward guaranteed minimum amount of Spotify playlist placements if song is accepted

Organic Apple Music promotion

YouTube promotion

Website design & optimization for artists

Sales funnel creation for products & services like merch, songwriting, etc.

Facebook & IG ads management & optimization

YouTube Subscriber Optimization

Marketing courses and education INCLUDED when you purchase music promotion

Live chat for support & sales questions

Direct phone number available on site for support & sales questions

Accepts explicit content

How Our Music Business Went From $20K to Over $1,797,523/YR

Join the No-Nonsense Music Marketing Newsletter to get our advertising blueprint that helped us grow our music business to over 7 figures a year!

  • This field is for validation purposes and should be left unchanged.

TOPICS

RECENT ARTICLES

SPOTIFY CAMPAIGN EXAMPLES

*Here are some small samples of the playlists in our network. Obviously, we aren't able to share every single list for confidentiality reasons, but these are a handful of examples out of the hundreds of playlists we have in our network.*


Playlists This Song Was Featured In

Contemporary Christian Music (33K Followers)

Louvores - Gospel (62K Followers)


Playlists This Song Was Featured In

Clean Rap & RNB (25K Followers)

Top Hits From New Artists (20K Followers)

Chill Music (38K Followers)


Playlists This Song Was Featured In

Today's Pop Hits (38K Followers)

Gaming Playlist & Workout Radio (23K Followers)


Playlists This Song Was Featured In

Forest Gump Soundtrack (50K Followers)

Stagecoach (15K Followers)

Best of Country Hits (2K Followers)


Playlists This Song Was Featured In

Acoustics For Relaxing (48K Followers)

Chill Music (9K Followers)


Playlists This Song Was Featured In

Hard Rock Workout (70K Followers)

Rock Hits (5K Followers)


Playlists This Song Was Featured In

Funky Songs Playlist (190K Followers)

Clean Rap & RNB (10K Followers)


[EDM/Future Bass] Melvin - Luv Again

Playlists This Song Was Featured In

Top Hits From New Artists (20K Followers)

Electro-mania (6K Followers)

Best Workout Playlist (14K Followers)


Close

SMALL CAMPAIGN EXAMPLES

MEDIUM CAMPAIGN EXAMPLES

[Hip Hop] K-Rich - We Workin  

LARGE CAMPAIGN EXAMPLES

[Hip Hop] Surve - Found My Way  


*Note: Songs may have ordered promotion from other sources as well. Small, medium, and large only denote the amount of promotion that was ordered from our service.  

Close

KID TRAVIS (R&B, POP)

With an already buzzing YouTube audience of over 400K+ subscribers, Kid Travis wanted his Instagram profile to start gaining some of that same traction.

While you can get some spill over audience from YouTube, Kid Travis knew that Instagram ad campaigns could boost his presence on IG even further!

He discovered that trying to run Instagram ads yourself vs. having us add our years of experience and expertise to them made a huge difference!

His main goal was to achieve new followers who are seriously interested in his journey as an artist.

Kid Travis already had amazing talent but needed to combine his music genius with some marketing expertise to get the best of both worlds.

We were able to bring out the heart of his music through paid ads by editing & optimizing his existing videos and properly researching and structuring his ad campaigns.

The end results: We were able to consistently and predictably gain followers averaging between $0.25-$0.35 per follower (including a bulk of the promotion being done in high cost English speaking countries such as United States, United Kingdom, Australia, & Canada) resulting in around 4,000 new, engaged followers/month on Instagram.

Kid Travis Instagram: https://www.instagram.com/kidtravis/

Kid Travis YouTube: https://www.youtube.com/user/kidtravisofficial


*Note: Previous campaigns are not a guarantee for results in future campaigns. However, we do our best to ensure each client gets the best results possible.  

Close