Written by Omari
Music artists have many questions on which is the best service to use for their playlist pitching and music promotion needs. With that there are a couple companies that garner more attention than others.
Playlist Push and Omari MC.
Artists ask all the time if the services are legit, are they worth it, and how they can help their music career.
We at Omari have promoted music for over 13,500 artists and had countless consultation calls, emails, and social media messages with a myriad of questions from artists looking to get set on the right path.
A big difference between us and other companies is we actually advise artists on which PLATFORM in and of itself is best optimized to reach their end goal.
We'll go through an analysis on what we offer that others simply don't.
One of the biggest differences between the two companies is that Playlist Push is a pitching service whereas Omari MC is much more hands on and involved in the entire artist journey.
When you submit to Playlist Push they send your song to a specific amount of curators based on the level of campaign you choose.
However, they are not actively working the campaign for you.
If your song is pitched to dozens of curators and only 1 or 2 small playlists takes it, there goes your budget for that song.
With Omari, we are much more hands on with the process.
We also have a pool of curators we pitch the songs to but will actively keep working on a campaign and pitching it to lists until a minimum number of playlist placements are achieved per campaign level.
Obviously, we can't guarantee that curators are going to accept your song into any specific lists, but we can guarantee we'll keep working on it until our minimum placement standard is achieved.
Sometimes this does mean we have to do more work to keep pitching, but that is something we're willing to do to ensure artists get the most bang for their buck.
The minimum cost for a Spotify campaign is $300 and for TikTok it is $500. The maximum price for campaigns can go past $1,000+.
For a service that does not have any guarantee that they will keep working if your song does not land in an appropriate amount of lists for your money, we believe a good percentage of artists find these price points to be quite high.
The cost for campaigns are as follows:
- $77-$1,797 for Spotify promotion
- $77-$1,797 for YouTube promotion
- $77-$147 for Apple Music promotion
- $77-$357 for IG influencer promotion
- $500-$15,000+ for Facebook & Instagram ads management
- $697-$1,797 for Website design & optimization
We understand that artists need an affordable entry point to try out services, but also some artists may have larger budgets to scale into when you're ready.
Playlist Push is a pitching service offering Spotify playlist & TikTok influencer pitching.
Omari MC is more of a full scale digital advertising agency. We provide a wide array of services for artists including Spotify playlist pitching, YouTube, Instagram and Facebook ads management and optimization, Instagram influencer promotion, Apple Music playlist pitching, YouTube Subscriber Optimization & Website Design & Management services.
We do this because we know the ins and outs of each platform and which of them is best suited for your specific goals, so we have email, live chat, text, DMs and calls available so you can reach us to discuss the best path forward.
While we love a good playlist pitch (and have placed thousands and thousands of songs across just about every genre you can think of on playlists), what we love even more is making sure that WHERE you’re putting your music marketing dollars will stretch it the furthest possible.
With Omari MC, you get best selling music marketing courses and ebooks included with your purchase at no extra charge whenever you buy any packages at omarimc.com/promotion.
Our top-notch social media marketing for musicians course goes step-by-step through how we've spent hundreds of thousands of dollars in ads in the music business. You can start to learn smart strategies for your music marketing that many artists do not utilize.
With our experience in advertising, you'll be sure to learn a few golden nuggets or two you can start to implement in your Facebook & IG ads.
We also include both our ebook and audiobook, The Unconventional 6-Figure Music Business, with every purchase at no extra charge.
The ebook goes through practical steps artists can start taking to earn a sustainable income from their music career.
Playlist Push has a live chat available on their website and can be reached via email & presumably social media.
We have email, live chat, text messages, social media messages, free video conferencing consultations &.... drum roll please... a live phone number you can call and talk to a knowledgeable member of our staff. We know, we know, some people are wary of talking to live humans these days, but we thought it was a nice added touch.
Playlist Push accepts most genres of music and does not have explicit content standards.
We at Omari accept all genres of music, but we do have guidelines in terms of misogyny, misandry, encouragements of violence, drugs, & cursing.
Our decision making is based off the content we receive, not the artist. For instance, many artists we work with do make explicit music, but the songs we promote are either edited version or songs in their catalog that are non-explicit or meet our guidelines.
You can see more about why we have our standards in the video below around the 9:50 mark.
To reiterate, Playlist Push is a pitching service. They do not have the full array of products, services, and resources artists need to succeed in the ever-changing music industry.
With Omari MC, you get a team of digital marketing experts to walk alongside your entire journey as an artist. From learning about the music business with our No-Nonsense Music Marketing show, to creating an optimized music website where you can sell your products and services, to promoting those services and your music with a team of advertisers that have spent millions of dollars marketing in the music business.
For serious artists, the choice is clear.
Join the No-Nonsense Music Marketing Newsletter to get our advertising blueprint that helped us grow our music business to over 7 figures a year!