Fraud Blocker

10 Huge Mistakes Musicians Make On YouTube

10 Huge Mistakes Musicians Make On YouTube

*This article may contain links to affiliate products & services. We have reviewed these services to try and ensure the highest quality recommendations*

Written by Omari

We’ve gotten over 1 BILLION impressions promoting music material on YouTube.

If you skipped reading the big number, it just means we have a TON of data and expertise on what does and doesn’t work on YouTube when promoting album cover artwork videos, lyric videos, and music videos across just about every genre you can think of. 

Given the insights we have from that many impressions, we’ve made a list of best practices for artists to implement when promoting their music on YouTube.

Here are the 10 things you need to do when promoting your music on YouTube:

1. WHY You Made The Song

Tell your story of WHY you made the song in the description followed by the action you want people to take. Put the most important action you want people to take FIRST in your description, then you can put other information after.

2. Example Of An Optimized Description

Here’s an example of an optimized description: “Too many people in this country have struggled with drug addiction. In fact, it’s hit home and impacted one of my closest friends. I made this song to vent my thoughts and try to make sense of it all. I make a bunch of music that expresses my struggles and triumphs. If you’d like to hear more and join the journey, please click that subscribe button → link to subscribe.”

3. Connection

It doesn’t have to be THAT deep, but people are going to connect with your story. 

4. What Your Pinned Comment Should Say

Have a pinned comment essentially telling the same story of why you made the song or why it's important to you, followed by the action you want listeners to take.

5. Relatable

Be relatable in the story you tell in your pinned comment and description. Just saying, “Here’s my song. Please like, comment, & subscribe,” is NOT the same as telling your audience WHY you made the song and WHY it’s important to you.

6. Pinned Comment Length

This is a great way to advertise your account and get some more fans! They NEVER buy followers or likes for their page. All followers you gain and likes you get will be 100% real and authentic from other Tik Tok users that see the duet/video. They have millions of likes and there are videos on their account that have over 1 million views.  

7. Action Specific

Try to tell them the ONE action you want them to take. Don’t split it up into 3 or 4 things you want them to do. Two actions at most is fine for the main call-to-actions, then you can put other social links towards the bottom of your description. 

8. The Most Valuable Action Your Listeners Can Take

We recommend either telling people to subscribe to your YouTube channel, IG, or email list. A YouTube subscribe is going to be the easiest since they’re already on YouTube, but the other 2 are possible.

9. Video Cards

Use video cards throughout the video for specific call-to-actions

10. Personalized End Videos 

Film or make a personalized end screen/outro of 10-15 seconds briefly telling listeners why they should subscribe to your channel and attach it to the end of your lyric videos, album cover artwork videos, or music videos when editing.

Other Stuff You Should Know

Just making “good music” doesn’t mean people are going to subscribe, comment, or even like your videos on YouTube.

You need to maximize your potential by implementing these strategies.

And after getting nearly one billion impressions on YouTube, we know how to push to the right people using the right targeting, settings, copywriting and expertise.

Our Impressions On YouTube (November 2019)

When your song is ready to go, it's time to start promoting it to potential fans! Omari has the best organic promotion services money can buy. With packages for Spotify, TikTok, Instagram, and YouTube, we will get your music the traffic and attention it deserves! Click below for more information.  


Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

How This INDIE Artist Got Over 67,598,275 Streams On ONE Song

Join the No-Nonsense Music Marketing Newsletter to get the most valuable weekly case studies and strategies to grow your music business!

  • This field is for validation purposes and should be left unchanged.




*Here are some small samples of the playlists in our network. Obviously, we aren't able to share every single list for confidentiality reasons, but these are a handful of examples out of the hundreds of playlists we have in our network.*

Playlists This Song Was Featured In

Contemporary Christian Music (33K Followers)

Louvores - Gospel (62K Followers)

Playlists This Song Was Featured In

Clean Rap & RNB (25K Followers)

Top Hits From New Artists (20K Followers)

Chill Music (38K Followers)

Playlists This Song Was Featured In

Today's Pop Hits (38K Followers)

Gaming Playlist & Workout Radio (23K Followers)

Playlists This Song Was Featured In

Forest Gump Soundtrack (50K Followers)

Stagecoach (15K Followers)

Best of Country Hits (2K Followers)

Playlists This Song Was Featured In

Acoustics For Relaxing (48K Followers)

Chill Music (9K Followers)

Playlists This Song Was Featured In

Hard Rock Workout (70K Followers)

Rock Hits (5K Followers)

Playlists This Song Was Featured In

Funky Songs Playlist (190K Followers)

Clean Rap & RNB (10K Followers)

[EDM/Future Bass] Melvin - Luv Again

Playlists This Song Was Featured In

Top Hits From New Artists (20K Followers)

Electro-mania (6K Followers)

Best Workout Playlist (14K Followers)




[Hip Hop] K-Rich - We Workin  


[Hip Hop] Surve - Found My Way  

*Note: Songs may have ordered promotion from other sources as well. Small, medium, and large only denote the amount of promotion that was ordered from our service.  



With an already buzzing YouTube audience of over 400K+ subscribers, Kid Travis wanted his Instagram profile to start gaining some of that same traction.

While you can get some spill over audience from YouTube, Kid Travis knew that Instagram ad campaigns could boost his presence on IG even further!

He discovered that trying to run Instagram ads yourself vs. having us add our years of experience and expertise to them made a huge difference!

His main goal was to achieve new followers who are seriously interested in his journey as an artist.

Kid Travis already had amazing talent but needed to combine his music genius with some marketing expertise to get the best of both worlds.

We were able to bring out the heart of his music through paid ads by editing & optimizing his existing videos and properly researching and structuring his ad campaigns.

The end results: We were able to consistently and predictably gain followers averaging between $0.25-$0.35 per follower (including a bulk of the promotion being done in high cost English speaking countries such as United States, United Kingdom, Australia, & Canada) resulting in around 4,000 new, engaged followers/month on Instagram.

Kid Travis Instagram:

Kid Travis YouTube:

*Note: Previous campaigns are not a guarantee for results in future campaigns. However, we do our best to ensure each client gets the best results possible.