10 Huge Mistakes Musicians Make On YouTube
Written by Omari
We’ve gotten over 152,967,417 impressions promoting music material on YouTube.
If you skipped reading the big number, it just means we have a TON of data and expertise on what does and doesn’t work on YouTube when promoting album cover artwork videos, lyric videos, and music videos across just about every genre you can think of.
Given the insights we have from that many impressions, we’ve made a list of best practices for artists to implement when promoting their music on YouTube.
Here are the 10 things you need to do when promoting your music on YouTube:
1. WHY You Made The Song
Tell your story of WHY you made the song in the description followed by the action you want people to take. Put the most important action you want people to take FIRST in your description, then you can put other information after.
2. Example Of An Optimized Description
Here’s an example of an optimized description: “Too many people in this country have struggled with drug addiction. In fact, it’s hit home and impacted one of my closest friends. I made this song to vent my thoughts and try to make sense of it all. I make a bunch of music that expresses my struggles and triumphs. If you’d like to hear more and join the journey, please click that subscribe button → link to subscribe.”
It doesn’t have to be THAT deep, but people are going to connect with your story.
4. What Your Pinned Comment Should Say
Have a pinned comment essentially telling the same story of why you made the song or why it's important to you, followed by the action you want listeners to take.
Be relatable in the story you tell in your pinned comment and description. Just saying, “Here’s my song. Please like, comment, & subscribe,” is NOT the same as telling your audience WHY you made the song and WHY it’s important to you.
6. Pinned Comment Length
Tell your story in 3-5 sentences or less if possible.
7. Action Specific
Try to tell them the ONE action you want them to take. Don’t split it up into 3 or 4 things you want them to do. Two actions at most is fine for the main call-to-actions, then you can put other social links towards the bottom of your description.
8. The Most Valuable Action Your Listeners Can Take
We recommend either telling people to subscribe to your YouTube channel, IG, or email list. A YouTube subscribe is going to be the easiest since they’re already on YouTube, but the other 2 are possible.
9. Video Cards
Use video cards throughout the video for specific call-to-actions
10. Personalized End Videos
Film or make a personalized end screen/outro of 10-15 seconds briefly telling listeners why they should subscribe to your channel and attach it to the end of your lyric videos, album cover artwork videos, or music videos when editing.
Other Stuff You Should Know
Just making “good music” doesn’t mean people are going to subscribe, comment, or even like your videos on YouTube.
You need to maximize your potential by implementing these strategies.
And after getting over 152,967,417 impressions on YouTube, we know how to push to the right people using the right targeting, settings, copywriting and expertise.
When your song is ready to go, it's time to start promoting it to potential fans! Omari has the best organic promotion services money can buy. With packages for SoundCloud, Spotify, Instagram, and YouTube, we will get your music the traffic and attention it deserves! Click below for more information.
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