I was listening to a podcast from John Oszajca and they brought up a fantastic idea.
Whenever the film industry releases a movie it's in three stages.
2. Blu-Ray & DVD
3. Netflix then Cable TV
For some odd reason the music industry has never picked up this tactic.
- The theater is an exclusive release and has a higher admission price. This is for people who are the biggest fans and CAN'T WAIT to get their hands on the content.
- The Blu-Ray is for people who want to get it before Netflix and are still more passionate than the Netflix users.
- The TV and Netflix stage is for those who are already paying for their services and don't mind waiting for the movie to come out.
We should be doing the EXACT same thing with our independent music.
We sell exclusively to our core fans for the initial release. I'm seeing that this can work if you have a big enough list of fans (this should really be the email list).
This gives more incentive for fans to be on our list because they'll get the first crack at things. Rarity is a big commodity with listeners. Take a look at the bidding for the Wu-Tang album that released only one copy.
Next should be the iTunes/Amazon release. It's now available to everyone and they can pick it up at their leisure. This gives way to the people who were on the fence. All they need is a little extra incentive to buy.
Lastly, the project can be released on the streaming services. This comes last for two reasons.
1. Gives the serious fans a chance to buy and support your album.
2. Doesn't take away the concert goer's who would be at the show because of Spotify.
We may be losing some money on the front end from Spotify, but it can be made up for with the concert tickets and merchandise at live shows.
DON'T make it hard for people to discover you, but give the benefits to the early birds.[/sociallocker]