5 Reasons You Should Never Buy Apple Music Plays, Likes, And Followers

I mentioned this above, but it's important enough to say again. Most of the purchased play services are scams. Even if they give you what you pay for, it was just a bot making those plays.

And again, seeing your track's play count jump in a few days is exciting, but that's all your going to get. No fans, no interest in your music, nothing. Just empty plays.

Here are a few things to watch out for when looking for paid promotion:

• If they give a hard number of plays instead of a range (Fake)
• If they talk about them being 'safe' plays (Fake)
• If they guarantee followers (Fake)

If a promotion service promises any of these things, it's definitely a bot farm. The "company" is just a collection of bots and fake accounts that will give them exact numbers.

Don't let that lure you into wasting your money.

No matter how many plays you get from bots, none of them will give you feedback on your music. Bots can only provide a base level of engagement on your music. Even if they share your track, it will only be to other fake accounts. A real listener's interaction is infinitely more valuable.

Also, fake people can't give you real money either!

Whether it be through streaming revenue or album sales, Apple Music's monitoring system is sophisticated enough to pick up whether a play was made by a person or a bot. A bot play will not add anything to your revenue.

Falsely inflating your play count is a breach of their Terms of Service. It's a manipulation of their service and is a ban-able offense.

In response, play bot companies have started advertising their plays as 'safe.' Don't bet your money against Apple's developers. They can tell where plays are coming from and if plays are being generated by bots or people.

It's not worth the risk of having to rebuild your profile from scratch, all to create the illusion of popularity.

But don't fret. There are real promotion services out there. I'll get to those in a minute.

Notice that I didn't say that you should never buy organic promotion.

Still, it's important to be cautious, but at least now we're in the right neighborhood.

There are a bunch of different ways people sell promotion for Apple Music. One of the best places to go is Fivverr. Just click the button below to read about my top 3 Fiverr promoters.

This whole article is to help you get as much out of your marketing budget as possible. We've established that play bots are a waste of cash and then promotion is the way to go.

Real promotion services usually give a range of plays that will be delivered because the success of the promotion depends on the quality of the song.

Here's an example:

If you pay $50 to get a song promoted and receive 7,000 plays, 100 likes, and 20 new followers, and another artist pays the same amount and gets 15,000 plays, 500 likes, and 100 new followers, it means people liked the 2nd song better.

That's the way real promotion works!

It's not rocket science, but I still see artists wasting precious time and money by not investing wisely in themselves.

Many will take all the time and money in the world to invest in gear (which is important), but don't forget that without an audience, you have no career.