*This article may contain links to affiliate products & services. We have reviewed these services to try and ensure the highest quality recommendations*
Written by Cameron Mayo
New artists, maybe even yourself, feel desperate to be heard. So much so that sometimes they feel pressure to buy plays for their music, thinking that with better numbers they can build up some momentum.
Despite, buying Apple Music plays becoming a popular thing to do among aspiring artists, DJ's, and producers, it doesn't actually help your career. In fact, it will most likely hurt your chances at being found by new listeners.
Most services offering Apple Music plays use bots or play farms in order to fulfill your order. Sometimes they will just flat out under deliver.
Here are 5 reasons why it's a bad idea to purchase these services and what you should do instead to get more listeners.
I mentioned this above, but it's important enough to say again. Most of the purchased play services are scams. Even if they give you what you pay for, it was just a bot making those plays.
And again, seeing your track's play count jump in a few days is exciting, but that's all your going to get. No fans, no interest in your music, nothing. Just empty plays.
Here are a few things to watch out for when looking for paid promotion:
If a promotion service promises any of these things, it's definitely a bot farm. The "company" is just a collection of bots and fake accounts that will give them exact numbers.
Don't let that lure you into wasting your money.
No matter how many plays you get from bots, none of them will give you feedback on your music. Bots can only provide a base level of engagement on your music. Even if they share your track, it will only be to other fake accounts. A real listener's interaction is infinitely more valuable.
Also, fake people can't give you real money either!
Whether it be through streaming revenue or album sales, Apple Music's monitoring system is sophisticated enough to pick up whether a play was made by a person or a bot. A bot play will not add anything to your revenue.
Falsely inflating your play count is a breach of their Terms of Service. It's a manipulation of their service and is a ban-able offense.
In response, play bot companies have started advertising their plays as 'safe.' Don't bet your money against Apple's developers. They can tell where plays are coming from and if plays are being generated by bots or people.
It's not worth the risk of having to rebuild your profile from scratch, all to create the illusion of popularity.
But don't fret. There are real promotion services out there. I'll get to those in a minute.
Notice that I didn't say that you should never buy organic promotion.
Still, it's important to be cautious, but at least now we're in the right neighborhood.
There is a difference between promotion and plays. Plays are empty while promotion is a rich, powerful way to develop interest in your music.
Music promotion targets listeners and actively encourages engagement with your tracks. It places your music in front of active users that are looking for new music. In every single way organic promotion is better than buying plays.
Because promotion targets real people, you can bet that the effects of the promotion will linger beyond the promotion campaign because people will play your song again and again if they enjoy it.
This whole article is to help you get as much out of your marketing budget as possible. We've established that play bots are a waste of cash and then promotion is the way to go.
Real promotion services usually give a range of plays that will be delivered because the success of the promotion depends on the quality of the song.
Here's an example:
If you pay $50 to get a song promoted and receive 7,000 plays, 100 likes, and 20 new followers, and another artist pays the same amount and gets 15,000 plays, 500 likes, and 100 new followers, it means people liked the 2nd song better.
That's the way real promotion works!
It's not rocket science, but I still see artists wasting precious time and money by not investing wisely in themselves.
Many will take all the time and money in the world to invest in gear (which is important), but don't forget that without an audience, you have no career.
When your song is ready to go, it's time to start promoting it to potential fans! Omari has the best organic promotion services money can buy. With packages for Spotify, Apple Music, Instagram, and YouTube, we will get your music the traffic and attention it deserves! Click below for more information.
Join the No-Nonsense Music Marketing Newsletter to get our advertising blueprint that helped us grow our music business to over 7 figures a year!