6 BEST ARTIST MANAGEMENT AGENCIES
Written by Jaron Lewis
First of all, what does an artist management agency do and why do you need one?
Artist management companies build a brand around a new artist and propel them forward quicker than if the artist were to try to do everything solo. They create opportunities, plain and simple.
New artists are not trusted yet and have no credibility, so hiring an artist management agency gives them an entire team of people that can help with music promotion, marketing, management, and so much more.
Artist management booking fees usually are commission only and run from 5- 15% percent of the gig sales. Sometimes, their commission is from ticket sales only and other times it includes ticket and merchandise sales.
If the agent is sponsoring big clients and know they will be guaranteed a steadily large payday, they may cut their commission percentage down slightly.
A straight booking agent takes 10% commission from live audience performances but doesn’t take royalties from merchandise, record sales, or publishing.
If you are new to the music industry, these are the 6 Best Artist Management Agencies now:
BEFORE LOOKING FOR MANAGEMENT, TRY THIS
These days it's debatable if an indie artist needs management. Often times, if you have a budget ready you can cut the middle man of getting a manager and go straight to a marketing plan with a good company.
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Specifically, Lee Anderson, who has booked and continues to book some of the biggest names in the music industry consistently. Acts like Skrillex, Zedd, and Rudimental can credit (part of) their success to AM Only.
The Eagles, One Direction, Britney Spears, Meghan Trainor, and Maroon 5 are among the big names that can be boasted by this artist management agency!
Under management with them, The Eagles have brought in $188 million from tours and One Direction has gone over $500 million. If I were working in the music industry, I would definitely want to check these guys out.
Imagine Dragons and Shawn Mendes have been represented by Corrie Christopher Martin and Matt Galle. Shawn Mendes has topped the charts with songs like “Treat You Better” and sold out the Greek Theater in LA.
Kendrick Lamar, Kehlani, and Fetty Wap are among the talented musicians at ICM Partners. Kehlani recently did a tour of 27 cities and sold out 26 of those shows. This young artist is making a great name for herself!
These guys hang out with some of my personal favorites like Adele, Calvin Harris, and Sam Smith. This agency has talent spanning many industries like music, television, and movies. Many mergers over the last decade or so have made this agency a powerhouse with a global presence.
Having a sound tech at live performances may give you a competitive advantage over other artists.
I've definitely been to live shows before where singers are fumbling with the mic and asking them to turn it up mid performance.
I know the in-house guys do their best, but having a sound tech whom you're familiar with and knows your every note can boost the experience of your live sets.
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