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7 Eccentric Social Media Tools Every Music Artist Needs

Social Media Tools Music

*This article may contain links to affiliate products & services. We have reviewed these services to try and ensure the highest quality recommendations*

Written by Omari

It's no secret that labels, A&R's, and blogs consider how popular an artist is for features and deals. However, many artists have the talent, but what they lack is the marketing knowledge on spreading their music.

Social media can (literally) make a star out of an artist overnight, but that's not the focus of this post.

The focus is having a PLAN of using social media on a weekly basis to gradually grow your music career.

This way, there's no more hoping and praying that you'll get picked up by a label someday because you'll have a music business that doesn't depend on a "yes" from somebody "important".

Here's 7 tools tools you can use to grow and sustain your music career through social media. allows artists to build follow gateways to get more likes, re-posts, and followers for their SoundCloud account(s).

The idea is you give away a free download in exchange for user interaction instead of giving it away completely free.

The site is free to use and can drastically help you grow your audience!


Lumen5 is a video creation platform designed for brands and businesses to produce engaging video content for social posts, stories, and ads. Their goal is to enable anyone without training or experience to easily create amazing videos in minutes. is a Twitter and Facebook scheduling tool.

In a nutshell, you pre-write all your posts and put them in categories (blog posts, inspirational stuff, funny, promotional, etc.), then schedule what time of the day you want each post category to go out.

So instead of manually tweeting or posting on Facebook all day, you set this up ONE time and you're set for life. 

I used to spend hours every week figuring out which posts I should send out for the day, but now everything is plugged into Edgar and I have much more free time to grow other areas of my music business.

This one costs $49/month for 10 accounts and $99 for 25 accounts, but if it's making you more money than you're spending... well you know the rest.

Email is STILL just as important (if not more) than social media. You should be using email in conjunction with social media every week.

I use to automate my email task and send out articles for my newsletter (which is how many of you are reading this now).

I've heard a couple artists say this sounds impersonal, but I believe they're misguided.

There is literally no possible way I could maintain an email list of thousands and thousands of people without automation. It would be nice if I could, but I'm pretty sure I'd have special powers if I did.

The goal of your email list is not to bombard everyone with your music, but send listeners cool things you're doing on tour, or a special preview of your songs, or an awesome story of how you first fell in love with music.

Email is still king when it comes to connecting with your fans in my opinion. can also be seen as a Twitter scheduling tool, but I like to think of it as a bulk poster.

If you have multiple Twitter accounts this is especially useful.

This one is free, but doesn't have the same features does. However, say you want to send a tweet from 5 Twitter accounts you have at the same time, this makes it easy to do that. is a content curator. In short, it congregates the most popular articles on the internet into one place.

This is useful for artists who have a blog or want to look for new blogs to borrow ideas from or submit music to.

If you're more advanced in your music business, then you NEED to be looking at this site for SEO purposes. You can see which articles are ranking the highest with certain keywords and curate an article for your site that relates to them.

Google Analytics is tracking tool to see how many and where your site visitors are coming from.

For instance, I can see if my visitors are coming from social media, email, Google search, referrals, and direct traffic.

If you have a website, you NEED Google Analytics. You need to know which traffic sources are working the best so you can put more time and investment into them.

Personally, my Google Analytics tab is always open on my browser. If I see one of my sites is low on traffic I can send out a tweet or Facebook post and pick things up again.

When your song is ready to go, it's time to start promoting it to potential fans! Omari has the best organic promotion services money can buy. With packages for Spotify, TikTok, Instagram, and YouTube, we will get your music the traffic and attention it deserves! Click below for more information.  


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How This INDIE Artist Got Over 67,598,275 Streams On ONE Song

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*Here are some small samples of the playlists in our network. Obviously, we aren't able to share every single list for confidentiality reasons, but these are a handful of examples out of the hundreds of playlists we have in our network.*

Playlists This Song Was Featured In

Contemporary Christian Music (33K Followers)

Louvores - Gospel (62K Followers)

Playlists This Song Was Featured In

Clean Rap & RNB (25K Followers)

Top Hits From New Artists (20K Followers)

Chill Music (38K Followers)

Playlists This Song Was Featured In

Today's Pop Hits (38K Followers)

Gaming Playlist & Workout Radio (23K Followers)

Playlists This Song Was Featured In

Forest Gump Soundtrack (50K Followers)

Stagecoach (15K Followers)

Best of Country Hits (2K Followers)

Playlists This Song Was Featured In

Acoustics For Relaxing (48K Followers)

Chill Music (9K Followers)

Playlists This Song Was Featured In

Hard Rock Workout (70K Followers)

Rock Hits (5K Followers)

Playlists This Song Was Featured In

Funky Songs Playlist (190K Followers)

Clean Rap & RNB (10K Followers)

[EDM/Future Bass] Melvin - Luv Again

Playlists This Song Was Featured In

Top Hits From New Artists (20K Followers)

Electro-mania (6K Followers)

Best Workout Playlist (14K Followers)




[Hip Hop] K-Rich - We Workin  


[Hip Hop] Surve - Found My Way  

*Note: Songs may have ordered promotion from other sources as well. Small, medium, and large only denote the amount of promotion that was ordered from our service.  



With an already buzzing YouTube audience of over 400K+ subscribers, Kid Travis wanted his Instagram profile to start gaining some of that same traction.

While you can get some spill over audience from YouTube, Kid Travis knew that Instagram ad campaigns could boost his presence on IG even further!

He discovered that trying to run Instagram ads yourself vs. having us add our years of experience and expertise to them made a huge difference!

His main goal was to achieve new followers who are seriously interested in his journey as an artist.

Kid Travis already had amazing talent but needed to combine his music genius with some marketing expertise to get the best of both worlds.

We were able to bring out the heart of his music through paid ads by editing & optimizing his existing videos and properly researching and structuring his ad campaigns.

The end results: We were able to consistently and predictably gain followers averaging between $0.25-$0.35 per follower (including a bulk of the promotion being done in high cost English speaking countries such as United States, United Kingdom, Australia, & Canada) resulting in around 4,000 new, engaged followers/month on Instagram.

Kid Travis Instagram:

Kid Travis YouTube:

*Note: Previous campaigns are not a guarantee for results in future campaigns. However, we do our best to ensure each client gets the best results possible.