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7 Successful Music Releases And How They Did It

*This article may contain links to affiliate products & services. We have reviewed these services to try and ensure the highest quality recommendations*

Written by Jaron Lewis

Even if you aren’t on a music label, there is nothing stopping you from releasing music on your own label. Some of the world’s biggest stars have taken unusual steps in their EP release strategy, and shown independent artists how to release a song independently. Some of these success stories, may just assist you in figuring out what to do before releasing a single, or an album. If you are not sure how to start your own label, be sure to checkout our guide on how to start your own record label.

We have become accustomed to new single and album releases being preceded by press releases, fanfare, and song premiers. In 2007, Trent Reznor took an entirely different tact. He left a USB flash drive in the bathroom of a concert venue in Spain. That USB drive contained new songs, and a clue that would unlock a total universe that revolved around a new album. The game created a riveting storyline that spread the word about the upcoming album in a way that no press release could have ever managed.

U2, 2004

Before Apple was our everything, they teamed up with U2 to release their album How to Dismantle an Atomic Bomb. Apple created limited edition iPods that came fully stocked with the entire discography from the Irish band, including unreleased songs, and the new album. The two paired up again a decade later, when their surprise album appeared on every Apple product, whether you wanted it or not.

He may be the king of successful, surprise, album releases. He dropped his mixtape for free online in 2011, having become frustrated with his record label. He then did another surprise drop in 2012. Following Channel Orange, he spent 4 years teasing his fans about when he would release new music, announcing dates, only to take them back, and then finally drop his music in August.

Beyoncé took Frank’s tact and took it a step further when she dropped Lemonade and set the internet alight. This wasn’t the first time she’d dropped an album without a press release. In Rainbows appeared on iTunes in 2013 without so much as a promotional tweet, or an announcement. While fans had expected new music from Bey in 2014, they did not anticipate it dropping before Christmas. The Queen’s Lemonade drop was even more epic, social media was on fire.

Radiohead, 2007

Radiohead kept their fans waiting for 4 years, and the release was announced by a simple post on the website 10 days before it launched. Wait for it… fans were invited to pay what they wanted for the digital download. In Rainbows managed to make more than any other Radiohead album released. When it was released in CD form the following year, it still managed to hit the Billboard Top 200.

Kanye, 2010

Kanye has always been all about the drama, and his My Beautiful Dark Twisted Fantasy was no different. It could have been a double album, but instead he chose to take the extra bits and offered them as free downloads every Friday before the album was released.

The Wu-Tang Clan took a whole different approach, recording a giant 31 song album, with just one copy being produced. The album was a literal work of art. The album did a tour of art galleries, letting fans listen to the stunning album before the lone copy was auctioned off to the highest bigger. Pharma-bro, and generally detested human being, Martin Shkreli purchased the piece of art for $2 million.

When your song is ready to go, it's time to start promoting it to potential fans! Omari has the best organic promotion services money can buy. With packages for Spotify, TikTok, Instagram, and YouTube, we will get your music the traffic and attention it deserves! Click below for more information.  


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How This INDIE Artist Got Over 67,598,275 Streams On ONE Song

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*Here are some small samples of the playlists in our network. Obviously, we aren't able to share every single list for confidentiality reasons, but these are a handful of examples out of the hundreds of playlists we have in our network.*

Playlists This Song Was Featured In

Contemporary Christian Music (33K Followers)

Louvores - Gospel (62K Followers)

Playlists This Song Was Featured In

Clean Rap & RNB (25K Followers)

Top Hits From New Artists (20K Followers)

Chill Music (38K Followers)

Playlists This Song Was Featured In

Today's Pop Hits (38K Followers)

Gaming Playlist & Workout Radio (23K Followers)

Playlists This Song Was Featured In

Forest Gump Soundtrack (50K Followers)

Stagecoach (15K Followers)

Best of Country Hits (2K Followers)

Playlists This Song Was Featured In

Acoustics For Relaxing (48K Followers)

Chill Music (9K Followers)

Playlists This Song Was Featured In

Hard Rock Workout (70K Followers)

Rock Hits (5K Followers)

Playlists This Song Was Featured In

Funky Songs Playlist (190K Followers)

Clean Rap & RNB (10K Followers)

[EDM/Future Bass] Melvin - Luv Again

Playlists This Song Was Featured In

Top Hits From New Artists (20K Followers)

Electro-mania (6K Followers)

Best Workout Playlist (14K Followers)




[Hip Hop] K-Rich - We Workin  


[Hip Hop] Surve - Found My Way  

*Note: Songs may have ordered promotion from other sources as well. Small, medium, and large only denote the amount of promotion that was ordered from our service.  



With an already buzzing YouTube audience of over 400K+ subscribers, Kid Travis wanted his Instagram profile to start gaining some of that same traction.

While you can get some spill over audience from YouTube, Kid Travis knew that Instagram ad campaigns could boost his presence on IG even further!

He discovered that trying to run Instagram ads yourself vs. having us add our years of experience and expertise to them made a huge difference!

His main goal was to achieve new followers who are seriously interested in his journey as an artist.

Kid Travis already had amazing talent but needed to combine his music genius with some marketing expertise to get the best of both worlds.

We were able to bring out the heart of his music through paid ads by editing & optimizing his existing videos and properly researching and structuring his ad campaigns.

The end results: We were able to consistently and predictably gain followers averaging between $0.25-$0.35 per follower (including a bulk of the promotion being done in high cost English speaking countries such as United States, United Kingdom, Australia, & Canada) resulting in around 4,000 new, engaged followers/month on Instagram.

Kid Travis Instagram:

Kid Travis YouTube:

*Note: Previous campaigns are not a guarantee for results in future campaigns. However, we do our best to ensure each client gets the best results possible.