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Written by Cameron Mayo
As an independent musician, you understand the importance of getting your music on Spotify playlists. There are companies that promise to help get your music noticed on Spotify, but you want to make sure to choose the best company for you and your music. This is a close look at some of the most effective music promotion companies that you can work with to get your music the attention you want.
Omari MC is among the top-ranked music promotion companies on Google. Offering organic promotion, your music will reach hundreds of thousands of active Spotify listeners through our premium promotion campaigns. With a huge network of curators, we can handle any genre of music and customize each campaign to your track so that the right audience hears your music. We never use bots or play farms to falsely increase your play count.
Omari is committed to offering the best promotion service possible at affordable rates, and will only share your tracks to real people to listen, save, and follow your music. You can schedule a call today to discuss your needs as the artist. Omari provides custom solutions to your promotion concerns and will work with you every step of the way.
Additionally, we include a free ebook and music marketing course to help you develop your brand and keep progressing your career after our promotion is done.
We also offer promotion services on Social Media, Apple Music and YouTube.
Playlist Push offers opportunities for both curators and artists. This company gets music on playlists by working with curators looking for new music.
When you submit to Playlist Push they send your song to a specific amount of curators or influencers based on the level of campaign you choose.
However, they are not actively working the campaign for you.
If your song is pitched to dozens of curators and only 1 or 2 small playlists takes it, there goes your budget for that song.
The minimum cost for a Spotify campaign is $300 and for TikTok it is $500. The maximum price for campaigns can go past $1,000+.
For a service that does not have any guarantee that they will keep working if your song does not land in an appropriate amount of lists for your money, we believe a good percentage of artists find these price points to be quite high.
Soundplate offers a pretty neat service. You can freely submit your music to hundred of playlists or post a playlist you curate yourself. Their library of playlist is vast and touches most genres. You get to go through, preview playlists, and choose where to send your tracks. This means that SoundPlate isn’t so much responsible for approving your track, it’s the playlist owner/curator that makes the call.
So, getting accepted isn’t a guarantee for musicians, but if you have a quality song that you are confident in, this could be a perfect opportunity for you. Because these playlists are so selective, they have a loyal fan base which is exactly what you want when submitting to curators.
The submission process take several steps, through multiple windows, and is generally kind of clunky. If you've got the time, I'd give a couple playlists a shot, but there are no guarantees of getting placed.
Soundplate acts more as a marketplace rather than an a promotion company. They provide opportunities, but don't offer consultation or guidance for your music or growth.
Playlist Pump is another good option for Spotify playlist promotion. They have a network of over 500 playlists reaching over 14 million listeners. Their customized approach is how your music gets to listeners that have the highest potential of following you. They are committed to independent artists and encouraging your growth in the industry.
Crosshair is another company that works with both curators and musicians. You pitch your song once to this company and they get your music out to many curators all at once. If curators accept your song, you can message with them to discuss blogs/social media shares or just to thank them.
They will also provide feedback on your song so that you know how you can improve and become even more successful. Again, there is no guarantee that a curator will pick up your track but they do cast a broad net so the chances are good. They also do not offer packages below $250.
These are all sites that work with independent artists to help them get noticed on Spotify. Spotify is crucial for musicians to developing a fanbase.
To reiterate, the main difference between Omari MC and other others is we are a full service digital agency as opposed to a playlist pitching service. The others do not have the full array of products, services, and resources artists need to succeed in the ever-changing music industry.
With Omari MC, you get a team of digital marketing experts to walk alongside your entire journey as an artist. From learning about the music business with our No-Nonsense Music Marketing show, to creating an optimized music website where you can sell your products and services, to promoting those services and your music with a team of advertisers that have spent millions of dollars marketing in the music business.
For serious artists, the choice is clear.
When your song is ready to go, it's time to start promoting it to potential fans! Omari has the best organic promotion services money can buy. With packages for Spotify, Apple Music, Instagram, and YouTube, we will get your music the traffic and attention it deserves! Click below for more information.
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