8 Music Industry Podcasts That Are Actually Useful In 2021

Tiktok music promotion

*This article may contain links to affiliate products & services. We have reviewed these services to try and ensure the highest quality recommendations*

Written by Ramsey Brown.

In the last few years, podcasting has grown exponentially and has become a true revolution in the universe of communication and social networks. Do you have a music Instagram account, produce songs or write lyrics? If so,  then you need to have a podcast to promote yourself. Podcasts help increase your visibility in networks, connect better with your followers, and contribute your own point of view on topics as traditional as music and production in today's society.

Podcasts go beyond the normal radio show format that we have been listening to for hundreds of years. It’s a direct conversation between the owner of a brand or service and its audience, totally organic and without any kind of filters. For many people working in the music industry, or in any other artistic sector for that matter, podcasts have become a real source of inspiration. They serve as a window where you can see and demonstrate the reality of the work of those who make their living in the music industry.

This is why we've compiled a list of the 8 best music industry podcasts as of 2021, so you can take a listen for yourself and gain insightful knowledge on topics that could ultimately help boost your music career. Check out our top 8 favorite podcasts below:

This podcast conducted by Omari MC and his team takes our number 1 spot for many good reasons. Omari has spent years in the music industry, from producing his own music, creating a music industry blog, writing books about the music business, to developing his own music marketing and promotion company. If you can name it, Omari has probably done it. 

Through his years of experience, Omari has become passionate about guiding other artists to the path of success - and this is exactly what the No-Nonsense Music Marketing Podcast is about. From topics as necessary as how to build a music fanbase, to more advanced guides on how to start your own independent record label, any piece of music related information you may be searching for can be found on this podcast.

Aside from being jam packed full of music marketing advice, artist how-to guides, promotion tips, and overall music business and industry knowledge, the podcast and blog are updated almost daily with brand new information to help artists and professionals thrive in the industry. There’s no question why Omari MC has been top Google ranked as ‘best music promo’ and has worked with over 15,000 artists on music promotion services.

Aside from the podcast itself, Omari MC also offers artists helpful tools for promotion and marketing on Spotify, Apple Music, TikTok, Facebook, Instagram and more. No matter if you are a brand new upcoming artist or a seasoned vet with top-charting hits, there is something for everyone to gain from tuning into the No-Nonsense Music Marketing podcast. If you haven’t done so already, we highly recommend that you check out this podcast. 

Hosted by NPR’s Bob Boilen and Robin Hilton, this music podcast can become your best commuting companion in the morning or night. If you’ve ever enjoyed picking up music magazines at your local newsstand to get the scoop on the latest industry happenings, then this podcast is for you. 

From live interviews with the most famous artists of the moment, to weekly discoveries, current hit songs as well as classics that will never go out of style, plus much more. Whether you need to keep up with the latest music news for your job, are looking for inspiration to write your new album, or looking to disconnect from reality while diving into the newest music, the All Songs Considered podcast is just what you've been looking for.

Inspiration can strike at any time, who knows if it will be in the next interview or from listening to the hottest new artist. Feel free to listen to this podcast and enjoy the pleasant voices of Bob Boilen and Robin Hilton to find out all about it. You won't regret it!

If it's music we’re talking about, what better conversation could be had other than musicians and industry professionals discussing what they’ve been doing for their entire lives. In this podcast you will hear some of the most profound and thoughtful conversations from legendary musicians such as Questlove of The Roots or Paul Reubens better known by his alias Pee Wee Herman

It is important to remember that the people who compose and sing the songs that we listen to are human beings just like us. How many times have you thought about how wonderful it would be to be a successful singer and to tour all the stadiums on the planet? Surely many, but that part of the dream is only what onlookers see and is not real. 

Artists have personal lives, sometimes very complex, that they often hide in order to become successful artists that others want to listen to and follow at all their concerts. This effort often costs them their mental and physical health and causes great musicians with a promising future to end their careers when they had barely taken off. This is precisely what this podcast seeks to make visible, the humanity of the artists and give a closer and real point of view of what it means to enter the music industry. A giant trophy that for many ends up weighing too much.

Hosted by Nate Sloan and songwriter Charlie Harding, the Switched on Pop podcast is probably the best pop music podcast of the moment. It's a shame that a genre as popular as Pop, which generates millions of sales every year through artists as well known as Demi Lovato, Justin Timberlake or Katy Perry, is considered among music professionals themselves as "the weak genre" and is unceremoniously relegated to second place. 

There are all kinds of podcasts talking about hip-hop and classical music, but about pop? Very few or at least few that are worth listening to and that treat the genre with the respect it deserves. Are you a lover of the pop genre and want to know more about its artists and all its news? Then don't hesitate to add this podcast to your favorites list to enjoy the conversations and songs about pop news every week.

Hosted by Rick Barker, Taylor Swift's former manager, Rick now specializes in helping indie artists navigate the new music industry. 

He often brings on guests with real world experience and expertise in the business.

In fact, you can find Omari on episode 191 talking about Music Marketing!

By sharing his experience and insider tips, he helps his clients understand the music business and fast-tracks their steps to success.

While those things describe his business life, the titles that he loves most are the ones which describe his personal life: Sober, Christian, Husband, and Father.

Rick grew up in Alabama and was raised by a single mom. Growing up with very little in way of money and resources, Rick developed a work ethic and learned to hustle at the age of 12. By the age of 14, he was helping his mom financially support his brothers and sister.

Rick was not a fan of the traditional education system. He found himself doing just enough to get by in the classes that didn’t interest him, yet excelling in those that did. At the age of 17, his life changed dramatically when he moved to California to live with his dad.

He got involved with the wrong crowd and ended up quitting high school. Later, he found himself addicted to drugs and living homeless on the streets of LA. On April 4, 1989, after battling a cocaine addiction Rick got on his knees and prayed that God would let him die.

Yet, God had other plans for Rick. These plans included sobriety, pursuing his dream of being on the radio, marrying his wife (Jill) and having two great children (Brianna and Logan), and one-day meeting and managing Taylor Swift.

All of these trials and tribulations influenced him to become the man he is today. Rick Barker’s motto is, “Your Past Does Not Define Your Future”, and he is living proof of that.

Are you a budding musical product and would like to know more about the whole process surrounding the production of a professional music album? Do you love music and have always wanted to know the details of the recording process of a song, its composition and all the steps that take place in the studio before uploading it to the internet for all to hear? Then you need to listen to John Kennedy and his wonderful music production podcast Tape Notes.

In the podcast John interviews music producers and their artists to explain in detail the production process of their songs, from start to finish. Many famous artists such as Haim or Glass Animals have been on his show, explaining without any problems what it took to get their work to see the light and be approved by the industry. Want to know more about the world of music production and its secrets? Listen to Tape Notes!

If you are a woman in the industry or anyone interested in learning more about music jobs performed by women, then this podcast is for you. Isobel Anderson has long been talking about a topic as controversial as it is innovative, the female figure in the music industry. The podcast has already become a reference in networks and is part of the prestigious brand female DIY musician, which is responsible for talking about the work of women as musicians in the music industry, composition, soundtracks, etc.

Feminism is not only a movement that speaks about the right of women to be free and live without the ties of a masculine and old-fashioned society, but it is also the voice of those women musicians who seek to have greater recognition in their jobs, just as a man would have. If you are interested in listening to thoughtful discussions and conversations about women's work in the music world, don't hesitate to listen to this podcast that is #1 podcast for female identifying musicians.

In this modern music podcast Matt Boudreau brings together all kinds of industry professionals to talk about the ins and outs of large-scale music composition and production: soundtracks for film and television, music production in a professional studio, music for video games, writing lyrics for famous artists' songs, etc. Through pleasant conversations, the guests tell us personal anecdotes that will give us a closer and more realistic view of what it is like to work in the music industry at all levels. If you are an audio professional or seeking to become one, we highly recommend you give this podcast a listen.

Wrapping Up

Through an informal conversation or a simple monologue, creators can share his or her personal experience and reflections on a particular topic, and provide others artistic solutions for their own projects and careers as professionals in the great universe of music. That's why it's recommended that any person in the industry have a list of relevant podcasts that they can turn to at any moment for inspiration or advice. Through the vision of other people, it helps broaden our horizons and gain quality knowledge that we wouldn’t have accessed on our own.

At Omari Music Promotion, we have spent years specializing in providing the best advertising and marketing services for artists and independent companies looking to expand in the music industry. Our trained staff stays up-to-date on the latest music industry happenings and is always aware of the latest developments in the music podcasts that are most relevant to artists and musicians. For all these reasons, we feel certain that all of these podcasts listed will be great benefit for you and your music career.


When your song is ready to go, it's time to start promoting it to potential fans! Omari has the best organic promotion services money can buy. With packages for Spotify, Apple Music, Instagram, and YouTube, we will get your music the traffic and attention it deserves! Click below for more information.  


SPEAK YOUR MIND

    1 Response to "8 Music Industry Podcasts That Are Actually Useful In 2021"

    • Sara

      Hi! Thanks for this list! I’m eager to dig in. I believe you want to say “Working Class Audio” not Studio.

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

How Our Music Business Went From $20K to Over $1,797,523/YR

Join the No-Nonsense Music Marketing Newsletter to get our advertising blueprint that helped us grow our music business to over 7 figures a year!

  • This field is for validation purposes and should be left unchanged.

TOPICS

RECENT ARTICLES

SPOTIFY CAMPAIGN EXAMPLES

*Here are some small samples of the playlists in our network. Obviously, we aren't able to share every single list for confidentiality reasons, but these are a handful of examples out of the hundreds of playlists we have in our network.*


Playlists This Song Was Featured In

Contemporary Christian Music (33K Followers)

Louvores - Gospel (62K Followers)


Playlists This Song Was Featured In

Clean Rap & RNB (25K Followers)

Top Hits From New Artists (20K Followers)

Chill Music (38K Followers)


Playlists This Song Was Featured In

Today's Pop Hits (38K Followers)

Gaming Playlist & Workout Radio (23K Followers)


Playlists This Song Was Featured In

Forest Gump Soundtrack (50K Followers)

Stagecoach (15K Followers)

Best of Country Hits (2K Followers)


Playlists This Song Was Featured In

Acoustics For Relaxing (48K Followers)

Chill Music (9K Followers)


Playlists This Song Was Featured In

Hard Rock Workout (70K Followers)

Rock Hits (5K Followers)


Playlists This Song Was Featured In

Funky Songs Playlist (190K Followers)

Clean Rap & RNB (10K Followers)


[EDM/Future Bass] Melvin - Luv Again

Playlists This Song Was Featured In

Top Hits From New Artists (20K Followers)

Electro-mania (6K Followers)

Best Workout Playlist (14K Followers)


Close

SMALL CAMPAIGN EXAMPLES

MEDIUM CAMPAIGN EXAMPLES

[Hip Hop] K-Rich - We Workin  

LARGE CAMPAIGN EXAMPLES

[Hip Hop] Surve - Found My Way  


*Note: Songs may have ordered promotion from other sources as well. Small, medium, and large only denote the amount of promotion that was ordered from our service.  

Close

KID TRAVIS (R&B, POP)

With an already buzzing YouTube audience of over 400K+ subscribers, Kid Travis wanted his Instagram profile to start gaining some of that same traction.

While you can get some spill over audience from YouTube, Kid Travis knew that Instagram ad campaigns could boost his presence on IG even further!

He discovered that trying to run Instagram ads yourself vs. having us add our years of experience and expertise to them made a huge difference!

His main goal was to achieve new followers who are seriously interested in his journey as an artist.

Kid Travis already had amazing talent but needed to combine his music genius with some marketing expertise to get the best of both worlds.

We were able to bring out the heart of his music through paid ads by editing & optimizing his existing videos and properly researching and structuring his ad campaigns.

The end results: We were able to consistently and predictably gain followers averaging between $0.25-$0.35 per follower (including a bulk of the promotion being done in high cost English speaking countries such as United States, United Kingdom, Australia, & Canada) resulting in around 4,000 new, engaged followers/month on Instagram.

Kid Travis Instagram: https://www.instagram.com/kidtravis/

Kid Travis YouTube: https://www.youtube.com/user/kidtravisofficial


*Note: Previous campaigns are not a guarantee for results in future campaigns. However, we do our best to ensure each client gets the best results possible.  

Close