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Written by Ramsey Brown.
If you are a musician trying to create a name for yourself, you probably know that making good music is only the first step of the process. To become big and highly-recognized in the over saturated music industry, artists must know how to hustle, promote, and market their music to the world.
Social media is arguably one of the most useful promotional and marketing tools musicians have at their disposal. With over 50% of the entire world’s entire population using some sort of social platform, it is by far the easiest way to connect with and reach the masses.
As we know, the most commonly used online platforms are Facebook, Instagram, and of course music streaming apps like YouTube, Spotify, and Soundcloud. These sites are without a doubt extremely beneficial for artists and music promotion because they contain such a large number of active users.
With that being said, if you are really wanting to get your music career up off the ground, you need to promote yourself in every avenue possible. Becoming a famous musician requires a lot of time and effort in the forefront. If you are someone who's willing to grind to get to the top, then you’re already halfway there.
Taking advantage of uncommon social media sites is a great way for artists to stand out from the crowd and tap into new markets. Instead of spending all your time and marketing efforts on ordinary websites that every other artist uses, outsmart your competition and harness the potential of these 10 Best Uncommon Social Media Sites for Musicians to use in 2021.
Pinterest is the 14th largest social network in the world, but when it comes to marketing a brand or promoting music, this website is rarely brought into conversation. With over 450 million active monthly users, Pinterest has huge potential for brand growth and reaching a large audience.
What makes Pinterest so inviting to users is the visual appeal and easy to use interface. With the website's entire format being images and videos, navigating the website is a breeze. Pins can be used to link your website or music page directly to the video or image you post. Direct click-to-link buttons make it simple for users to find your music and other social media platforms.
Musicians can use Pinterest to post their album artwork, band pictures, music videos, inspirational music quotes, and link their music directly to the photo. This is a great way to increase traffic back to your website and other social media pages, which will boost your overall fan engagement.
Pinterest also uses algorithms to show users the type of content that they have already shown interest in or have previously searched for. Megastars like Keith Urban and The Backstreet Boys have used the app to create some influence around their brands, and you can too.
Before getting started on the app, you’ll want to make sure you have some eye catching images or fun video clips to entice users to click on your content. You can also set up a business account with Pinterest, which allows you to see data and statistics of your following. This will help you to better understand the behaviors of your audience so you can engage with them more precisely moving forward. If you haven't done so already, head over to Pinterest and set up your business account today!
We know LinkedIn is a fantastic place to network with industry professionals and create business relationships, but did you know it’s also a great platform to build brand awareness and share your music with the public?
LinkedIn allows users to find and connect with people within the industry. Although it may not be the best place to share your music with fans directly, it can provide musicians with some other long term benefits to their careers. By posting engaging content and participating in industry discussions, businesses and artists alike can market to potential customers and partners.
Musicians can use LinkedIn to grow their email lists, make industry connections, seek out work or gig opportunities, get professional advice, hire third-party services, and share your new music or press releases to your followers. This is a great way to get seen and engage with influential industry figures. Just remember that everything done and said on LinkedIn should remain very professional.
Overall, LinkedIn has a lot to offer independent and emerging musicians. You never know how a relationship you make on the platform, or a conversation you have can positively impact your music career in the future. According to Sprout Social, businesses marketing on LinkedIn generated 277% more leads on average than those engaged in Facebook marketing alone.
Just like with Facebook, Instagram, Pinterest, and more, it is important to set up a business account within the platform. Doing so will help you better understand your target demographic and optimize your audience reach. Check how to build the perfect LinkedIn page so you can start promoting your music and artist brand now!
Quora is essentially a question and answer website that serves as an online community of people who are seeking to gain knowledge. Every piece of content on the platform is generated by the users, therefore all the information is purely organic.
When signing up for Quora, you will be asked about some general topics that interest you. User’s feeds will then focus on those particular topics and will make up the majority of content shown on their feed.
So, those of us who are interested or are in the music business and entertainment field, our Quora pages will be primarily made up of music related content. Users then get to start asking questions or answering them, making the platform a perfect mix between a search engine and a social media account.
Artists can benefit from Quora by posting their music and getting feedback from users. With 300 million visitors each month, it’s likely someone will enjoy your music and choose to follow you on other platforms. The site revolves around engaging discussions and focuses on high quality questions and answers, allowing users to vote on the most accurate responses.
This site is a great tool for musicians, who are looking to converse, gain music knowledge or feedback, and engage in industry related conversations.
Quora is also highly ranked on Google, so if you have a post that becomes popular on the website, it’s likely to rank well on Google’s search results as well. If you want to take your Quora promotion to the next level, you can also pay to advertise on the site directly and choose from different advertising options depending on your budget and needs.
You’ve probably heard the most recent buzz about the Clubhouse app this past year, considering its user base increased by 5x in the month of January 2021 alone. Though there are currently only around 10 million users on the platform, the app is gaining major traction around the world and specifically in the music industry.
Clubhouse is a live audio app that users can access through invitation only. Think of it like your own personal podcast where you can share your thoughts and listeners can ask questions. The- user base is a diverse mix of entrepreneurs, investors, entertainers and artists of all ages, discussing a wide range of topics.
Conversations are in real-time so it makes it feel like you're actually in a room with people. Musicians can benefit from Clubhouse for a multiple number of reasons. The app is great for working on your public speaking, sharing your music, increasing your discoverability, and having educated industry conversations. By far the biggest value Clubhouse holds is the ability to network and make connections.
You are able to join rooms with celebrities and industry professionals and have actual conversations with them. This is a great way to connect with people that offer services like artist management, photography, video editing, mixing and mastering, and just about anything else.
There are many different rooms that are hosted 24/7, all across the globe. Depending on what type of artist you are and what your specific needs are, you can join these conversations and get knowledge and advice from real experienced professionals.
You can also host listening parties and live audio jam sessions on Clubhouse. This is essentially like playing a concert from your house and people from all around the world are able to tune in and listen to your music. The marketing and promotional capabilities of this app are endless.
Like we mentioned earlier, the app is invite-only, but this also helps maintain the quality of the content on the platform. If you know someone who is already on Clubhouse, you can reach out to them and ask them to send you an invite so that you can join.
One platform that is often overlooked and underutilized in terms of it’s promotional value is Reddit. This popular website is hard to describe to people who have never been on it because there is just so much the platform has to offer. It can be thought of as a discussion forum, social news aggregation, and is the self proclaimed “front page of the internet”. Essentially, Reddit is a popular source and community for what's new and interesting on the internet.
Known to be a highly democratic platform with an active user base of over 430 million people, it’s important to understand how to play the Reddit game before jumping into the website head first. Reddit very much has a community feel to it, so first and foremost you’ll want to become familiar with certain groups, or subreddits before diving in.
One of the most important parts of Reddit success is knowing which subreddits to post in. Reddit users can upvote or downvote your posts on these subreddits, and it’s helpful to become popular in these forums in order for you and your music to be taken seriously.
Once you begin a repertoire in these groups and become accepted into the Reddit community, then you can begin promoting your music. However, there is a right and wrong way to self-promote on Reddit so read this next piece of advice carefully. Redditors don’t like posts that are too polished or phony, so make sure you are being your authentic self. Also, you don’t want to over-promote and not take part in other discussions around the site.
Start small and remember to read each of the guidelines so you can avoid backlash or your post being deleted. Here are some good general music promotion subreddits you should take a look at:
It’s surprising how many musicians regularly post music to Spotify or Soundcloud but overlook the world's leading live video streaming platform, Twitch. The platform has long existed primarily as a video streaming platform for gamers and coders but has recently become a prime resource for content creators of all sorts, especially musicians.
If there is one thing that we can thank the Covid-19 shutdown for, it’s the massive expansion of virtual concerts and live home shows. This forced artists to become more creative in the ways they market their music and earn revenue. Twitch opened up new possibilities for musicians to engage with their fans and share their music to the world.
Besides hosting concerts on Twitch, there are many other ways artists can utilize the platform to promote themselves and their music. Live Q&A sessions are a fantastic way to engage with fans. Having intimate conversations with your audience will definitely grab the attention of your followers and strengthen the connection of your fanbase.
Artists can also use Twitch to host classes, teach lessons, broadcast rehearsals, and give viewers a behind-the-scenes look into their everyday lives. Instead of thinking of Twitch as just a live streaming platform, it should be thought of as a new social media platform where musicians can grow their audience and connect with a larger community of fans.
Triller is a fast growing music video and social platform built with creators in mind. With over 65 million active users and a year over year growth of 500%, musicians who don’t use this platform are doing themselves a great disservice.
One great feature of Triller is the ability to directly upload your music or even integrate your Spotify with the app. Before you jump into posting videos on Triller, it’s worth it to take some time and scroll through to see what type of content other users are posting.
If you want to engage with users and increase your following, there are a few things you’ll need to do on the app. Find out what is trending on the app and get involved with the popular content and challenges. You’ll also want to like, comment, repost, and engage with other active users to start building visibility around your name.
Big name artists like The Weeknd, Marshmello, and Kendrick Lamar have all tapped into Triller’s potential and are using it as another avenue to promote their music to fans, and you can do it too. You can promote new or unreleased music by creating a video of you dancing to your newest song, or show a sneak peak of your unreleased video to build hype for it’s release.
Tumblr is a microblogging and social networking website where users can post texts, pictures, videos, audio, and links. It is essentially a canvas where anyone can express themselves how they choose. In terms of artist and music promotion on Tumblr, it provides the opportunity to showcase your work, become popular among music lovers, and get in touch with a larger audience.
When setting up your Tumblr account, we recommend creating a Tumblr business account. Then, you’ll want to choose a name or URL that is unique to your artist or band name. The site will then ask you questions about your interests and direct you to follow certain users and topics based on what you like.
After getting your account set up, you’ll then want to start creating blog posts and promoting your music or artist brand. When you are building your Tumblr feed, or known as your Tumblr dashboard, it's important to have eye-catching and clear call to action posts so people are more inclined to click on your page.
Just like on Twitter and Instagram, Tumblr also uses hashtags. The use of these hashtags will be very important to you as an artist when trying to promote your music. This is how your posts and music will get discovered on the platform, and also how your page will be categorized and recommended for other users to follow.
You’ve probably heard about or have used the popular multimedia sharing app Snapchat, but have you ever considered it as a way to promote and share your music to your followers?
Many artists and superstars have adopted Snapchat as a way to interact with fans and give an inside look into their everyday lives. With Snapchats 10 second limit on the photos and clips you share, it also becomes a great place to preview snippets of your latest music and videos to your fans.
True fans are always interested in finding out more about the artist they listen to and love. By using snapchat as a way to give fans a backstage look into your life and music, it feels like a VIP experience and they’ll want to interact with you more because of it.
Snapchat also has a number of features that artists and musicians can benefit from. Creating a custom geofilter is a great way to promote your show and will get people to take pictures and videos to share with their own followers. The app also has featured stories and a Snapchat Spotlight. You can submit videos and photos to Spotlight for the chance to be featured in the home feed of Snapchat users from all across the world.
This music and social networking platform is dedicated to helping artists gain traction in the music industry by providing a central site for musicians, producers, and venues to collaborate and communicate. However, with such heavyweight competitors like Spotify and TuneCore, ReverbNation often takes the back seat when it comes to artist usage.
Not only can you post music to the website to be heard by its 2.5 million users, but they offer music distribution, fan reach, crowd reviews, press kits, gig finding, promotion opportunities, and more. This platform is free to use or you can subscribe to Basic $12.95 or Premium $19.95 plan to access more features.
Whether you choose the freemium or premium version, we highly recommend all musicians tapping into the potential of ReverbNation. It’s a great way to jumpstart your music career and get your songs out to the masses, along with other benefits included in the website.
With the internet being so extremely important in today’s digital world, it is absolutely necessary for artists and musicians to have a social media presence in order to succeed. Common platforms like Facebook, Instagram and YouTube are certainly valuable tools for music promotion, but they shouldn’t be the only websites that musicians rely on.
In order to make it big in the music industry, artists must think outside of the box and get creative with how they market themselves and promote their music. This is why using uncommon social media sites like the ones listed above along with your normal platforms can help you stand out as an artist and rise above the competition.
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