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Facebook Music Marketing Strategies: How To Stand Out From Competition

*This article may contain links to affiliate products & services. We have reviewed these services to try and ensure the highest quality recommendations*

Written by Omari MC

Facebook is the second largest website in the world! It's obvious there's going to be many music artists on there trying to do the same thing you are. Here's some ways to stick out from the competition when trying to promote your music via Facebook

1. Familiarity With Other Artists

As your audience grows using some of the tips I gave in the past (Read the Twitter Advice Here), connect with the artists and producers you've been talking too. After you establish a relationship with them, ask them to post about your music and you can post about their music as well. You must be familiar with them though before doing this.

2. Take Your Fans Backstage

Yes, your fans are there for the music most of all, but offer some exclusive content to them as well. Make them feel valued and want to take pride in your music. Offer some exclusive content like footage from concerts or film the process of you making a song before you release the official version.

3. Mix Up the Content

Just posting about your music can be mundane. Post about other interesting things as well with your music being the main focus of the page. There are plenty of things embedded within your lyrics that you could post about as well.

4. Get Fans Involved

You can do giveaways, contests, ask for feedback, etc. Doing a giveaway is a great way to get fans involved with your music. It doesn't have to be super expensive either. Think of something creative you could give away at a live show you're having and post it to your Facebook account. Have it be so only those who Like your page are eligible for the prize. Then give it away at the live show (Good way to get people to come to live shows too)

5. Be Visual

Attaching a logo to your videos or posts can trigger memory of you for your fans. Use your logo on YouTube videos, Spotify backgrounds, Facebook background, etc. to get them more familiar with you. Be consistent with your logo.

6. Be Current

Make sure all your information in your bio is up to date and ready to go for anyone to see. Your bio should include any credentials you have and needs to be properly written.

7. Plan Posts

You can use Posts Planner to plan the post you want to send throughout the day so you don't have to spend too much time posting on Facebook. This way, your posts are consistent and you are working in favor of Facebook's algorithm. 

Wrapping Up

On top of everything as always, BE UNIQUE! Don't be a carbon copy. Add some things that are unique to you on your official Facebook music page to stand out from the competition.

Connect with us on Facebook through the link below and feel free to converse with our team on there as well!

When your song is ready to go, it's time to start promoting it to potential fans! Omari has the best organic promotion services money can buy. With packages for Spotify, TikTok, Instagram, and YouTube, we will get your music the traffic and attention it deserves! Click below for more information.  


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How This INDIE Artist Got Over 67,598,275 Streams On ONE Song

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*Here are some small samples of the playlists in our network. Obviously, we aren't able to share every single list for confidentiality reasons, but these are a handful of examples out of the hundreds of playlists we have in our network.*

Playlists This Song Was Featured In

Contemporary Christian Music (33K Followers)

Louvores - Gospel (62K Followers)

Playlists This Song Was Featured In

Clean Rap & RNB (25K Followers)

Top Hits From New Artists (20K Followers)

Chill Music (38K Followers)

Playlists This Song Was Featured In

Today's Pop Hits (38K Followers)

Gaming Playlist & Workout Radio (23K Followers)

Playlists This Song Was Featured In

Forest Gump Soundtrack (50K Followers)

Stagecoach (15K Followers)

Best of Country Hits (2K Followers)

Playlists This Song Was Featured In

Acoustics For Relaxing (48K Followers)

Chill Music (9K Followers)

Playlists This Song Was Featured In

Hard Rock Workout (70K Followers)

Rock Hits (5K Followers)

Playlists This Song Was Featured In

Funky Songs Playlist (190K Followers)

Clean Rap & RNB (10K Followers)

[EDM/Future Bass] Melvin - Luv Again

Playlists This Song Was Featured In

Top Hits From New Artists (20K Followers)

Electro-mania (6K Followers)

Best Workout Playlist (14K Followers)




[Hip Hop] K-Rich - We Workin  


[Hip Hop] Surve - Found My Way  

*Note: Songs may have ordered promotion from other sources as well. Small, medium, and large only denote the amount of promotion that was ordered from our service.  



With an already buzzing YouTube audience of over 400K+ subscribers, Kid Travis wanted his Instagram profile to start gaining some of that same traction.

While you can get some spill over audience from YouTube, Kid Travis knew that Instagram ad campaigns could boost his presence on IG even further!

He discovered that trying to run Instagram ads yourself vs. having us add our years of experience and expertise to them made a huge difference!

His main goal was to achieve new followers who are seriously interested in his journey as an artist.

Kid Travis already had amazing talent but needed to combine his music genius with some marketing expertise to get the best of both worlds.

We were able to bring out the heart of his music through paid ads by editing & optimizing his existing videos and properly researching and structuring his ad campaigns.

The end results: We were able to consistently and predictably gain followers averaging between $0.25-$0.35 per follower (including a bulk of the promotion being done in high cost English speaking countries such as United States, United Kingdom, Australia, & Canada) resulting in around 4,000 new, engaged followers/month on Instagram.

Kid Travis Instagram:

Kid Travis YouTube:

*Note: Previous campaigns are not a guarantee for results in future campaigns. However, we do our best to ensure each client gets the best results possible.