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Written by Omari
If you're a serious musician, I'm sure you've reached out to a blogger, A&R, or other popular artist before and tried to show them your music, only to have you wait for an email that may never come in response.
However, this may not be because that savage blogger didn't read your email (speaking as a 'savage' blogger). The more likely reason for you not getting featured on blogs or given your fair shot with labels is because you're not networking correctly.
Learn to speak the language of busy people and you'll get more results.
I know that may trip you up for a second, but if I can be honest, most music executives aren't necessarily looking for whom they can help, their interest is in the label, not you.
They're going to do what's best for their job.
If they think that YOU can help THEM, then you've got a little traction going. Not the other way around. Think about it, the only reason you're submitting music in the first place is because you want help with your project.
What do you think the label wants too? More sales, more profit, more traffic, and more notoriety.
Labels want to sign small businesses nowadays. They want to know that you'll turn profit for them, or else they'll drop you like a bad habit. It's that simple. Let's look at the blogger next.
In many cases a blogger may be more useful than some labels now. As I've said before, you can go the label route if you want to, but I teach artists how to go independent.
Bloggers get just as many submissions as labels sometimes, and what do they see in nearly every submission? Someone WANTING something FROM them, not anyone offering anything their way.
Want to know how I got featured on a bunch of blogs? Well, I won't give away the exact script like I do in my book, but it has to do with me OFFERING help. If they'd be nice enough to feature my stuff, the least I could do was send traffic their way.
Offer THEM something. Traffic, compliment their site, tell them how much you love their blog, for goodness sake, suck up! (Not to me, you're reading this so it doesn't count)
Be specific with your email too, and keep it short (should be able to read in under a minute, 30 seconds preferably) Don't copy and paste either. Use the bloggers name if you can find it, and give specific compliments. You can even follow this format:
First compliment, then give a sentence or two worth of background information for your music. State what you want featured (specifically), tell them how it will help their site (get creative if you don't want to see my examples in the book). Link to previous features the song has had (if any).
Most musicians are so focused on the above two that they completely ignore the arena that will be able to boost them to blog status in the first place.
If you don't know how to network with people on the same level as you, what makes you think it will magically happen with busier executives and bloggers?
I know we're in an extremely self-centered music industry, and my attempt at transforming the musician's mind may be in vain because of the years of damage already done by society, but humbling yourself will get results when it comes to networking.
Go LISTEN to other independent artists' music and show love, and do it A LOT. Comment, share it, and be authentic! I've even taken the liberty of putting together the exact place you can do that over at Tunes We're Diggin'.
Be engaged, don't just sit back and act like you're too hot to take time to listen to other independents stuff and support.
In fact, this style of networking led to me placing a few songs with American Idol Contestant Erika David. All because I took the time out to network and care.
When your song is ready to go, it's time to start promoting it to potential fans! Omari has the best organic promotion services money can buy. With packages for Spotify, TikTok, Instagram, and YouTube, we will get your music the traffic and attention it deserves! Click below for more information.
I can honestly say that just after taking the time to read through a few of your articles, it really does help because you say it best and don’t hold anything back, which is what is needed. If I’m being honest, I just came on here to read on how to promote my own work but it does make sense to kind of sell it as if it is going to benefit the blog or label at the end of the day. Thank you so much for this useful information
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© 2023 Omari MC, LLC. All Rights Reserved.
© 2023 Omari MC, LLC. All Rights Reserved.
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