How To Build A Music Dream Team: 7 Must-Know Tips

*This article may contain links to affiliate products & services. We have reviewed these services to try and ensure the highest quality recommendations*

Written by Ramsey Brown.

There is a point in every artist's life where they must come to a decision — whether they want to do music as a hobby, or if they want to make an actual career and sustainable profession out of it. If you are looking to advance your music career seriously, you will inevitably need a support system in order to do so effectively. 

Ask any successful musician and they will tell you — they didn’t get to the top all by themselves. The music industry is notoriously difficult to navigate, especially for those who are new to the game. 

In reality, it’s impossible to take your music career to the next level without a strong team around you. Between creating, releasing, and promoting your music, to booking, promoting, and performing shows — on top of managing every day personal, career, and financial matters…. an artist’s plate is constantly loaded. 

Which is exactly why having a fantastic artist team is necessary to win in the music business. Teamwork in its truest definition means “combined efforts, or the actions of a group, to achieve a common purpose or goal.” 

However, you don’t want just anyone or any group of people around you on your way to the top. The people you surround yourself with have a huge impact on your future — and you will always only be as strong as your weakest link. Therefore, it’s important to pick and choose your team wisely. 

Have you been considering building your own music team, but aren’t quite sure who, where, or how, to start? If so, you are about to learn today! 

Throughout this article, we are going to share the blueprint and foundation for building the artist dream team you’ve been needing. We go over 7 tips on how to choose the right members, what to expect from your music team, and how to get the most out of having one. 

7 Tips for Building a Music Dream Team

A music team looks differently for each and every artist depending on the level of their career and the needs or wants they have. The roles that you need to fill on your team are on you to decide. You may have a manager, publicists, booking agent, or personal assistant  — all of whom perform very different tasks. 

Although you will recruit a variety of members to fill specific roles, there are certain aspects, goals, and understandings that everyone should share in common. When you are building your music team, keep in mind these following 7 tips to ensure the greatest overall success of the team.

1. Start With People Who Believe in You

When you are beginning to form your music team, you always want to look at the people around you who already believe in you and support your music. In any sort of team, productivity can’t happen until everyone is on the same page. So, you want to find people who are just as excited and eager as you are. 

You can always recruit people who are highly skilled or knowledgeable in the music business, but if they don’t believe in you or your music — you’ll oftentimes get put on the back burner. You would rather team up with a friend who is passionate about your music but has no music business experience rather than a well-connected industry professional who is emotionally uninvolved in your project. 

2. Common Goals & Perspectives are KEY

Along with finding people who believe in your music, you also want to ensure that your goals, values, and perspectives are aligned as well. It is always easier to have a successful team when everyone is on the same page. Plus, these are people who you will frequently be around, so you need to enjoy being around them. 

You’ll find that when you are around people who share the same goals as you, everyone works harder and pushes one another to achieve those goals. This will also prevent complications in the future when any discrepancies or disagreements arise, which is inevitable to happen in any sort of team environment.

3. Set Clear Expectations From the Jump

It is much easier to have an effective music team when all members know exactly what is expected out of them. If you hire someone to be your manager, they will likely have a contract to sign and outline their job duties. Although it doesn’t have to be as formal as crafting up an actual contract — each member of your team needs to have a specific written down agreement confirming commitments.

The lack of clearly understood expectations is the source of much strife in relationships and teams. As the leader of your team, you have to clearly vocalize your expectations of others, so they know how to succeed. Once your expectations are set, sit down with your teammates to discuss and encourage them to perform well.

4. Assign Roles Based on Strengths

There are many roles that make up a music team and each artist will find they need unique members to fill unique roles and tasks. Playing to each member’s different strengths is the key to success no matter what sort of team you are in. First, you’ll need to look at what jobs you constantly need done or the tasks you need help with.

If you find that your social media is lacking, you’ll want to find someone to help manage it for you. Again, look within your inner circle when building your team. If you have a friend who is already active and popular on their own social media pages — ask them if they can help manage yours.

It is also not necessary to have a skilled professional to fill your roles. If your buddy is interested in videography but not quite experienced enough to be ‘skilled’. This is a perfect opportunity to bring them on board your team to practice capturing footage for you.

5. Incentivize & Reward Members

In any sort of team environment, incentives and rewards are used to increase productivity and member loyalty. More so, rewarding your team is a way to show that you value them and that you appreciate their hard work and efforts. 

As an beginning independent musician, you probably won’t be generating enough revenue to pay all of your team members, if any at all. But rewards can come in the form of praise, recognition, experiences, or any other gesture that will help them continue to stay motivated. Maybe it’s buying coffee, getting team t-shirts made, guest-listing them to events —  you’ll be surprised how far small acts of kindness and appreciation can go.

6. Choose Marathon Runners, Not Sprinters

It’s common for people to want to achieve their goals in the quickest way possible. However, there is no instant success in the music business. It is very important to ensure that your team members are in it for the long run and not just a quick sprint to the top. 

Running a marathon requires endurance, mental toughness, and the ability to push forward during the times it’s most easy to quit. This is the same mindset that your music team will need to have. It really boils down to your team having the common understanding and dedication to the larger goal at hand. This will prevent members from becoming unmotivated or discouraged.

7. Work & Win as ONE

Remember, the shared goal of your music team isn’t solely to make you a successful artist — it’s to make the artist team successful. An effective music team will work for the best interest of everyone involved. They will also understand that when one teammate wins, everyone wins. 

Your team must operate as one unit and do things to promote and build up each of its members. It can be easy for an artist to fall into an individualistic mindset being the team leader. However, if you focus on your team as a whole and aim for the success of everyone and not just yourself, you’ll find that it will be easier to achieve your goals and maximize your results.

Wrapping Up

Building a team as an independent artist takes some time and effort to do correctly. You may go through multiple different individuals before finding your solid core team, but when you have the right people around you all functioning fully in their roles, it will truly take your career to the next level of success.

No matter where you are in your music career, planning and building your team accordingly should always be a number one priority. Just remember, not all company is good company. Keep people around you who are just as dedicated, passionate, and motivated as you to win. Combined common efforts will always be greater than the efforts of one.


When your song is ready to go, it's time to start promoting it to potential fans! Omari has the best organic promotion services money can buy. With packages for Spotify, Apple Music, Instagram, and YouTube, we will get your music the traffic and attention it deserves! Click below for more information.  


SPEAK YOUR MIND

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

How Our Music Business Went From $20K to Over $1,797,523/YR

Join the No-Nonsense Music Marketing Newsletter to get our advertising blueprint that helped us grow our music business to over 7 figures a year!

  • This field is for validation purposes and should be left unchanged.

TOPICS

RECENT ARTICLES

SPOTIFY CAMPAIGN EXAMPLES

*Here are some small samples of the playlists in our network. Obviously, we aren't able to share every single list for confidentiality reasons, but these are a handful of examples out of the hundreds of playlists we have in our network.*


Playlists This Song Was Featured In

Contemporary Christian Music (33K Followers)

Louvores - Gospel (62K Followers)


Playlists This Song Was Featured In

Clean Rap & RNB (25K Followers)

Top Hits From New Artists (20K Followers)

Chill Music (38K Followers)


Playlists This Song Was Featured In

Today's Pop Hits (38K Followers)

Gaming Playlist & Workout Radio (23K Followers)


Playlists This Song Was Featured In

Forest Gump Soundtrack (50K Followers)

Stagecoach (15K Followers)

Best of Country Hits (2K Followers)


Playlists This Song Was Featured In

Acoustics For Relaxing (48K Followers)

Chill Music (9K Followers)


Playlists This Song Was Featured In

Hard Rock Workout (70K Followers)

Rock Hits (5K Followers)


Playlists This Song Was Featured In

Funky Songs Playlist (190K Followers)

Clean Rap & RNB (10K Followers)


[EDM/Future Bass] Melvin - Luv Again

Playlists This Song Was Featured In

Top Hits From New Artists (20K Followers)

Electro-mania (6K Followers)

Best Workout Playlist (14K Followers)


Close

SMALL CAMPAIGN EXAMPLES

MEDIUM CAMPAIGN EXAMPLES

[Hip Hop] K-Rich - We Workin  

LARGE CAMPAIGN EXAMPLES

[Hip Hop] Surve - Found My Way  


*Note: Songs may have ordered promotion from other sources as well. Small, medium, and large only denote the amount of promotion that was ordered from our service.  

Close

KID TRAVIS (R&B, POP)

With an already buzzing YouTube audience of over 400K+ subscribers, Kid Travis wanted his Instagram profile to start gaining some of that same traction.

While you can get some spill over audience from YouTube, Kid Travis knew that Instagram ad campaigns could boost his presence on IG even further!

He discovered that trying to run Instagram ads yourself vs. having us add our years of experience and expertise to them made a huge difference!

His main goal was to achieve new followers who are seriously interested in his journey as an artist.

Kid Travis already had amazing talent but needed to combine his music genius with some marketing expertise to get the best of both worlds.

We were able to bring out the heart of his music through paid ads by editing & optimizing his existing videos and properly researching and structuring his ad campaigns.

The end results: We were able to consistently and predictably gain followers averaging between $0.25-$0.35 per follower (including a bulk of the promotion being done in high cost English speaking countries such as United States, United Kingdom, Australia, & Canada) resulting in around 4,000 new, engaged followers/month on Instagram.

Kid Travis Instagram: https://www.instagram.com/kidtravis/

Kid Travis YouTube: https://www.youtube.com/user/kidtravisofficial


*Note: Previous campaigns are not a guarantee for results in future campaigns. However, we do our best to ensure each client gets the best results possible.  

Close