Written by Omari MC
At long last, the popular music platform, SoundCloud, has started to branch out their monetizing efforts.
They recently caught a ton of flack from major labels because they weren't generating any substantial amount of revenue for their artists.
Some may say that the labels are being "greedy", but if we look at the facts, it cost a good bit of money to put together an album (not to mention market it as well). It's understandable that labels would want a return on investment.
These days, music can be found for free almost anywhere. Services like Spotify and Pandora allow listeners to enjoy as much music as they want for free as long they don't mind listening to advertisements every 4 or 5 songs.
SoundCloud has just as large a fan base as Spotify, but their profit sharing model hasn't been friendly to musicians until their inception of the OnSoundCloud program. The new feature allowed for a certain number of popular profiles to enable advertisements through their channel and share in revenue with SoundCloud.