When it comes to video length that is. We have created a society where, probably thanks in part to YouTube, the average attention span is ever shorter. And studies have found that shorter videos get more views. So if you want to get more YouTube views, consider reducing the length of your videos.
Of course, there is still a place for longer videos (which we will get to next), but short album teasers and, 20-second cut downs of a video can generate a huge amount of traffic to your channel. And shorter videos can also be used on other social media platforms such as Twitter, to encourage people to head over to your YouTube channel.