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How To Get More YouTube Views Using The Current Trends In Music

*This article may contain links to affiliate products & services. We have reviewed these services to try and ensure the highest quality recommendations*

Written by Jaron Lewis

New and established artists alike are increasingly turning towards platforms such as YouTube to get their music heard.

For new artists, it is a great platform to put yourself out there at low cost. And without a top record label to put up vast amounts of cash for marketing. With a huge 91% of America’s newest generation of social media obsessed teens watching videos on YouTube. A great deal more than the number that use other popular forms of social media such as Snapchat. It is a hugely powerful tool.

But with so much music content out there, how can you get people to view your video over millions of others? We’ve looked at some of the top Google trends, as well as upcoming trends in the music industry to come up with some of the top tactics to help your video go viral.

Go Live

Live streaming has completely taken off within the past few years with platforms like Facebook and Instagram incorporating live video tools in order to compete with TikTok. Then you have other platforms like Twitch, YouTube, Triller, and more hoping on the new live video trend.

This new form of video has already surpassed that of traditional pre-filmed video formats in the way it interacts with and generates action from viewers. A study into how YouNow has affected the music industry found that over 80% of live broadcast viewers took commercial action after viewing a music related stream.

Going live doesn’t necessarily mean you have to give a live performance. A sit-down Q&A style chat can allow viewers the interaction they crave from artists they listen to. With huge levels of viewer engagement, it is a great way to build a strong fan base who will then turn to YouTube to find more of your music.

Sometimes Less Is More

When it comes to video length that is. We have created a society where, probably thanks in part to YouTube, the average attention span is ever shorter. And studies have found that shorter videos get more views. So if you want to get more YouTube views, consider reducing the length of your videos.

Of course, there is still a place for longer videos (which we will get to next), but short album teasers and, 20-second cut downs of a video can generate a huge amount of traffic to your channel. And shorter videos can also be used on other social media platforms such as Twitter, to encourage people to head over to your YouTube channel.

Tell A Story

Music trends over the years have shaped the way we consume music. They have encouraged artists to push the boundaries. But none have made more of a splash in recent years than the emergence of the visual album. Beyonce shook the music industry with the release of the hugely successful ‘lemonade’. And the trend is only continuing to grow. 

Our appetite for the traditional music video satisfied, it is now visual albums that tell a story through songs that are we are hungry for.


When your song is ready to go, it's time to start promoting it to potential fans! Omari has the best organic promotion services money can buy. With packages for Spotify, TikTok, Instagram, and YouTube, we will get your music the traffic and attention it deserves! Click below for more information.  


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How This INDIE Artist Got Over 67,598,275 Streams On ONE Song

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SPOTIFY CAMPAIGN EXAMPLES

*Here are some small samples of the playlists in our network. Obviously, we aren't able to share every single list for confidentiality reasons, but these are a handful of examples out of the hundreds of playlists we have in our network.*


Playlists This Song Was Featured In

Contemporary Christian Music (33K Followers)

Louvores - Gospel (62K Followers)


Playlists This Song Was Featured In

Clean Rap & RNB (25K Followers)

Top Hits From New Artists (20K Followers)

Chill Music (38K Followers)


Playlists This Song Was Featured In

Today's Pop Hits (38K Followers)

Gaming Playlist & Workout Radio (23K Followers)


Playlists This Song Was Featured In

Forest Gump Soundtrack (50K Followers)

Stagecoach (15K Followers)

Best of Country Hits (2K Followers)


Playlists This Song Was Featured In

Acoustics For Relaxing (48K Followers)

Chill Music (9K Followers)


Playlists This Song Was Featured In

Hard Rock Workout (70K Followers)

Rock Hits (5K Followers)


Playlists This Song Was Featured In

Funky Songs Playlist (190K Followers)

Clean Rap & RNB (10K Followers)


[EDM/Future Bass] Melvin - Luv Again

Playlists This Song Was Featured In

Top Hits From New Artists (20K Followers)

Electro-mania (6K Followers)

Best Workout Playlist (14K Followers)


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SMALL CAMPAIGN EXAMPLES

MEDIUM CAMPAIGN EXAMPLES

[Hip Hop] K-Rich - We Workin  

LARGE CAMPAIGN EXAMPLES

[Hip Hop] Surve - Found My Way  


*Note: Songs may have ordered promotion from other sources as well. Small, medium, and large only denote the amount of promotion that was ordered from our service.  

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KID TRAVIS (R&B, POP)

With an already buzzing YouTube audience of over 400K+ subscribers, Kid Travis wanted his Instagram profile to start gaining some of that same traction.

While you can get some spill over audience from YouTube, Kid Travis knew that Instagram ad campaigns could boost his presence on IG even further!

He discovered that trying to run Instagram ads yourself vs. having us add our years of experience and expertise to them made a huge difference!

His main goal was to achieve new followers who are seriously interested in his journey as an artist.

Kid Travis already had amazing talent but needed to combine his music genius with some marketing expertise to get the best of both worlds.

We were able to bring out the heart of his music through paid ads by editing & optimizing his existing videos and properly researching and structuring his ad campaigns.

The end results: We were able to consistently and predictably gain followers averaging between $0.25-$0.35 per follower (including a bulk of the promotion being done in high cost English speaking countries such as United States, United Kingdom, Australia, & Canada) resulting in around 4,000 new, engaged followers/month on Instagram.

Kid Travis Instagram: https://www.instagram.com/kidtravis/

Kid Travis YouTube: https://www.youtube.com/user/kidtravisofficial


*Note: Previous campaigns are not a guarantee for results in future campaigns. However, we do our best to ensure each client gets the best results possible.  

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