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How to Start Your Own (Successful) Music Business (From A-Z)

*This article may contain links to affiliate products & services. We have reviewed these services to try and ensure the highest quality recommendations*

Written by Ramsey Brown.

Do you have a lot of music business ideas but not sure what you can do to achieve these goals? Starting a music company is no easy task. Setting up a business as a musician may seem easy, but there are a lot of details that need to be sorted out if you want your business to succeed. This article will help you to learn how to start a music business online and share some important advice from Omari MC.

What Are Your Skills?

The first thing that you need to decide is your area of expertise and how you are going to share it with the music industry. Do you want to be a music producer? Are you a singer? Are you more interested in the marketing and business side of things? Do you want to run a venue or studio?

Once you know how you are going to contribute to the industry, you can start building a business. There are so many different aspects of the music business that you can explore. Just find out what you enjoy doing the most or what your specific niche is — then run with it. 

Business Plans

Start with a mission statement. What do you want to do with your business? How are you going to add to the music industry? From there, start making long-term and short-term plans for your business. It can be as simple as a list goals with specific steps to achieve them.

This business plan and mission statement should be the foundation of all your decisions. It should also have your underlying strategy for your business marketing. This helps you to determine what resources you need to be successful.

How much money do you need to start your business? How many employees do you need? To create a plan, you need to know who your competition is and evaluate their strengths and weaknesses compared to yours. This will help you determine how you can get a competitive edge and start earning market shares.


Next you need to take care of the legal and financial aspects. Start the paperwork, create a business checking account, and look at the different insurance policies to determine which ones will best work for your business.

You should get legal help to start the incorporation process and ensuring that you have all of the legal odds and ends handled properly to avoid any issues in the future.

If and when you decide on a company name, make sure that the name isn't already taken and that you register it properly. If your business name is too similar to an existing entity, the Secretary of State may not allow you to register it. 

A basic trademark search can be done at the USPTO site and is a great start in finding out whether the business name you want is available. You can also use your Secretary of State's online business search to determine if your desired name is taken. 

Starting a business online has some really great advantages. You may not have to worry about property insurance, especially as you are just starting out. Another is that it can be done with relatively little seed money. 

Nonetheless, keep track of what you spend. There are pros and cons to being a business owner when tax season rolls around. Having good books is an important part of being successful and will keep you safe in the event of an audit.

Build Connections 

We all know that a strong online presence is one of the most important tricks to running a successful business. However, online connections will never replace the value of face-to-face connections, especially in the music business. 

New business owners should strive to attend as many industry and networking events as possible. This is crucial for spreading the word about your company and getting to know people in your field. You will also have the chance to meet your competitors and potential clients.

EVERYTHING in the music industry hinges around connections — so make as many of them as you can. 

Wrapping Up

This is a quick look the first few things you need to consider when starting your own successful music business. It will be slow and stressful in the beginning, but there is always incredibly opportunity in the music industry. 

Stick to you mission statement, self promote, and network as much as possible. If you still feel like you need more info, there are several music business courses available that will go into great detail about what you need to do for success. Just stay optimistic, work hard, and let us know how your business goes!

Comment below with any questions you have or advice you would give you another music entrepreneur!

When your song is ready to go, it's time to start promoting it to potential fans! Omari has the best organic promotion services money can buy. With packages for Spotify, TikTok, Instagram, and YouTube, we will get your music the traffic and attention it deserves! Click below for more information.  


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How This INDIE Artist Got Over 67,598,275 Streams On ONE Song

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*Here are some small samples of the playlists in our network. Obviously, we aren't able to share every single list for confidentiality reasons, but these are a handful of examples out of the hundreds of playlists we have in our network.*

Playlists This Song Was Featured In

Contemporary Christian Music (33K Followers)

Louvores - Gospel (62K Followers)

Playlists This Song Was Featured In

Clean Rap & RNB (25K Followers)

Top Hits From New Artists (20K Followers)

Chill Music (38K Followers)

Playlists This Song Was Featured In

Today's Pop Hits (38K Followers)

Gaming Playlist & Workout Radio (23K Followers)

Playlists This Song Was Featured In

Forest Gump Soundtrack (50K Followers)

Stagecoach (15K Followers)

Best of Country Hits (2K Followers)

Playlists This Song Was Featured In

Acoustics For Relaxing (48K Followers)

Chill Music (9K Followers)

Playlists This Song Was Featured In

Hard Rock Workout (70K Followers)

Rock Hits (5K Followers)

Playlists This Song Was Featured In

Funky Songs Playlist (190K Followers)

Clean Rap & RNB (10K Followers)

[EDM/Future Bass] Melvin - Luv Again

Playlists This Song Was Featured In

Top Hits From New Artists (20K Followers)

Electro-mania (6K Followers)

Best Workout Playlist (14K Followers)




[Hip Hop] K-Rich - We Workin  


[Hip Hop] Surve - Found My Way  

*Note: Songs may have ordered promotion from other sources as well. Small, medium, and large only denote the amount of promotion that was ordered from our service.  



With an already buzzing YouTube audience of over 400K+ subscribers, Kid Travis wanted his Instagram profile to start gaining some of that same traction.

While you can get some spill over audience from YouTube, Kid Travis knew that Instagram ad campaigns could boost his presence on IG even further!

He discovered that trying to run Instagram ads yourself vs. having us add our years of experience and expertise to them made a huge difference!

His main goal was to achieve new followers who are seriously interested in his journey as an artist.

Kid Travis already had amazing talent but needed to combine his music genius with some marketing expertise to get the best of both worlds.

We were able to bring out the heart of his music through paid ads by editing & optimizing his existing videos and properly researching and structuring his ad campaigns.

The end results: We were able to consistently and predictably gain followers averaging between $0.25-$0.35 per follower (including a bulk of the promotion being done in high cost English speaking countries such as United States, United Kingdom, Australia, & Canada) resulting in around 4,000 new, engaged followers/month on Instagram.

Kid Travis Instagram:

Kid Travis YouTube:

*Note: Previous campaigns are not a guarantee for results in future campaigns. However, we do our best to ensure each client gets the best results possible.