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How To Use Facebook Live & Video To Sell Instrumentals

*This article may contain links to affiliate products & services. We have reviewed these services to try and ensure the highest quality recommendations*

Written by Jaron Lewis

Live video streaming on social media is where it's at in today's marketing strategies. If you're in the business to sell your music, ignoring this marketing strategy could prove to be detrimental to your success. 

Several websites are designed to help independent musicians connect with buyers directly. Some of these sites take a percentage of the sale but they are the perfect marketing tool.

What Is Facebook Live?

Facebook launched new features to live streaming recently. Now you can choose your audience with filters. To share your music, log onto Facebook Live, it's easier than you think and the following tips will help.

Tips For Live Streaming

Invite friends, family, fans, groups or events to view your broadcast at least one day in advance of the date and time.

Plan out what you're going to do so your video flows seamlessly.

Connect to the internet to ensure everything is operating correctly to avoid any interruptions beforehand so there's time to make adjustments if necessary.

Lighting plays an important part in a video so get a friend to choosing the light that flatters you best. Angle lighting toward you to avoid shadows across your face.

Tripods provide stability and eliminate shaking in the video but you can use a flat surface to put your camera on and prop it up to keep it from moving. Have your friend check the framing and lighting while you're seated.

Remind your viewers who you are and what you're doing throughout the video by having your friend type in comments after the broadcast begins. They can answer any questions as you perform.

Time your performance to be at least 5-10 minutes long to give people time to find you.

Describe your video and title after you're finished. Click "Options" and then "Edit This Video".

Fans want to know when you go live again, ask your viewers to subscribe so they will get notified. Create excitement in the description of your event.

Now let's take a look at other online services and what services they offer.

Other Services

Spotify is a service for music, podcast and video streaming. They also keep your copyrighted materials from being shared over networks. Basic features are free and with paid subscriptions, improved streaming quality and offline downloads are available. Spotify Premium connects up to five family members. It's available in most of the U.S. and Europe,Australia, New Zealand and some areas of Asia.

Reddit is a website set up for social news, content ratings and discussion.  Submit text posts or direct links and users vote each submission up or down by using arrows which determines its position on the page. More "up" votes on a submission determines if it appears at the top of the page or category. Topics range anywhere from news to sharing images.

Soundcloud distributes online audio content and allows subscribers to record, promote and share their original sounds which can be music or other audio. SoundCloud Go allows users to cut ads and listen offline for $5 per month.

When your song is ready to go, it's time to start promoting it to potential fans! Omari has the best organic promotion services money can buy. With packages for Spotify, TikTok, Instagram, and YouTube, we will get your music the traffic and attention it deserves! Click below for more information.  


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How This INDIE Artist Got Over 67,598,275 Streams On ONE Song

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*Here are some small samples of the playlists in our network. Obviously, we aren't able to share every single list for confidentiality reasons, but these are a handful of examples out of the hundreds of playlists we have in our network.*

Playlists This Song Was Featured In

Contemporary Christian Music (33K Followers)

Louvores - Gospel (62K Followers)

Playlists This Song Was Featured In

Clean Rap & RNB (25K Followers)

Top Hits From New Artists (20K Followers)

Chill Music (38K Followers)

Playlists This Song Was Featured In

Today's Pop Hits (38K Followers)

Gaming Playlist & Workout Radio (23K Followers)

Playlists This Song Was Featured In

Forest Gump Soundtrack (50K Followers)

Stagecoach (15K Followers)

Best of Country Hits (2K Followers)

Playlists This Song Was Featured In

Acoustics For Relaxing (48K Followers)

Chill Music (9K Followers)

Playlists This Song Was Featured In

Hard Rock Workout (70K Followers)

Rock Hits (5K Followers)

Playlists This Song Was Featured In

Funky Songs Playlist (190K Followers)

Clean Rap & RNB (10K Followers)

[EDM/Future Bass] Melvin - Luv Again

Playlists This Song Was Featured In

Top Hits From New Artists (20K Followers)

Electro-mania (6K Followers)

Best Workout Playlist (14K Followers)




[Hip Hop] K-Rich - We Workin  


[Hip Hop] Surve - Found My Way  

*Note: Songs may have ordered promotion from other sources as well. Small, medium, and large only denote the amount of promotion that was ordered from our service.  



With an already buzzing YouTube audience of over 400K+ subscribers, Kid Travis wanted his Instagram profile to start gaining some of that same traction.

While you can get some spill over audience from YouTube, Kid Travis knew that Instagram ad campaigns could boost his presence on IG even further!

He discovered that trying to run Instagram ads yourself vs. having us add our years of experience and expertise to them made a huge difference!

His main goal was to achieve new followers who are seriously interested in his journey as an artist.

Kid Travis already had amazing talent but needed to combine his music genius with some marketing expertise to get the best of both worlds.

We were able to bring out the heart of his music through paid ads by editing & optimizing his existing videos and properly researching and structuring his ad campaigns.

The end results: We were able to consistently and predictably gain followers averaging between $0.25-$0.35 per follower (including a bulk of the promotion being done in high cost English speaking countries such as United States, United Kingdom, Australia, & Canada) resulting in around 4,000 new, engaged followers/month on Instagram.

Kid Travis Instagram:

Kid Travis YouTube:

*Note: Previous campaigns are not a guarantee for results in future campaigns. However, we do our best to ensure each client gets the best results possible.