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Music Marketing Agencies: How To Spot The Real Vs. The Fake

Music marketing agencies

*This article may contain links to affiliate products & services. We have reviewed these services to try and ensure the highest quality recommendations*

Written by Jaron Lewis

Every talent we possess is supposed to help us earn a living, and so does music. Musicians make a lot of money from performing live gigs, events, and tours. Unfortunately, other artists never get a lot from their efforts due to either lack of music promotion backing them or being misled by a fake music management agency.

music marketing firm is normally tasked with marketing artists work by promoting their music and setting up gigs for them. If you have a good agency that means every week you will have a show to perform. On the other hand, a phony agency will hardly secure three shows for you in a month leading to your career taking a nosedive. Let’s see how you can tell the difference between a real agency and a fake one.

1. "Blast Emails"

Does your music marketing agency blast you with many emails full of promises that they will have you featured in popular magazines, music blogs and newspapers? Run for the hill and never look back. Marketing ought to be more organic and less hype. If the information they send you is useful, then stick around. But if ALL they do is market in their emails, that's a no go.

2. Do They Promise A Record Deal?

Many marketing agencies make lofty promises with an intention that you will fall for the bait. Getting a record deal requires hard work and teamwork. It’s not something you can press a button, and you get. Avoid any agency that takes you for a rabbit by dangling a carrot in front of you.

3. Are They In A Long-Lasting Partnership?

Marketing agencies who are interested in an artist work will rarely put money first. They believe that the best way of achieving something is by working together as partners.

4. Selling Twitter And Facebook Followers?

If an agency promises to sell you SoundcloudTwitter and Facebook followers, ignore them right away. You don’t need to be smart to detect such scams. If you agree to such an arrangement, your profile will likely get pulled down, and you will lose all the followers including the few you had.

5. Do They Dwell A Lot On Periphery Services?

If an agency spends a lot of its time blogging, tweeting and passing around press releases about you, then they are not worth being paid thousands of dollars. Can’t you tweet or blog about yourself? You are paying them for professional services (things you can’t do but they can). If they keep hiding behind services you can do on your own, then they are nothing but scams.

6. What Does Their Client List Look Like?

Every reputable music marketing firm has a website where they publish the names of ALL their artists. Their websites too are professional and organized. If, on the other hand, a website displays a few names, perhaps it’s time you look elsewhere. Most of their websites are an eyesore and not worthy of viewing.

Your music is your business. Use the above tell-tale signs to differentiate a real music marketing firm from a sham one.

When your song is ready to go, it's time to start promoting it to potential fans! Omari has the best organic promotion services money can buy. With packages for Spotify, TikTok, Instagram, and YouTube, we will get your music the traffic and attention it deserves! Click below for more information.  


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How This INDIE Artist Got Over 67,598,275 Streams On ONE Song

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*Here are some small samples of the playlists in our network. Obviously, we aren't able to share every single list for confidentiality reasons, but these are a handful of examples out of the hundreds of playlists we have in our network.*

Playlists This Song Was Featured In

Contemporary Christian Music (33K Followers)

Louvores - Gospel (62K Followers)

Playlists This Song Was Featured In

Clean Rap & RNB (25K Followers)

Top Hits From New Artists (20K Followers)

Chill Music (38K Followers)

Playlists This Song Was Featured In

Today's Pop Hits (38K Followers)

Gaming Playlist & Workout Radio (23K Followers)

Playlists This Song Was Featured In

Forest Gump Soundtrack (50K Followers)

Stagecoach (15K Followers)

Best of Country Hits (2K Followers)

Playlists This Song Was Featured In

Acoustics For Relaxing (48K Followers)

Chill Music (9K Followers)

Playlists This Song Was Featured In

Hard Rock Workout (70K Followers)

Rock Hits (5K Followers)

Playlists This Song Was Featured In

Funky Songs Playlist (190K Followers)

Clean Rap & RNB (10K Followers)

[EDM/Future Bass] Melvin - Luv Again

Playlists This Song Was Featured In

Top Hits From New Artists (20K Followers)

Electro-mania (6K Followers)

Best Workout Playlist (14K Followers)




[Hip Hop] K-Rich - We Workin  


[Hip Hop] Surve - Found My Way  

*Note: Songs may have ordered promotion from other sources as well. Small, medium, and large only denote the amount of promotion that was ordered from our service.  



With an already buzzing YouTube audience of over 400K+ subscribers, Kid Travis wanted his Instagram profile to start gaining some of that same traction.

While you can get some spill over audience from YouTube, Kid Travis knew that Instagram ad campaigns could boost his presence on IG even further!

He discovered that trying to run Instagram ads yourself vs. having us add our years of experience and expertise to them made a huge difference!

His main goal was to achieve new followers who are seriously interested in his journey as an artist.

Kid Travis already had amazing talent but needed to combine his music genius with some marketing expertise to get the best of both worlds.

We were able to bring out the heart of his music through paid ads by editing & optimizing his existing videos and properly researching and structuring his ad campaigns.

The end results: We were able to consistently and predictably gain followers averaging between $0.25-$0.35 per follower (including a bulk of the promotion being done in high cost English speaking countries such as United States, United Kingdom, Australia, & Canada) resulting in around 4,000 new, engaged followers/month on Instagram.

Kid Travis Instagram:

Kid Travis YouTube:

*Note: Previous campaigns are not a guarantee for results in future campaigns. However, we do our best to ensure each client gets the best results possible.