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Written by Ramsey Brown.
With so much growing competition in the music industry, artists must be creative and innovative in the way they share and promote their music. As we’ve discussed in previous articles, the internet is undoubtedly the easiest, cheapest, and most effective place to market yourself as a musician. Platforms like Instagram, Facebook, Spotify, and so many others allow artists to showcase their work and connect with fans all across the globe.
The different variety of platforms is almost overwhelming, especially when you are trying to promote your music and you don’t know which service or link to share with your audience. To this point, everyone has different preferences in music streaming websites. If you are only sharing your Spotify link to promote your new album release or latest single, you're excluding those who use different streaming services and losing out on streams and potential new fans.
You also don’t want to overload your followers and page with a ton of different links to choose from. Luckily, there is a smart solution to this — smart links. With smart links, artists can integrate all of their different social media accounts, webpages, and music streaming services onto one simple landing page, making it easy for fans to access all of their content through a single URL.
Streaming is now more important than ever, so it’s vital that listeners have the option to access your music on whichever platform they choose. Smart links not only help you promote your music, but they increase overall engagement as well. The same page that includes a directory to your music catalog can also include a directory to your merch store, calendar of upcoming shows, ticket links, press releases, or any other links that you’d want to share with your fans
Smart links are a fantastic marketing and sales tool that all artists should be incorporating into their music promotion. Best of all, they can be used and embedded just about anywhere. Share them on your social media posts, social media bio, youtube video description, email newsletters, forums, groups, business cards, and more.
You have probably seen these smart links all over the web, but how can artists make one of their own and where should they go to obtain it? Luckily, there are many different smart link converter tools that allow anyone to access these links, easily and cheaply.
In this article, we are going to share with you 7 different websites that we’ve found to create the best smart links. Check out our list below so you can begin taking advantage of the many benefits that these simple URLs can have on your music career.
Undoubtedly, LinkFire is one of the most widely used tools for promoting the work of professionals in the music and entertainment sector. Huge companies such as Sony Music, Universal Music Group, and Warner Music have even chosen it as their preferred smart link creator, which can assure you that they are a legit and reliable source.
With LinkFire you can create your own smart link at $10 per month and also access multiple different features such as customizable campaigns, link insights, streaming insights, and more. The next plan they offer at $25 per month and includes pre-save links, customizable subdomains, custom store additions, customizable landing pages, and two user licenses.
Linktree is another great smart link option that is used by many musicians and businesses around the world. If you are on a tighter budget and use Instagram as your main social network, Linktree could be a great option for you. With this tool you can redirect all your Instagram followers to a single personalized URL where they can find your artist or band info like music releases and upcoming events. Plus, there is even a tip jar feature where you can collect payments for tips, donations and services from your audience. Best of all, you can access this at zero cost to you.
If you are looking for even more features, for $6 a month you can get all of the basics mentioned above with additional and upgraded features included. Linktree has a sleek and easy to use interface that is customizable and easy to navigate. They also provide you with your own QR code whether you have the free or pro version, expanding your promotion capabilities even further.
Odesli is similar to Linktree in terms of the simplicity and features, however this tool is geared mainly towards artists and musicians in particular. Songlink/Odesli provides automated, customizable links for songs, albums and podcasts. Most of the features are free, but some upgrades require a one-time payment.
The free version targets all major platforms but has very few customization features. The paid version however is a very reasonable $3 and gives you access to many more upgraded features like a personalized URL and unlimited links and YouTube embeds to share anywhere.
Though it is an extremely cheap smart link option to use, the drawback of Odesli is the overly minimalistic and simple design of its homepage. If you are looking to have a smart link landing page that is full of color and variety, then this may not be the best option for you. If you prefer to keep your link simplistic and minimal, Odesli could very well work for you.
Feature.Fm is definitely a more sophisticated option than the rest mentioned on this list. Beyond just providing smart links, the company specializes in big data analytics, content discovery and recommendation, social media algorithms, and helping artists make better marketing decisions overall. Feature.Fm is extremely attractive to most emerging artists looking to take their first steps promoting their music online as well as professional musicians and advanced music marketers.
On the free version, artists can access unlimited links, set up Spotify pre-save campaigns, get real time insights and advanced audience targeting. The next plan starts at $17 per month and comes with many more features like one button action pages, an embedded smart link widget, advanced Spotify growth tools, plus more.
The last plan for $35 is a much more advanced marketing tool kit that provides conversion data reporting, fan email access, unlimited insight data and more. You can also try out any of these plans for free to see which option works best for you.
This platform is not the favorite of many, especially since it has just been back in operation after several months of absence due to unknown technical problems, however that does not make it less interesting, nor useful for those artists looking to create their first smart link in a simple and free way.
With Found.ee, artists can create high-converting marketing landing pages with rich media, create and manage short-links with sophisticated tracking features and embed code wrappers to gather data from all over the net. Its handling is very easy and it's free plan is very complete including features as interesting as the automatic audience creations, remarketing audience sharing, interactive ad builders, email ads, among other equally useful features to start taking your steps as an independent artist
With Listen.lt, musicians are able to create a link for their upcoming releases, share it with their audience, and adapt your communication via real-time analytics. Best of all, it is completely free to use and only takes a few seconds to set up your smart link.
Artists can activate stores such as Apple Music, Itunes, Spotify, Deezer, Tidal, Youtube, Bandcamp and more. The user interface is extremely simple to navigate and even resembles Linkfire in design. Listen.It is a fantastic and free alternative smart link platform whether you are an independent artist, record label, band, distributor, or music marketer.
This is another fantastic website for building a smart link that is specifically geared towards artists and creators. Amplify.link has a ton of customization features with unparalleled styling and branding options. Beyond that, they offer users detailed analytics and intelligent insights from streaming and social media. What’s great about this tool is that it helps artists understand their audience on a deeper level.
They have 4 different plans to choose from: The free plan provides the basic necessities anyone would need when just beginning their music smart link journey. Other price options range from $10 to $40 a month with even more features and customization capabilities that are great additions for professionals and more advanced musicians with fully established brands.
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