Performing A Live Show? Use These Tactics For Maximum Fan Retention 

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Written by Omari

I've been getting requests on this one, and it's an important topic to talk about. Trying to get more live shows can be difficult, so be sure you take full advantage when you actually do get the show booked.

There's an awesome site, www.muzeek.com, that you can use to book live shows. They have everything set up where you create your profile, select your location, set your minimum compensation amount, calendar, contracts, and everything!

It's pretty self-explanatory to sign up, but I wanted to talk quickly about what to do at a show to maximize your revenue long term. I wrote a few tips you can follow.

Live Show & Performance Tactics

1. Live shows are a place for artists to connect with audiences. 

You need to be personable and likable. Mingle with the crowds and try showing an interest in them before you start telling them about your music before you go on stage .

2. If you are allowed to have a merchandise table be sure to have an email sign up list.

Remember, give them an incentive to sign up! I'll leave the creative part on this one up to you, but be sure to email them the next day for coming to the event through your email list. (I recommend MailChimp)

3. It is more important to get them on your mailing list than it is for them to follow you on social media!! 

Anyone can follow you on social media and your tweets can get lost. However, you can still have your social media accounts advertised during the show, but try and emphasize the email list.

4. After they've signed up to your list they have an interest in your music. 

Now you can email them where they can hear it online. Advise them if you have it on iTunes, but try and go with a free streaming service like Spotify/Rdio/Deezer. They will be more receptive to this at the start, then later on you can email them about iTunes once they know you more through your emails.

5. Be receptive to feedback at shows. 

Ask them what you can improve on and let them know it won't hurt your feelings if you can improve in some way. If they see you're sincere, they'll be more sincere with you.

6. Be sure all your music at the show is professional. 

DO NOT use instrumentals with a bunch of producer tags in them. It's a horrible look. You don't need distractions for the audience. They're trying to listen to your lyrics, so be sure to get the best quality background music so it sounds clear through the speakers as well. (You never know who could be at a live show, DO NOT take any chances with unprofessional music. Do yourself a favor and buy the untagged versions for instrumentals)

7. If time allows, try and tell a little back story before a song or two. 

Stories behind the music allow people to connect with you better and will feel like they know you more. That way they'll be more likely to sign up for your email list where you will be an artist whom they are reminded of instead of forgotten.

Wrapping Up

Hope these help! These aren't the average tips like "Be energetic" because I already assume you know that. These are the tips to get you to build a solid fan base so your fans can support you long term.

Don't be shy. Leave a comment below so we can connect!


When your song is ready to go, it's time to start promoting it to potential fans! Omari has the best organic promotion services money can buy. With packages for Spotify, Apple Music, Instagram, and YouTube, we will get your music the traffic and attention it deserves! Click below for more information.  


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*Here are some small samples of the playlists in our network. Obviously, we aren't able to share every single list for confidentiality reasons, but these are a handful of examples out of the hundreds of playlists we have in our network.*


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SMALL CAMPAIGN EXAMPLES

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*Note: Songs may have ordered promotion from other sources as well. Small, medium, and large only denote the amount of promotion that was ordered from our service.  

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KID TRAVIS (R&B, POP)

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He discovered that trying to run Instagram ads yourself vs. having us add our years of experience and expertise to them made a huge difference!

His main goal was to achieve new followers who are seriously interested in his journey as an artist.

Kid Travis already had amazing talent but needed to combine his music genius with some marketing expertise to get the best of both worlds.

We were able to bring out the heart of his music through paid ads by editing & optimizing his existing videos and properly researching and structuring his ad campaigns.

The end results: We were able to consistently and predictably gain followers averaging between $0.25-$0.35 per follower (including a bulk of the promotion being done in high cost English speaking countries such as United States, United Kingdom, Australia, & Canada) resulting in around 4,000 new, engaged followers/month on Instagram.

Kid Travis Instagram: https://www.instagram.com/kidtravis/

Kid Travis YouTube: https://www.youtube.com/user/kidtravisofficial


*Note: Previous campaigns are not a guarantee for results in future campaigns. However, we do our best to ensure each client gets the best results possible.  

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