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Should Your Music Have Free Downloads?

Should Your Music Have Free Downloads

*This article may contain links to affiliate products & services. We have reviewed these services to try and ensure the highest quality recommendations*

Written by Omari

All musicians face this dilemma. You want to give away some of your music for free so people will listen to it and share it with their friends.

You almost feel awkward asking for money when you first start out making music, but at the end of the day, you HAVE to make money if you want music to be your full-time occupation one day.

Let's not forget that YOU paid to have your music recorded. You had to pay for a mic, or studio time, pay for lessons and training, and you work reallyyyy hard creating your music.

Don't Forget How Much You Spend Creating Your Music

I've certainly had more than one artists tell me they just 'like making music', and they're not sure if they want to sell it because they believe it would ruin the fun aspect.

I'm not saying they're wrong for believing that, but you have to realize you have a HOBBY if that is your mindset. Music isn't that serious to you if you don't want to do it full-time. You have to generate revenue if you want it to pay the bills (it's not rocket science).

The money you earn back from music sales is a return on investment (R.O.I.). If you're a more serious artist or producer, you have to be cautious of handing out all of your music for free.

What To Do With Your Free Downloads

If all your music is on Soundcloud (not including tagged beats for producers), then it's already free. I don't know how artists don't realize that.

SoundCloud has an app. I download it and stream as much music as I want for 0 dollars and 0 cents. I have no motivation to buy a song just because it has an iTunes link below it; therefore, if you're going to post the whole song and want people to download, you HAVE to get something in return for it. A SoundCloud follow, Facebook like, Twitter follow, YouTube subscribe, or email signup.

People who download your music are your core fans. Why wouldn't they want to follow you on Facebook or sign up for your email list anyway?

The Restructured Free Download

How do you carry out the actions to get that SoundCloud or Twitter follow? is one that I see DJ's use frequently on SoundCloud. This allows you to get a Soundcloud, Twitter, YouTube, or Instagram follow in exchange for a download.

This still doesn't mean all your songs should be free though. You getting a YouTube subscriber doesn't translate into income.


In conclusion, here's what you should remember about giving out free downloads with your music.

1. Personally, I'd only have select songs available for free download. If you think all your music should be free, so will your fans!

2. If you do want to have a plethora of free downloads, use or a similar service to at the very least get a SoundCloud follow from the fans.

3. Remember that telling people your music is on iTunes isn't SELLING it to them. All that does is make them aware they can buy it. Big difference.

4. You really want to get an email address if you can in exchange for free downloads. However, this takes some work to set up efficiently (much more than I can describe in a blog post).

5. The goal is to get SOMETHING from your listener so you'll be able to keep in touch with them. If they download your songs without following you on some platform, they won't necessarily be aware of when your new songs are being released.

Make it as easy as possible for people to find your music, but be smart about it.

When your song is ready to go, it's time to start promoting it to potential fans! Omari has the best organic promotion services money can buy. With packages for Spotify, TikTok, Instagram, and YouTube, we will get your music the traffic and attention it deserves! Click below for more information.  


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*Here are some small samples of the playlists in our network. Obviously, we aren't able to share every single list for confidentiality reasons, but these are a handful of examples out of the hundreds of playlists we have in our network.*

Playlists This Song Was Featured In

Contemporary Christian Music (33K Followers)

Louvores - Gospel (62K Followers)

Playlists This Song Was Featured In

Clean Rap & RNB (25K Followers)

Top Hits From New Artists (20K Followers)

Chill Music (38K Followers)

Playlists This Song Was Featured In

Today's Pop Hits (38K Followers)

Gaming Playlist & Workout Radio (23K Followers)

Playlists This Song Was Featured In

Forest Gump Soundtrack (50K Followers)

Stagecoach (15K Followers)

Best of Country Hits (2K Followers)

Playlists This Song Was Featured In

Acoustics For Relaxing (48K Followers)

Chill Music (9K Followers)

Playlists This Song Was Featured In

Hard Rock Workout (70K Followers)

Rock Hits (5K Followers)

Playlists This Song Was Featured In

Funky Songs Playlist (190K Followers)

Clean Rap & RNB (10K Followers)

[EDM/Future Bass] Melvin - Luv Again

Playlists This Song Was Featured In

Top Hits From New Artists (20K Followers)

Electro-mania (6K Followers)

Best Workout Playlist (14K Followers)




[Hip Hop] K-Rich - We Workin  


[Hip Hop] Surve - Found My Way  

*Note: Songs may have ordered promotion from other sources as well. Small, medium, and large only denote the amount of promotion that was ordered from our service.  



With an already buzzing YouTube audience of over 400K+ subscribers, Kid Travis wanted his Instagram profile to start gaining some of that same traction.

While you can get some spill over audience from YouTube, Kid Travis knew that Instagram ad campaigns could boost his presence on IG even further!

He discovered that trying to run Instagram ads yourself vs. having us add our years of experience and expertise to them made a huge difference!

His main goal was to achieve new followers who are seriously interested in his journey as an artist.

Kid Travis already had amazing talent but needed to combine his music genius with some marketing expertise to get the best of both worlds.

We were able to bring out the heart of his music through paid ads by editing & optimizing his existing videos and properly researching and structuring his ad campaigns.

The end results: We were able to consistently and predictably gain followers averaging between $0.25-$0.35 per follower (including a bulk of the promotion being done in high cost English speaking countries such as United States, United Kingdom, Australia, & Canada) resulting in around 4,000 new, engaged followers/month on Instagram.

Kid Travis Instagram:

Kid Travis YouTube:

*Note: Previous campaigns are not a guarantee for results in future campaigns. However, we do our best to ensure each client gets the best results possible.