Speaking of promoting your music, there’s such a thing as being too eager. If you want to reach a lot of people with your music, start a Twitter, gain followers and tweet your tracks out with a mix of other scheduled content. Don’t constantly send your music to everyone on your email list or all your Facebook friends. Not everyone wants to hear your music, especially if it’s pushed on them. Let them come to you.
Is there a time and place to let people know about your new music? Of course, but don't bombard them.
Take a look at some of the artists you follow on social media? What do you like about their channel? How often do they tweet their music? Do you they use more videos or links when posting?
Think along these lines.