Social Media Strategy for Musicians: Avoid These 10 Killer Mistakes

Social Media Strategy for Musicians: Avoid These 10 Killer Mistakes

Written by Jaron Lewis

Musicians today can sometimes struggle with marketing themselves on social media. However, if you follow our guide on social media strategy for musicians and avoid these 10 killer mistakes you will be successful.

1.  Avoid Being Touchy Feely

Your music should be just about the music, not you. Don’t promote your tracks by telling your audience that it will “mean a lot to you” if they check it out. Not to sound harsh, but why should anyone care about you? Why should strangers that have never heard of your music or your brand care that it will mean a lot to you if they check out your song?

Instead, phrase it as something that will mean a lot to them. Ever wonder why people search for terms like chill summer music? It's because they're focused on the gratification that song will bring them.

2. Have The Right Tools*

If you tried to do every single task manually on each social media you'd literally be at your computer all day. Especially when you start gain some traction on your music business. It is impossible to keep up with.

This is why it's important to have some sort of automation or scheduler in place for your social media channels.

Personally, we use Statusbrew. Here are some of the key features:

  • Can integrate Facebook, Twitter, and Instagram all in one place.
  • Schedule posts in advance all in one place
  • Post recycler (If you have blog posts, memes, or a song you'd want posted on a continuous basis for a period of time, this allows for you to make one schedule and it will put it on repeat)
  • Follow conversion metrics (With Twitter, a way to grow a channel could be by following other channels. If you don't want to do that with your personal channel, you could make a blog account and do it from there to drive traffic to your music). This will keep track of which channels have the best followers and you can copy them.
  • Automatic DM/Welcome message option available

3. Avoid Mass Messaging (Unless It’s On A Music Blog)

Speaking of promoting your music, there’s such a thing as being too eager. If you want to reach a lot of people with your music, start a Twitter, gain followers and tweet your tracks out with a mix of other scheduled content. Don’t constantly send your music to everyone on your email list or all your Facebook friends. Not everyone wants to hear your music, especially if it’s pushed on them. Let them come to you.

Is there a time and place to let people know about your new music? Of course, but don't bombard them.

Take a look at some of the artists you follow on social media? What do you like about their channel? How often do they tweet their music? Do you they use more videos or links when posting?

Think along these lines.

4.  How To Not Get Shut Down By Music Bloggers

Speaking to those that can promote your music on a personal level can be the stepping stone to gaining more recognition in the market. When promoting yourself to a person, concerning music or otherwise, don’t blindside them with solicitations. Show them that you care and wait until they’re comfortable to hear your music. This isn’t a guarantee that they’ll like your music, but they’ll listen.

5. Create A Desirable Headline

When creating your headline, make it something someone will likely click. Think of the links you’ve clicked in the past hour; what did they have in common? Find it, and do that for your music.

6. You Need A Headline!

Speaking of creating a desirable headline, don’t post your music without one. You want to give listeners an idea of what they’re about to listen to. Make the headline your own and have your embedded SoundCloud track below it.

7.  More Followers, Less Problems

Just because you have a lot of followers on Twitter, or fans on SoundCloud, doesn’t mean your music career will magically become successful. Having a strong fanbase is important, but you need more than online fans; they’re not an accurate representation of your audience. Solid all around marketing, is always the way to go.

8. Work Smart, Not Hard

If you’ve been doing the same thing for months and you’re not seeing tangible results, you need to change your strategy. Humans are stubborn, they don’t like change for anything. However, if you know, deep down in your heart that your methods aren’t working, do something else. No one will remind you to, you need to do it yourself.

9. Don’t Get in Your Own Way

Learn as much as you can to get your music career moving. There are tons of books on marketing, how to reach an audience, how to build a fanbase and how to network. If you don’t have money for this, go to the library and crack open some books.

10. Don’t Oversell Yourself

Humility is a good trait; don’t be cocky especially when you’re just starting out. Kanye West can say that he’s the greatest rapper around, he’s gone platinum twice. You’re not at that level yet.



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