Fraud Blocker

The Business Of Music: By A Full-Time Music Business Owner

*This article may contain links to affiliate products & services. We have reviewed these services to try and ensure the highest quality recommendations*

Written by Omari MC

You may think that music is just a creative venture, but there are so many other aspects of this music industry that you really need to consider if you want to make a career out of your passion. The primary thing that you need to think about is the business of music.

You need to focus on music marketing. You need to have a music business plan. These are things that are crucial if you want to success in music. Here are some things you need to know about the business of music to give yourself a better chance of success.

Music Business Plan

One thing that you should do is to make a music business plan. You should write everything down to begin with as a way to collect your thoughts. You need to take this seriously because you want other people to take you seriously. This is your chance to truly capture the essence of who you are as an artist, so really let your passion shine through here.

It can be a very daunting task to create your music business plan, but if you take a few bites out of it at a time you will be able to get it done without getting overwhelmed. You can follow the many templates online, which will help you discover how to properly write your own business plan.

Music Marketing Plan

Another important thing that you need is a music marketing plan. Your marketing strategy can really make or break your music business. One thing that should be a part of your marketing strategy is to leverage influencers in the industry.

If you are able to get a great social media following, you are going to have a much larger base for you to market your music to. Social media influencers are incredibly helpful here, as much as you do not want to utilize this. You could also consider doing things like podcasts. People love podcasts and as a music business owner, this is a great way for you to take control of your music and the marketing of it.

This may not make you a lot of money on its own but it can raise awareness for your brand. At the end of the day, the amount of people that you have in your network is going to determine how successful you are.

Talent Is Never Enough

You do need a great deal of creativity and talent in order to find success in the music business, but you have to remember that it is all just a business. You can only get so far on just your talent. It is so important to have a plan for your business just as you would in any other industry.

Creating a business plan for your music business and developing an amazing music marketing strategy will ultimately determine how well you do in this industry. As long as you show off how passionate you are about your music, you will be able to stick to whatever plan that you may have.

When your song is ready to go, it's time to start promoting it to potential fans! Omari has the best organic promotion services money can buy. With packages for Spotify, TikTok, Instagram, and YouTube, we will get your music the traffic and attention it deserves! Click below for more information.  


Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

How This INDIE Artist Got Over 67,598,275 Streams On ONE Song

Join the No-Nonsense Music Marketing Newsletter to get the most valuable weekly case studies and strategies to grow your music business!

  • This field is for validation purposes and should be left unchanged.




*Here are some small samples of the playlists in our network. Obviously, we aren't able to share every single list for confidentiality reasons, but these are a handful of examples out of the hundreds of playlists we have in our network.*

Playlists This Song Was Featured In

Contemporary Christian Music (33K Followers)

Louvores - Gospel (62K Followers)

Playlists This Song Was Featured In

Clean Rap & RNB (25K Followers)

Top Hits From New Artists (20K Followers)

Chill Music (38K Followers)

Playlists This Song Was Featured In

Today's Pop Hits (38K Followers)

Gaming Playlist & Workout Radio (23K Followers)

Playlists This Song Was Featured In

Forest Gump Soundtrack (50K Followers)

Stagecoach (15K Followers)

Best of Country Hits (2K Followers)

Playlists This Song Was Featured In

Acoustics For Relaxing (48K Followers)

Chill Music (9K Followers)

Playlists This Song Was Featured In

Hard Rock Workout (70K Followers)

Rock Hits (5K Followers)

Playlists This Song Was Featured In

Funky Songs Playlist (190K Followers)

Clean Rap & RNB (10K Followers)

[EDM/Future Bass] Melvin - Luv Again

Playlists This Song Was Featured In

Top Hits From New Artists (20K Followers)

Electro-mania (6K Followers)

Best Workout Playlist (14K Followers)




[Hip Hop] K-Rich - We Workin  


[Hip Hop] Surve - Found My Way  

*Note: Songs may have ordered promotion from other sources as well. Small, medium, and large only denote the amount of promotion that was ordered from our service.  



With an already buzzing YouTube audience of over 400K+ subscribers, Kid Travis wanted his Instagram profile to start gaining some of that same traction.

While you can get some spill over audience from YouTube, Kid Travis knew that Instagram ad campaigns could boost his presence on IG even further!

He discovered that trying to run Instagram ads yourself vs. having us add our years of experience and expertise to them made a huge difference!

His main goal was to achieve new followers who are seriously interested in his journey as an artist.

Kid Travis already had amazing talent but needed to combine his music genius with some marketing expertise to get the best of both worlds.

We were able to bring out the heart of his music through paid ads by editing & optimizing his existing videos and properly researching and structuring his ad campaigns.

The end results: We were able to consistently and predictably gain followers averaging between $0.25-$0.35 per follower (including a bulk of the promotion being done in high cost English speaking countries such as United States, United Kingdom, Australia, & Canada) resulting in around 4,000 new, engaged followers/month on Instagram.

Kid Travis Instagram:

Kid Travis YouTube:

*Note: Previous campaigns are not a guarantee for results in future campaigns. However, we do our best to ensure each client gets the best results possible.