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The (Only) Ultimate Instagram Music Promotion & Fanbase Building Guide

*This article may contain links to affiliate products & services. We have reviewed these services to try and ensure the highest quality recommendations*

Written by Jaron Lewis

As a musician one of the most difficult parts of your job can be promotions and building up your fanbase. Even the best musicians in the world struggle with promoting themselves in a way that will work to get more and more people engaged and loyal to keeping up with their work.

Instagram has become an increasingly popular method for musicians to self-promote and spread their music across the global community. With a little know how, it can be easy to use Instagram as a marketing and promotional tool for building yourself a fanbase. Today we’re offering the best tips to get yourself started promoting your music on Instagram.


One of the most important things that you can do when working to get involved on Instagram is engage. Engaging in the musical community on Instagram allows you to network and connect with likeminded people across the world. Engagement comes in a few different forms on Instagram but the primary two are liking and commenting on photos.

Liking another users Instagram photo can work as a nudge to get their attention and draw them over to check out your profile. Taking some time to go around and like photos on Instagram can be a great way to help draw positive attention to your profile and grow your fanbase.

Comment On Other Peoples Posts

As well, commenting provides another huge pillar of engagement on Instagram. Commenting on other people’s photos with real and engaging commentary can be a great way to make connections and build a network of fans on the social media site.

Additionally, responding to any and all comments on your own profile can help to increase fan loyalty as it gives those following you the sense that they are being acknowledged and heard and that through your Instagram profile you are accessible.

Target Your Audience

Finally, it's important with engagement to target the demographic of users that you are trying to reach. If you are a musician of a specific genre perhaps take some time investigate commonly used hashtags by others in the same genre community, or musicians in your area or age group.

Using these targeted hashtags to bring your content into different communities on Instagram will help you to access and connect with the demographic of users that you are looking for and will have the highest likelihood of listening to and enjoying the content you are putting out.

Wrapping Up 

Overall, while promotions and building fan bases are arguably two of the most important and difficult aspects about being a musician, the rise of social media has helped to make these tasks a little easier in today’s digitized world. With the rise in popularity of sites like Instagram musicians have more and more ways to engage with their fans and branch out in the music community.

Through engagement and a targeted approach to reaching the audience you are looking for, Instagram can be one of the greatest tools on the market today when it comes to musical promotions and building a fanbase.

When your song is ready to go, it's time to start promoting it to potential fans! Omari has the best organic promotion services money can buy. With packages for Spotify, TikTok, Instagram, and YouTube, we will get your music the traffic and attention it deserves! Click below for more information.  


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How This INDIE Artist Got Over 67,598,275 Streams On ONE Song

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*Here are some small samples of the playlists in our network. Obviously, we aren't able to share every single list for confidentiality reasons, but these are a handful of examples out of the hundreds of playlists we have in our network.*

Playlists This Song Was Featured In

Contemporary Christian Music (33K Followers)

Louvores - Gospel (62K Followers)

Playlists This Song Was Featured In

Clean Rap & RNB (25K Followers)

Top Hits From New Artists (20K Followers)

Chill Music (38K Followers)

Playlists This Song Was Featured In

Today's Pop Hits (38K Followers)

Gaming Playlist & Workout Radio (23K Followers)

Playlists This Song Was Featured In

Forest Gump Soundtrack (50K Followers)

Stagecoach (15K Followers)

Best of Country Hits (2K Followers)

Playlists This Song Was Featured In

Acoustics For Relaxing (48K Followers)

Chill Music (9K Followers)

Playlists This Song Was Featured In

Hard Rock Workout (70K Followers)

Rock Hits (5K Followers)

Playlists This Song Was Featured In

Funky Songs Playlist (190K Followers)

Clean Rap & RNB (10K Followers)

[EDM/Future Bass] Melvin - Luv Again

Playlists This Song Was Featured In

Top Hits From New Artists (20K Followers)

Electro-mania (6K Followers)

Best Workout Playlist (14K Followers)




[Hip Hop] K-Rich - We Workin  


[Hip Hop] Surve - Found My Way  

*Note: Songs may have ordered promotion from other sources as well. Small, medium, and large only denote the amount of promotion that was ordered from our service.  



With an already buzzing YouTube audience of over 400K+ subscribers, Kid Travis wanted his Instagram profile to start gaining some of that same traction.

While you can get some spill over audience from YouTube, Kid Travis knew that Instagram ad campaigns could boost his presence on IG even further!

He discovered that trying to run Instagram ads yourself vs. having us add our years of experience and expertise to them made a huge difference!

His main goal was to achieve new followers who are seriously interested in his journey as an artist.

Kid Travis already had amazing talent but needed to combine his music genius with some marketing expertise to get the best of both worlds.

We were able to bring out the heart of his music through paid ads by editing & optimizing his existing videos and properly researching and structuring his ad campaigns.

The end results: We were able to consistently and predictably gain followers averaging between $0.25-$0.35 per follower (including a bulk of the promotion being done in high cost English speaking countries such as United States, United Kingdom, Australia, & Canada) resulting in around 4,000 new, engaged followers/month on Instagram.

Kid Travis Instagram:

Kid Travis YouTube:

*Note: Previous campaigns are not a guarantee for results in future campaigns. However, we do our best to ensure each client gets the best results possible.