The (Undeniable) 12 Best Music Business & Music Marketing Books Of All Time (2021 Update)

*This article may contain links to affiliate products & services. We have reviewed these services to try and ensure the highest quality recommendations*

Written by Ramsey Brown.

In order to make it in the highly competitive music industry, it's important to know the rules of the game first. Music is a complex field and whether you want to be an artist, manager, agent, or anything else in between, you need to know all of the ins and outs in order to become truly successful.  

A great way to educate yourself in this matter is by reading music industry or music marketing books. We want you to succeed on your journey to join the music industry, so that’s why we put together a list of the best music business and music marketing books of all time. Even if you believe you are already a music business pro, true professionals never stop learning and educating themselves in order to become better. 

This course is packed with 11 chapters (131 pages) of pure content. And if you're not a reader, you're free to listen to the audiobook at your leisure. This book is different primarily because he does not make the bulk of his money off of selling ebooks and courses. A lot of other entrepreneurs run a business solely off of teaching others how to run a business.

He actually sells his other products extremely well (promotion, instrumentals, advertising space, other music related affiliate products). This is a solid read to get you started in the music industry the right way. He also offers an Ecourse that follows along with the book that gives you an over the shoulder look at how he made over 6 figures in revenue over the last year.

This is the perfect book for anyone looking to build a fan base by using YouTube, Facebook, Twitter, Tumblr, or Soundcloud. You’ll learn how to promote on a small budget  to increase your following and audiences at concerts and performances, and how to turn that following into rabid fans.

Google Play says, “Written by a professional musician for other musicians, Music Marketing for the DIY Musician is a proactive, practical, step-by-step guide to producing a fully integrated, customized, low-budget plan of attack for artists marketing their own music.” Learn how to take control of your musical journey with this music marketing book.

This book is all about building a loyal fanbase and promoting yourself in the modern music world. It also touches on booking your own tour and even getting your songs in movies and television. And of course, the talks about increasing your royalties and being able to make a real living out of this.

This music marketing book is regarded as the bible of the music industry! As you can see it’s the 10th edition, as it has been revised over and over again to give the best and most updated information as the times change.

This book is all about the legal issues of the music industry, the copyright laws, and more. If you don’t want to mess up by accidentally doing something illegal, then this is the book to read.

This is one of the most popular music industry books. It’s considered the perfect guide for anyone to learn about the music industry.

Passman goes over building your teams, songwriting and publishing, how record deals work, the business of concerts, touring, and merchandise, all the legal aspects, and more. If you’re really serious about joining the music industry, then this is the book to read.

As featured on Indie-music.com, I Am Entertainment Magazine, Antimusic.com, and recommended by countless music publications, "Your Band Is A Virus! Expanded Edition" is the bigger and better version of the best selling book "Your Band Is A Virus - Behind-the-Scenes & Viral Marketing for the Independent Musician".

At double the size of it's predecessor, it is the ultimate music marketing guide for serious independent musicians and bands.

Written by one of the best selling authors in the entire music industry, Bobby Owinski has 24 books that are highly regarded in the world of audio recording, music, music business programs, and colleges around the globe. 

His "Music Business Advice Book" is one of the best sellers for many good reasons. This compilation of tips from years of industry experience covers everything you need to know about following your passion, networking skills, working with a music team, how to own your content, and even how much to charge for your creative services.

Written by founder & CEO of Music Entrepreneur HQ, The New Music Industry offers knowledge and insight into the new shape of today’s music business. The book discusses personal development, business mentality, live performance and touring, radio, music instruction, copywriting, blogging, podcasting, email marketing, social media, and much more.

"Making Money with Music" is all about providing the reader with strategies and tools to make money in the music industry, as well as giving knowledge on how to tap in and maximize them. It also discusses growing your fan base, collecting royalties, thriving in today’s technology-driven music environment, how to start your music business and career with $0, plus more.

This book is created for artists, singers, songwriters, managers, producers, record labels, students, music fans, and anyone who wants to learn how to become successful in the music and entertainment business.

Written by Grammy-nominated entertainment industry insider Ousala Aleem, he provides readers with over a decade of knowledge regarding viral marketing, online promotion, and much more. "How to Make it in the Music Business" will give you the keys on how to successfully start marketing your brand online.

Though this New York Times best selling book is more of a memoir to L.A. Reid’s life, it’s packed with a ton of valuable knowledge about the groundbreaking record producer’s path to success and stories charting his rise to fame.

Reid has helped discover and mold some of the biggest pop stars on the planet such as Justin Bieber, TLC, Usher, and Kanye West. He takes the reader behind the scenes of the music industry and gives a detailed description of how and who he knew was going to be the next big thing. "Sing to Me" is a fantastic read for artists who are looking to climb to the top and wondering how they need to go about getting there.


When your song is ready to go, it's time to start promoting it to potential fans! Omari has the best organic promotion services money can buy. With packages for Spotify, Apple Music, Instagram, and YouTube, we will get your music the traffic and attention it deserves! Click below for more information.  


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*Here are some small samples of the playlists in our network. Obviously, we aren't able to share every single list for confidentiality reasons, but these are a handful of examples out of the hundreds of playlists we have in our network.*


Playlists This Song Was Featured In

Contemporary Christian Music (33K Followers)

Louvores - Gospel (62K Followers)


Playlists This Song Was Featured In

Clean Rap & RNB (25K Followers)

Top Hits From New Artists (20K Followers)

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Today's Pop Hits (38K Followers)

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Stagecoach (15K Followers)

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Playlists This Song Was Featured In

Acoustics For Relaxing (48K Followers)

Chill Music (9K Followers)


Playlists This Song Was Featured In

Hard Rock Workout (70K Followers)

Rock Hits (5K Followers)


Playlists This Song Was Featured In

Funky Songs Playlist (190K Followers)

Clean Rap & RNB (10K Followers)


[EDM/Future Bass] Melvin - Luv Again

Playlists This Song Was Featured In

Top Hits From New Artists (20K Followers)

Electro-mania (6K Followers)

Best Workout Playlist (14K Followers)


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SMALL CAMPAIGN EXAMPLES

MEDIUM CAMPAIGN EXAMPLES

[Hip Hop] K-Rich - We Workin  

LARGE CAMPAIGN EXAMPLES

[Hip Hop] Surve - Found My Way  


*Note: Songs may have ordered promotion from other sources as well. Small, medium, and large only denote the amount of promotion that was ordered from our service.  

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KID TRAVIS (R&B, POP)

With an already buzzing YouTube audience of over 400K+ subscribers, Kid Travis wanted his Instagram profile to start gaining some of that same traction.

While you can get some spill over audience from YouTube, Kid Travis knew that Instagram ad campaigns could boost his presence on IG even further!

He discovered that trying to run Instagram ads yourself vs. having us add our years of experience and expertise to them made a huge difference!

His main goal was to achieve new followers who are seriously interested in his journey as an artist.

Kid Travis already had amazing talent but needed to combine his music genius with some marketing expertise to get the best of both worlds.

We were able to bring out the heart of his music through paid ads by editing & optimizing his existing videos and properly researching and structuring his ad campaigns.

The end results: We were able to consistently and predictably gain followers averaging between $0.25-$0.35 per follower (including a bulk of the promotion being done in high cost English speaking countries such as United States, United Kingdom, Australia, & Canada) resulting in around 4,000 new, engaged followers/month on Instagram.

Kid Travis Instagram: https://www.instagram.com/kidtravis/

Kid Travis YouTube: https://www.youtube.com/user/kidtravisofficial


*Note: Previous campaigns are not a guarantee for results in future campaigns. However, we do our best to ensure each client gets the best results possible.  

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