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Written by Ramsey Brown.
Finding music influencers on TikTok, Instagram, and YouTube is easier than ever before. All three of these apps have millions of monthly users, many of which are now extremely talented figures in the music and entertainment industry. We break down our list of the 37 top major and micro-influencers on these popular social media sites.
Loren Gray is known as the reigning "TikTok Queen". She is only 19 years old and already has over 35 million fans on TikTok. The dancer and online celebrity from Pennsylvania is also an actress and musician that has released several singles on her YouTube channel, where she already has found a lot of success.
Conan Gray is one of the music industry's fastest emerging stars. On YouTube, he originally achieved notoriety for his covers and original songs. His reputation was increased by his debut album, "Kid Krow." The smash songs "Maniac" and "Heather" helped the album become a commercial success. In fact, it was the latter that recently went viral on TikTok and boosted Gray's popularity to the next level.
Madison Beer has over 25 million Instagram followers, making her one of the most popular music influencers. She began her career by uploading singing videos to YouTube and in 2013, Justin Bieber reposted one of her videos, bringing her national attention. After spending several years gaining experience and fans worldwide, recently Madison released her debut album "Life Support", which quickly became one of the most-streamed albums of 2021.
Ariel Martin is an 18-year-old actress, vocalist, and social media celebrity with over 30 million followers. Due to her innovative duets and skits, Ariel is one of the most talked-about TikTok creators. Forbes magazine labelled her a top performer in 2017 and Time magazine recently named her one of the most influential people on the internet.
When it comes to music industry influencers, Doja Cat is certainly a major name. The rapper began her career in the early 2010s, but it wasn't until 2019 that she went viral with her sleeper tracks "Mooo!" and "Candy". That year, Doja's name skyrocketed when she released her sophomore studio album "Hot Pink", which includes TikTok sensations "Juicy", “Say So", and "Streets".
Ashnikko is truly a one-of-a-kind artist. She has been creating and releasing music since 2017, but she rose to fame in 2019 after her song "Stupid" went viral on TikTok. For the past two years, she has gained millions of followers and views on all of her social media platforms, especially TikTok and Instagram.
Mxmtoon is an artist that gained popularity from both Instagram and YouTube, where she would post videos of herself singing and playing the ukulele. She started releasing her own music in 2017 and recently, she dropped her debut album titled "The Masquerade".
Dixie D'Amelio is one-half of the D'Amelio sisters that have taken over the world with their charisma and dances on TikTok. Unlike her younger sister, Dixie has recently started pursuing a career in the music industry. Even though she is new to the music world, it didn't take her long to make big waves in the industry.
Duncan Laurence is best recognized in Europe as the 2019 winner of the prestigious Eurovision Song Contest. Because of TikTok, his winning song, "Arcade," has been streamed over 2 billion times and has become a huge hit in North America.
Tate McRae is one of the top music influencers on Instagram, YouTube, and TikTok that first gained popularity with her covers and original music videos. After she released her single "you broke me first", she became a worldwide superstar that now has accumulated billions of streams and millions of followers.
Brooke Butler is another up-and-coming singer who rose to prominence because of musical.ly. Brooke and other musical.ly artists starred in the hit YouTube series "Chicken Girls" in 2017. Butler's musical skills were discovered by fans thanks to the show. She even recently released her debut EP, titled "Thailand Hotel."
Scotty Sire is a digital creator and recording artist that has accumulated over 7 million followers across his platforms. He first broke through in TikTok, where he has a little over 3 million followers. Since the beginning of his career, Scotty has published two commercially acclaimed studio albums, "Ruin Your Party" and "What's Going On".
JoJo Siwa began writing and releasing her own music shortly after appearing in Dance Moms, starting with the singles "Boomerang" and "Kid in a Candy Store". Recently, she was listed in Time magazine's annual list of the 100 most important people in the world, thanks to her massive following on TikTok, YouTube, and Instagram.
Fletcher is a singer and composer who's been making waves on TikTok and Instagram, where she has gained over one million followers combined with her catchy pop songs. Following the success of her smash track "Undrunk", Fletcher released two EPs: "You Ruined New York City For Me" and "The S(ex) Tapes", both of which have gained her worldwide acclaim.
Nezza is another one of the music industry influencers that has quickly made a name for herself thanks to her talents and social media. The California-born singer started off as a YouTuber who posted covers and dance videos plus lifestyle content. After she gained some momentum and recognition with her covers, the artist began releasing singles in 2018.
Olivia Rodrigo is one of the trendiest names in pop music right now. She rose to international fame after the release of her single "driver's license" in early 2021, which was a worldwide success and accolades. Her online presence on TikTok, Instagram, and other social media platforms has been important in her career success.
Another teen pop sensation with more than 40 million followers on her social media accounts in TikTok and Instagram is Sabrina Carpenter. The well-known singer, songwriter, and actress started her career just a decade ago and has already starred in a wide variety of films and television projects.
Lele Pons is an Venezuelan-American actress, singer, and internet celebrity that came to prominence on Vine just before the platform shut down in 2016. Since then, she has branched out and has created her own comedy sketches on YouTube. Concurrently with acting in film, television and music videos, Pons has also released her own music.
Jacob Sartorius is another social media personality that started his career on musical.ly. He is a viral sensation that has multiple well-performing music videos on YouTube. Among some of his best songs are "Sweatshirt" and "Hit or Miss", both of which have gathered more than 50 million views.
Danna Paola is an actress and singer that is best known to the audience for her impressive role on the Netflix series Elite. Besides playing a leading role in the hit television show, she has also embarked on a music career. As of now, she has more than 30 million followers on her social media accounts.
Just like Danna Paola, Aron Piper is also a star in the popular television show Elite. Known for his charming looks, acting, and most recently music, Aron has millions of followers on his TikTok and Instagram accounts, in which he posts lifestyle and music content.
Tini is the nickname of the Argentinian actress and singer-songwriter Martina Stoessel. She has a large following online and is considered one of the leading music industry influencers not just in Argentina but all over the world.
Bae Suzy's account on TikTok is one of the most followed in South Korea. She is an actress that has starred in many television series. She made her film debut in the 2012 movie Architecture 101, after which she gained a cult following. Thanks to her charisma and many talents, Bae is now dubbed "The Nation's First Love" in South Korea.
Park Jin-young is a singer and songwriter that has been one of South Korea's biggest stars. His debut album titled "Blue City" was released in 1994 and since then has managed some of the most popular K-pop artists such as Rain, Wonder Girls, Twice, and 2PM to name a few.
Maggie Lindemann is one of the top music influencers on Instagram and TikTok. She gained popularity in 2016 thanks to her breakout single "Pretty Girl" that entered charts in the United Kingdom, the Netherlands, Sweden, and Ireland among other countries. Most recently, Maggie released her first studio project and EP, "Paranoia".
Another star in the music industry that has been making waves is Melanie Martinez. She first rose to fame after her appearance on The Voice. Following that, Melanie released her debut studio album, "Cry Baby" which had commercial and critical success and was certified both platinum and gold.
Camilo is a Colombian singer that has gained popularity all over the world with his singles "Favorito", "Tutu" (with Shakira and Pedro Capo) and "Desconocidos" (with Mau y Ricky). As of right now, Camilo has more than 21 million on both his Instagram and TikTok accounts.
Cazzu is the stage name of Julieta Cazzuchelli. She's a composer, singer, and rapper from Argentina. Thanks to her catchy singles "Loma", "Today", "Chapiadora", and "Pa Mi", Cazzu quickly became an online sensation. Her songs have been used on both TikTok and Instagram by millions of users from around the world.
TikTok is still a bit of a wild-west when it comes to music promotion. It has high volatility and high reward, but if you hit the sweet spot it’s game on!
Michele Morrone is known all over the world and has been labeled as one of the sexiest men alive. He recently blew up from his acclaimed role in the romance drama, 365 Days. In addition to acting and modelling, the Italian heart-throb is also a singer with a very large following on all of his social media accounts.
Just like Doja Cat, Lizzo is one of the quickest rising stars in the music industry whose name blew up thanks to TikTok and other social media apps. She has been performing for just a decade and has already won herself a long list of awards and nominations including three Grammy Awards and two Soul Train Music Awards.
Finneas is the older brother to music sensation Billie Eilish. He has written and created music for many artists, including his younger sister. Thanks to his passion for music and incredible talents, Finneas (who is also a very popular singer with a few studio projects of his own) has already achieved a lot in the music industry.
Another TikTok sensation that can also be considered one of the major music industry influencers is Jordan Fisher. He has more than 10 million followers online, and, besides starring in numerous film and television projects, he has created and released multiple songs and albums.
Pocah is the stage name of Viviane Pereira. She's a singer-songwriter from Brazil and is a true TikTok superstar. As of now, her gorgeous looks, sassy personality, and exciting dances have helped her gather over 5 million followers online.
Malu is the stage name of Maria Trevejo. She's a Cuban-born singer and songwriter that became famous for her videos in musical.ly. She broke through in September 2017 after the release of her single "Luna Llena", which has accumulated more than 100 million views.
Dubbed as one of the hottest stars in Jamaica is Shenseea, who has been one of the most impressive music micro influencers. After a short hiatus to have her son, the skilled singer recently made a comeback with her song "Rebel", which is in collaboration with Zum.
Another one of the music micro influencers on both TikTok and Instagram is Darya Zoteyeva, who is best known for her stage name Instasamka. The hip hop/rap sensation recently began creating and releasing her own music and her songs have immediately blown up online.
Whether you agree with it or not, social media has become a huge part of the world we live in today and the influencers mentioned in this list have undoubtedly cracked the code to social media success.
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