As featured on Indie-music.com, Think Like A Label, I Am Entertainment Magazine, Antimusic.com, and recommended by countless music publications, "Your Band Is A Virus! Expanded Edition" is the bigger and better version of the best selling book "Your Band Is A Virus - Behind-the-Scenes & Viral Marketing for the Independent Musician". At double the size of it's predecessor, it is the ultimate music marketing guide for serious independent musicians and bands.
Independent musicians in 2012 find themselves more confused than ever before. "Your Band Is A Virus - Expanded Edition" presents a complete paradigm shift in both the way artists promote and why they do it.
Advocating breaking the rules, bringing truly original expressions to the world, encouraging controversy, timing a release for optimum impact, promoting to music publications with his behind-the-scenes method, taking advantage of the user-generated revolution with a freelancers army, properly marketing music videos, embracing the free music model, and thinking outside the box, "Your Band Is A Virus" presents an actionable and inspired approach to music marketing coming from James Moore, founder of Independent Music Promotions. James's words have been shared by the likes of CDBaby, Reverbnation, the Lefsetz Letter, the Indie Bible, Indie-Music.com, the DIY Daily and Buzzsonic.com.
"The intention of the book is to completely wipe out many of the misconceptions musicians have when it comes to music marketing. I'm a music promoter. This book wasn't written by an entertainment lawyer or a label CEO. I'm DIY and I write about what has worked for me, and many of the ideas I'm happy to say just don't get talked about anywhere else. It's all straight talk and actionable advice. Musicians have the most trouble and confusion about generating press, so that's what I focus on. There's a lot of misinformation out there, so I hope this book inspires and brings clarity to artists" says Moore.
This special expanded edition also includes an industry insiders interview series featuring legendary producer Stuart Epps (Led Zeppelin, Elton John), HIP Video Promo CEO Andy Gesner (HIP has worked with Johnny Cash, Bon Iver, Pearl Jam, Of Montreal), Justin Wayne of the Justin Wayne show, Katie O'Halloran of Ithinkiloveit.com and Crystal Lee of Vandala Concepts Magazine.