Written by Omari MC
I'm sure you've asked yourself before, "How can I get more likes on my Facebook page?"
As humans, we like to see numbers climbing. Almost like a contest of sorts. More likes means more people know about you and support what you're doing.
However, Facebook (and Twitter for that matter) has diminished organic reach for posts. Say you have 2,000 likes on your Facebook page. The total reach of any post you make is going to be about 10% of your audience organically.
If you want the rest of your audience to see what you've posted, you're going to have to pay Facebook to reach them.
This is good business strategy for Facebook, but not as kind to the page admin (musician in our case).