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YOUR MUSIC BUSINESS PLAN ISN'T READY FOR THE FUTURE

Your Music Business Plan Isn't Ready For The Future

Written by Omari MC

In today’s world, the music business now has more to do with the business aspect than the music itself. That's the reason why big record labels dependably set up a strong MUSIC BUSINESS PLAN for every project. With thousands of dollars at stake, they cannot bear the cost of failure. Furthermore, the same also goes for unsigned musicians.

If you've been reading the blog, you know I plan for stay independent. There's nothing wrong with pursuing a label, but it's just not for me.

A good music business plan for your success ought to additionally help you make a sizable fan base, an enormous point to support you when trying to get your band signed. The accompanying music business plan step lists all the contemplations you ought to make, from initiation to delivery, with a specific end goal to promote your band. An expression of alert (intended as encouragement, actually): don't let the "scholarly" presentation of these steps make you back off this reading!

THINK BEFORE YOUR COMPETITORS DO

Know all the concepts of the product you want to deliver: your music, the characters that make up your band, the strengths, the looks, weakness and so on (don't try to write off anything this time, it’s called brainstorming).

Think about WHY you send people to a SoundCloud or Bandcamp page to listen to your music.

What's the end goal?

Your END goal is to make a living with music (I assume). If you're sending people to a particular site, think about how you'll get them to come back?

Is a follow on SoundCloud enough to remind them of your music?

NOPE.

You need to keep their attention longer than the other guys.

CREEP ON YOUR AUDIENCE

Analyze a detailed profile of your likely audiences: their sex, age, values, economic power, behavior, etc.  You have to know where they're hanging out before they even know it.

Imagine if you had been an early bird on SoundCloud or SoundClick and had gained a following earlier than all the other musicians fighting for attention now.

Knowing your audiences next move is not only beneficial to you, but essential.

WHAT YOUR AUDIENCE REALLY WANTS

This isn't going into lyrical content per se, but more so into marketing strategies.

Does your audience want tickets to shows?

Do they want free booze at the shows?

Will giving them free booze get them to come to shows?

Obviously, I don't know the deal you can work out with every venue, but start to think about what they REALLY want.

I've come to find when you help people with what they want, they're much more likely to help you with want you want (even if you don't push your objectives on them)

With all the knowledge assembled from the previous thing, you should know the answer to the question, "What does this audience want or need?" And you can now tailor your music thought from the item above to fit the wants and needs of your likely audience.

THE NEW WAY OF GETTING PAID

STOP FIGHTING STREAMING!

It's going to happen. Even the big dogs are biting the bullet and accepting that streaming has massive potential to make artists much more revenue than they'd lose from people not buying albums.

Spotify has 15 million active paid subscribers (myself included). That number is going to continue to grow for new services (like Tidal) as well.

3 Ways Spotify Can Increase Your Revenue You Never Thought Of

You realize what you've got, you comprehend what they need, and you also know where you are. Without hyping your unsigned status but being objectively mindful of it, build your pricing strategy. To be aware of what other unsigned bands charge would enable you to modify your target income reasonably.

You spend a good deal of money and/or time recording (if you've done it the professional way in any matter).

GETTING NOTICED WITHOUT BEING SHALLOW

Figure out whether you would be marketing or promoting your music product all alone with no one else (through the online or offline channels) or by method of an independent label. Creating a website for your band and utilizing social networking (Twitter, Facebook, and so forth) provide unlimited possibilities outcomes to your efforts!

However…

Everyone already knows they need to set up a Twitter and Facebook page. What they don't know is how to use it effectively to actually make them a significant income with their music.

Your Facebook Music Page Needs To Change... Now!

BUILDING UP THE MUSIC MARKETING STRATEGY

Get the most out of your webpage or website: Analyze the ones from various bands to identify features you might want to have on your webpage or website; apply proven strategies to get as much traffic as possible to your website, either from offline efforts or from the web itself; make your website interactive by setting up competitions, polls, encouraging discussion.

Gather the information from the individuals who visit your website (you NEED to have an email list) so you can utilize it for future promotions you concoct.

Start your email list today with $30 off at MailChimp (3 months free if you go through my affiliate link):

http://eepurl.com/7T9PX

THINK LIKE THE MEDIA, NOT FOR THE MEDIA

Your music isn't getting featured on blogs because you're thinking like an artist and not like an executive.

I have a bunch of music submissions everyday for the blog, and NOT ONE person has even bothered to submit like I described in detail here.

How Not To Network With Music Executives, Bloggers, & Musicians

It's pretty simple to get featured on a blog actually. Once you know psychology, you can get things done that 99% of artists will only dream of.

7 QUICK MUSIC MARKETING TIPS

Marketing is the activities and methods of arranging, communicating and also executing a product, with a value, the promotion and the placement of a product to an end user.

Your music is your product which you’re supplying to the end client i.e. the music fan.

Between the fan and you is a huge space on how to bridge the gap. You may believe that when you simply get a record deal with a label, your prayers have been answered and the instant bridge is built across the gap.

WRONG!

As an aspiring unsigned singer, musician in a band, or a songwriter, you can't do just a couple of things to promote yourself and expect success in your music profession. Online and offline music promotion and marketing introduction is a progressing process in this DIY age. Here are the tips to find a way to stand above the crowd, in which your talent alone is not enough.

  1. Conquer YOUR city first. Too many musicians take a bigger bite than they can chew. Make a plan with some ideas and set your goals regarding what you have to achieve weekly, monthly and yearly. Get started small, and make it progressive.
  2. Image is everything. Image is the total package – band/artist name, performance, look, style and merchandise, to how that brand is marketed. A stage name could be a descriptive statement of the image your band or your project. Too many 'Lil's' and 'Young's' out today (Lil Durk, Lil Wayne, blah, blah, blah) STOP mimicking the names. You can mimic some of the marketing strategies, but leave the names alone.
  3. Informal exchange (word of mouth) has dependably been the best promotion. Tell individuals what you do. Get the individuals talking. Make your buzz by sufficiently providing information to get individuals intrigued, but add your own spin to it. Everybody and their mama wants to do music now, so people are going to be turned off if you approach it like everyone else does.
  4. Be inventive in promotion efforts! The net has made it conceivable to hear a lot of music, from a lot of artists. You are presently a small fish in a big pond, you will need to figure out a way to stand out, above and shine in the darkness. Think beyond the box on every promotion tip. (Normally I give tips for thinking outside the box, so you can read through more articles on the blog if you can't think of any)
  5. Learn the web basics in order to use the advantages of the internet, further bolstering your good fortune. The net thrives on quality content, link, keywords and consistency. I've heard one too many musicians say they don't want to learn how to build a website or promote themselves. To them I say, "Have fun failing." If you want success (the type where you don't have to get approval from a label before you make an album), then you're going to have to pick up some other skills.
  6. I don't have a CD player anymore. There's one in my car, but I can't for the life of me think why I would play it. I still have people ask me how they can get more people to buy their mixtape on the street.  I tell them they can make more by NOT selling it on the street. I don't think people realize how huge the internet is now (not to mention how much it will grow within the next 10 years) Don't get caught behind.
  7. I'm not saying ditch every old school method of promotion (flyers, print, magazines). I am saying don't spend nearly as much time on them as you think. Always be one or two steps ahead of everyone else.

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