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Email Marketing Vs Social Media: Why Most Musicians Are Losing Money

*This article may contain links to affiliate products & services. We have reviewed these services to try and ensure the highest quality recommendations*

Written by Jaron Lewis

When it comes to running a successful business, what do you believe is the most important aspect? Let me answer that for you. Marketing is the most important aspect of running a successful business. In this day and age social media marketing has been the go-to way in advertisement. By using platforms such as Facebook and Twitter, you can potentially reach hundreds to millions of people with one post, depending on the popularity of your business.

You may have people following you on these platforms, and they have the ability to quickly share whatever you post. However, when it comes to the world of musicians, social media is not the better way to go.

Boosting Posts

Social Media offers the option to “boost” your post: essentially, you pay for people to see your post at the top of their feeds, allowing your post to reach more people. So if you are looking to market your business, especially for musicians, paying to boost your post is your best bet. Unfortunately, this is why certain businesses, mainly musicians, are losing money. For this reason, email marketing for musicians is the better bet.

Email Marketing Basics

Emailing marketing, in the age of social media, has more pros to it than one might think. When you build an email fanbase, you instantly have the ability to market your band for free. Sending out consistent band newsletters will ensure free marketing, especially when you have incentives such as free downloads, early previews of music, etc. and encourage your current email followers to share posts.

Just because email is the best way to market your band, and the least expensive, does not mean it should be the only method of marketing. Here is a great way to ensure increased exposure without having to boost your post:

  • Make the body of each email sent clickable.
  • When the subscriber opens the email, give them the opportunity to finish reading your post on your website by offering a free download on your website at the end of the post.
  • To increase exposure through social media, without having to lose money, encourage your email subscribers to follow them on social media, by offering the incentive of the subscriber being followed back by the band.
  • To the best of the musicians ability, try to “like” each post shared. This will allow your subscribers to feel a sense of closeness with the musician.
  •  Offer new subscribers the chance to download any free content you’ve offered your previous subscribers.
  •  These free downloads can be previews of upcoming songs, pictures of band rehearsals, etc.
  • Another incentive for obtaining new subscribers is activate a hashtag to be used during certain times, such as before a CD release or concert. Have subscribers use these hashtags to speak about the music. Every subscriber that uses the hashtag will be automatically entered into a drawing to win either a free CD or VIP tickets to the next concert.

Wrapping Up 

By using email marketing to boost exposure for your band, you will be saving the money that would be needed to boost through social media. Instead, offering incentives for your email subscribers to boost your band is free social media marketing. This is the best way for musicians to market without losing money.

When your song is ready to go, it's time to start promoting it to potential fans! Omari has the best organic promotion services money can buy. With packages for Spotify, TikTok, Instagram, and YouTube, we will get your music the traffic and attention it deserves! Click below for more information.  


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How This INDIE Artist Got Over 67,598,275 Streams On ONE Song

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*Here are some small samples of the playlists in our network. Obviously, we aren't able to share every single list for confidentiality reasons, but these are a handful of examples out of the hundreds of playlists we have in our network.*

Playlists This Song Was Featured In

Contemporary Christian Music (33K Followers)

Louvores - Gospel (62K Followers)

Playlists This Song Was Featured In

Clean Rap & RNB (25K Followers)

Top Hits From New Artists (20K Followers)

Chill Music (38K Followers)

Playlists This Song Was Featured In

Today's Pop Hits (38K Followers)

Gaming Playlist & Workout Radio (23K Followers)

Playlists This Song Was Featured In

Forest Gump Soundtrack (50K Followers)

Stagecoach (15K Followers)

Best of Country Hits (2K Followers)

Playlists This Song Was Featured In

Acoustics For Relaxing (48K Followers)

Chill Music (9K Followers)

Playlists This Song Was Featured In

Hard Rock Workout (70K Followers)

Rock Hits (5K Followers)

Playlists This Song Was Featured In

Funky Songs Playlist (190K Followers)

Clean Rap & RNB (10K Followers)

[EDM/Future Bass] Melvin - Luv Again

Playlists This Song Was Featured In

Top Hits From New Artists (20K Followers)

Electro-mania (6K Followers)

Best Workout Playlist (14K Followers)




[Hip Hop] K-Rich - We Workin  


[Hip Hop] Surve - Found My Way  

*Note: Songs may have ordered promotion from other sources as well. Small, medium, and large only denote the amount of promotion that was ordered from our service.  



With an already buzzing YouTube audience of over 400K+ subscribers, Kid Travis wanted his Instagram profile to start gaining some of that same traction.

While you can get some spill over audience from YouTube, Kid Travis knew that Instagram ad campaigns could boost his presence on IG even further!

He discovered that trying to run Instagram ads yourself vs. having us add our years of experience and expertise to them made a huge difference!

His main goal was to achieve new followers who are seriously interested in his journey as an artist.

Kid Travis already had amazing talent but needed to combine his music genius with some marketing expertise to get the best of both worlds.

We were able to bring out the heart of his music through paid ads by editing & optimizing his existing videos and properly researching and structuring his ad campaigns.

The end results: We were able to consistently and predictably gain followers averaging between $0.25-$0.35 per follower (including a bulk of the promotion being done in high cost English speaking countries such as United States, United Kingdom, Australia, & Canada) resulting in around 4,000 new, engaged followers/month on Instagram.

Kid Travis Instagram:

Kid Travis YouTube:

*Note: Previous campaigns are not a guarantee for results in future campaigns. However, we do our best to ensure each client gets the best results possible.