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Written by Ramsey Brown.
As the music industry moves more and more into the digital space, computer AI technology begins to play a bigger part in artist discovery. Streaming systems are built to promote major artists and mainstream sounds, causing less-known indie musicians to be completely overlooked.
It’s no secret that music streaming and distribution companies favor big-name artists on big-name labels to benefit their own pockets. This broken system has been long over due for a change but has yet to be successfully challenged — that is, until FWAYGO Music came along.
FWAYGO is a recently launched mobile music discovery and streaming platform where TikTok style viral loops meet Spotify’s music streaming capabilities. The app was created by social media entrepreneur, musician, and Fwaygo CEO, Jeremy Greene alongside partners John Lagerling (Mercari CEO) and Janelle Greene (Fwaygo COO).
The masterminds behind FWAYGO wanted to create a platform that democratizes the music industry and gives independent artists the ability to increase their exposure and future earnings. Thus, the world's first social music app dedicated to independent artists was born.
The platform "built by music artists and powered by fans" provides a first of its kind music discovery experience for both artists and listeners. Through a innovative business model, it enables undiscovered artists to increase their exposure while avoiding the exploitative music ownership, royalty and streaming revenue policies of traditional labels and streaming services.
The app seeks to revolutionize how people interact with music in the digital age. With endless personalized feeds and a huge library of music sourced from the most talented independent artists in the world, FWAYGO truly delivers the ultimate music discovery experience.
Launching in beta in 2021, the app has already attracted tens of thousands of enthusiastic music lovers and music creators. Among FWAYGO’s many supporters is renowned Grammy-award winning rapper, Young Thug — who uses the platform to find new music and seek out artists to personally collaborate with.
" I have never came across such so many great artists on one single platform. FWAYGO is the future of music discovery and distribution. FWAYGO is P. " -Young Thug
Using the FWAYGO app, artists can easily upload their tracks straight from their mobile devices, including artwork, social tags, and a 15 second burst — allowing users to quickly discover the best parts of the songs.
Once the record has been uploaded, FWAYGO uses its AI powered state-of-the-art recommendation algorithm to match fans with music they will love. This technology also gives artists a better opportunity to go viral through the app’s ‘Discover’ feed.
With FWAYGO's new partnership with TuneCore, artists will also have the opportunity to send their music to over 150+ digital stores and streaming platforms. By using TuneCore's industry leading automated distribution services via completely mobile phone, the entire experience is made simple and seamless for musicians.
Uploading music on FWAYGO is fast and intuitive. Artists can sit back and watch their songs go viral in minutes, while users can quickly discover amazing new artists through the endless music feed formulated to their personal music taste buds.
The app’s overall straightforwardness and easy-to-use interface is what has helped fuel it’s rapid growth within such a short period of time. This along with their focus on the two areas of most importance for independent artists — opportunity for music discovery and a fast easy music upload experience.
FWAYGO is equipped with many great features that allow it to deliver the ultimate music discovery and streaming experience to its users. Let’s take a look at some of these key attributes and how they play a prominent role in app’s success…
The Burst Mode feature lets artists choose a 15-second clip of the most compelling portion of their song to be played directly on user’s music feeds. Unlike traditional streaming sites that play tracks from the beginning, Burst Mode emphasizes the catchiest part of the song first.
This feature ultimately leads to better fan engagement and retention. Thus, increasing the chances of an artist becoming discovered and going viral.
This feature is among one of my favorites, giving me Myspace 'Top Friends' Nostalgia. FWAYGO Top 8 is similar to that of Myspace but instead of listing your favorite 8 friends on your page, you list your favorite 8 tracks on the platform.
On your account profile, users can drag and drop 8 of their favorite songs to be featured in the ‘Top 8’ section on their page. This is a great way to display your musical taste to other users and to show off what songs you are currently vibin' with the most.
Streaming sites are notorious for their overwhelming and confusing music upload processes. Most have no direct upload option and require a DSP in order to get your music on the platform, which can then be expensive and time consuming.
However, this isn’t the case for FWAYGO. They make it extremely easy for artists to upload their music straight to the app directly from their mobile device. All you have to do is open the FWAYGO app, click ‘Upload Track’, select the music file and cover art from your phone, and within a matter of seconds your record is on the platform and ready to be heard by thousands of users.
One of the many great features of FWAYGO is that they truly aim to shine light on upcoming independent musicians. One of the ways they do this is through their featured playlists, ‘Artists To Watch’ and ‘Top 40’.
FWAYGO curates these playlists based on which artists are gaining the quickest steam and what songs fans are listening to the most. In reward, they are included on these various featured playlists and also often given a shout-out on the platform’s Instagram and Twitter page.
Everyone knows that social media plays an important role in the success of an independent artist. So, FWAYGO recently added a feature that allows artists to include all of their different social media links directly on their FWAYGO home page.
Once you click on an artist’s FWAYGO profile, users will see buttons with links to the artists’ Spotify, iTunes, SoundCloud, TikTok, Instagram, Twitter, and more. Typical streaming sites would never promote other streaming platforms on their own platform, but FWAYGO wants to actually advance their artists, not just advance themselves.
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© 2023 Omari MC, LLC. All Rights Reserved.
© 2023 Omari MC, LLC. All Rights Reserved.