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How Independent Artists Find The Perfect Music Promoter, Company, Or Agent

*This article may contain links to affiliate products & services. We have reviewed these services to try and ensure the highest quality recommendations*

Written by Cameron Mayo

There is only so much that one person can do. In the intensely competitive world of music, an independent artist needs all the help he or she can get. People often mistake the amount of teamwork that goes into music making and marketing. Almost every musician has a manager, a booking agent, and a dedicated PR person to manage music promotion for them.

Do Research

The internet has made it easier today for independent artists to go through lists of booking agents, find a music promoter and search for international music festivals to showcase their talent.

However, with so many options available today, you need to choose wisely and bring the right people on board in order to be successful. Do your research to find promoters and booking agents that are highly reputable in the music business.

Talking To The Big Guys

If you are searching for a list of UK music promoters, some popular names that come up are Harvey Goldsmith, Stuart Galbraith, and Tony Moore. But how do you get in touch with these promoters?

First, you have to build a strong online presence, and connect to as many people as possible. The larger your network grows, the more opportunities you have of someone introducing you to the right person.

Even with smaller promoters and agents, it is important to have a following because they look good when their musicians are successful. Before approaching a company about representation, be sure you have done some footwork yourself to build the biggest fanbase you can

What To Do First

Register at websites where booking agents are looking for musicians and independent artists. They will help you reach out to a wider audience by finding music promoters for you.

Booking agents for independent artists scout the market, and share your portfolio with potential businesses through email or in personal meetings.

Your music promoter will work with the agents, clubs or concert venues to arrange a performance for you. The promoter also publicizes the concert or the show to the mass audience through newspapers, radio and social media.

Your agent will take care of the logistics, accommodation, technical set up, and back stage line ups.

Perform, Perform, Perform

Playing live is an important element for independent artist because the more you are seen on stage, the larger your fan base will become. Your agent will try to get you as many gigs possible in a variety of music venues. This will give you the visibility that you need in the start of your career.

Playing good concerts, gigs and festivals is a skill. Only by performing will you develop a unique stage presence and build your confidence. As you go, showcase new, unreleased songs in live performance to gauge your audience’s reaction and figure out what your fans like. 

They Do Business, You Make Music

Your agent will take care of the negotiations, deals and contract sign-ups, and leave you to focus on your music. The agents normally work on a commission basis, but some accept a flat rate too.

Discuss all the financial matters with your agent at the on-set of your relationship, so you do not find any problems in the mid-way.

A good agent will find the best shows for you, get you the best deals, and try to line you up in the beginning of the performance, so you can get noticed more quickly.

Learn more about the music industry and how it works in Omari's ebook: "Unconventional 6-Figure Music Business Ebook."

When your song is ready to go, it's time to start promoting it to potential fans! Omari has the best organic promotion services money can buy. With packages for Spotify, TikTok, Instagram, and YouTube, we will get your music the traffic and attention it deserves! Click below for more information.  


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How This INDIE Artist Got Over 67,598,275 Streams On ONE Song

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*Here are some small samples of the playlists in our network. Obviously, we aren't able to share every single list for confidentiality reasons, but these are a handful of examples out of the hundreds of playlists we have in our network.*

Playlists This Song Was Featured In

Contemporary Christian Music (33K Followers)

Louvores - Gospel (62K Followers)

Playlists This Song Was Featured In

Clean Rap & RNB (25K Followers)

Top Hits From New Artists (20K Followers)

Chill Music (38K Followers)

Playlists This Song Was Featured In

Today's Pop Hits (38K Followers)

Gaming Playlist & Workout Radio (23K Followers)

Playlists This Song Was Featured In

Forest Gump Soundtrack (50K Followers)

Stagecoach (15K Followers)

Best of Country Hits (2K Followers)

Playlists This Song Was Featured In

Acoustics For Relaxing (48K Followers)

Chill Music (9K Followers)

Playlists This Song Was Featured In

Hard Rock Workout (70K Followers)

Rock Hits (5K Followers)

Playlists This Song Was Featured In

Funky Songs Playlist (190K Followers)

Clean Rap & RNB (10K Followers)

[EDM/Future Bass] Melvin - Luv Again

Playlists This Song Was Featured In

Top Hits From New Artists (20K Followers)

Electro-mania (6K Followers)

Best Workout Playlist (14K Followers)




[Hip Hop] K-Rich - We Workin  


[Hip Hop] Surve - Found My Way  

*Note: Songs may have ordered promotion from other sources as well. Small, medium, and large only denote the amount of promotion that was ordered from our service.  



With an already buzzing YouTube audience of over 400K+ subscribers, Kid Travis wanted his Instagram profile to start gaining some of that same traction.

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He discovered that trying to run Instagram ads yourself vs. having us add our years of experience and expertise to them made a huge difference!

His main goal was to achieve new followers who are seriously interested in his journey as an artist.

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We were able to bring out the heart of his music through paid ads by editing & optimizing his existing videos and properly researching and structuring his ad campaigns.

The end results: We were able to consistently and predictably gain followers averaging between $0.25-$0.35 per follower (including a bulk of the promotion being done in high cost English speaking countries such as United States, United Kingdom, Australia, & Canada) resulting in around 4,000 new, engaged followers/month on Instagram.

Kid Travis Instagram:

Kid Travis YouTube:

*Note: Previous campaigns are not a guarantee for results in future campaigns. However, we do our best to ensure each client gets the best results possible.