How Independent Artists Find The Perfect Music Promoter, Company, Or Agent

How To Make Money As An Independent Artist In The Music Industry Today

Written by Cameron Mayo

There is only so much that one person can do. In the intensely competitive world of music, an independent artist needs all the help he or she can get. People often mistake the amount of teamwork that goes into music making and marketing. Almost every musician has a manager, a booking agent, and a dedicated PR person to manage music promotion for them.

DO RESEARCH

The internet has made it easier today for independent artists to go through lists of booking agents, find a music promoter and search for international music festivals to showcase their talent.

However, with so many options available today, you need to choose wisely and bring the right people on board in order to be successful. Do your research to find promoters and booking agents that are highly reputable in the music business.

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TALKING TO THE BIG GUYS

If you are searching for a list of UK music promoters, some popular names that come up are Harvey Goldsmith, Stuart Galbraith, and Tony Moore. But how do you get in touch with these promoters?

First, you have to build a strong online presence, and connect to as many people as possible. The larger your network grows, the more opportunities you have of someone introducing you to the right person.

Even with smaller promoters and agents, it is important to have a following because they look good when their musicians are successful. Before approaching a company about representation, be sure you have done some footwork yourself to build the biggest fanbase you can

HOW TO GET A MANAGER
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WHAT TO DO FIRST

Register at websites where booking agents are looking for musicians and independent artists. They will help you reach out to a wider audience by finding music promoters for you.

Booking agents for independent artists scout the market, and share your portfolio with potential businesses through email or in personal meetings.

Your music promoter will work with the agents, clubs or concert venues to arrange a performance for you. The promoter also publicizes the concert or the show to the mass audience through newspapers, radio and social media.

Your agent will take care of the logistics, accommodation, technical set up, and back stage line ups.

INCREASE YOUR FANBASE WITH OMARI
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PERFORM, PERFORM, PERFORM

Playing live is an important element for independent artist because the more you are seen on stage, the larger your fan base will become. Your agent will try to get you as many gigs possible in a variety of music venues. This will give you the visibility that you need in the start of your career.

Playing good concerts, gigs and festivals is a skill. Only by performing will you develop a unique stage presence and build your confidence. As you go, showcase new, unreleased songs in live performance to gauge your audience’s reaction and figure out what your fans like. 

HOW TO BOOK GIGS
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THEY DO BUSINESS, YOU MAKE MUSIC

Your agent will take care of the negotiations, deals and contract sign-ups, and leave you to focus on your music. The agents normally work on a commission basis, but some accept a flat rate too.

Discuss all the financial matters with your agent at the on-set of your relationship, so you do not find any problems in the mid-way.

A good agent will find the best shows for you, get you the best deals, and try to line you up in the beginning of the performance, so you can get noticed more quickly.

Learn more about the music industry and how it works in Omari's ebook: "Unconventional 6-Figure Music Business Ebook."

UNCONVENTIONAL 6-FIGURE MUSIC BUSINESS EBOOK
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