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How Musicians Use Instagram Stories To Engage Their Fans

*This article may contain links to affiliate products & services. We have reviewed these services to try and ensure the highest quality recommendations*

Written by Jaron Lewis

In the 21st century, musicians have gone to promote their brand across the country and the world with social media platforms such as TwitterYouTube, and Facebook. Today, these platforms have evolved to create a more intimate setting with musicians and their followers. One of the more popular social media apps is Instagram, and within Instagram is Instagram Stories, which debuted in August of 2016. . Big name artists have gone to Instagram Stories to engage their fans in creative ways and reveal special events.

Tease The Audience

For LemonadeBeyoncé posted a picture of lemons as a hint of her album, sending her massive fan base into a frenzy, as they knew an album was upcoming after releasing her first single, “Formation.”

Pictures, music samples, and other hints can seduce the audience into what are they saying so they can stay tuned. Music can be added to Instagram Stories, so mixing a sample with a picture for a quick 15-second preview gets the fan base immediately interested and has their attention. And, since it lasts only 24 hours, it would force followers to quickly jump on the announcement that something big has been posted.


Recording a new song in the studio might is an inside look of the process of making that next single. To fans, they are quite curious how the creative process works in writing the music and lyrics, followed by recording music and vocals. It is a fascinating inside look. It’s also important for artists to give a glimpse at the real person.

This goes with the home, favorite coffee shop, and backstage before a live gig that night. Artists introduce fans to people who are part of the journey to show that the artist or band is a whole lot bigger to set up. Instagram Stories tells a story within a small peek of their lives.

Reply Back

Like Twitter and Facebook, artists can reply back to comments. Not all of them (because there are hundreds and thousands being sent), but to a few select comments to show their appreciation and to engage with them. It gives a reason for people to come back, thinking their favorite artist could message them next and that they truly care about other people. With the creativity that is in Stories, artists can talk to their fans in special ways, breaking the fourth wall in speaking directly as fans and posted online. A lot of people sometimes come off as self-interested, so personal engagement is helpful.

Music legends of the 60’s, 70’s, 80’s, and 90’s didn’t have this advantage to reach out to fans like that. Today, everyone have the tools on their phone to reach out to others. We measure popularity based on how many followers and likes one has on their pages. With Instagram Stories, it gives a sneak peek to what is going on and it feels exclusive because it lasts only for a brief period. It is a creative way to spread word-of-mouth and bring in new fans to check in and see what else big is taking place. 

When your song is ready to go, it's time to start promoting it to potential fans! Omari has the best organic promotion services money can buy. With packages for Spotify, TikTok, Instagram, and YouTube, we will get your music the traffic and attention it deserves! Click below for more information.  


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How This INDIE Artist Got Over 67,598,275 Streams On ONE Song

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*Here are some small samples of the playlists in our network. Obviously, we aren't able to share every single list for confidentiality reasons, but these are a handful of examples out of the hundreds of playlists we have in our network.*

Playlists This Song Was Featured In

Contemporary Christian Music (33K Followers)

Louvores - Gospel (62K Followers)

Playlists This Song Was Featured In

Clean Rap & RNB (25K Followers)

Top Hits From New Artists (20K Followers)

Chill Music (38K Followers)

Playlists This Song Was Featured In

Today's Pop Hits (38K Followers)

Gaming Playlist & Workout Radio (23K Followers)

Playlists This Song Was Featured In

Forest Gump Soundtrack (50K Followers)

Stagecoach (15K Followers)

Best of Country Hits (2K Followers)

Playlists This Song Was Featured In

Acoustics For Relaxing (48K Followers)

Chill Music (9K Followers)

Playlists This Song Was Featured In

Hard Rock Workout (70K Followers)

Rock Hits (5K Followers)

Playlists This Song Was Featured In

Funky Songs Playlist (190K Followers)

Clean Rap & RNB (10K Followers)

[EDM/Future Bass] Melvin - Luv Again

Playlists This Song Was Featured In

Top Hits From New Artists (20K Followers)

Electro-mania (6K Followers)

Best Workout Playlist (14K Followers)




[Hip Hop] K-Rich - We Workin  


[Hip Hop] Surve - Found My Way  

*Note: Songs may have ordered promotion from other sources as well. Small, medium, and large only denote the amount of promotion that was ordered from our service.  



With an already buzzing YouTube audience of over 400K+ subscribers, Kid Travis wanted his Instagram profile to start gaining some of that same traction.

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He discovered that trying to run Instagram ads yourself vs. having us add our years of experience and expertise to them made a huge difference!

His main goal was to achieve new followers who are seriously interested in his journey as an artist.

Kid Travis already had amazing talent but needed to combine his music genius with some marketing expertise to get the best of both worlds.

We were able to bring out the heart of his music through paid ads by editing & optimizing his existing videos and properly researching and structuring his ad campaigns.

The end results: We were able to consistently and predictably gain followers averaging between $0.25-$0.35 per follower (including a bulk of the promotion being done in high cost English speaking countries such as United States, United Kingdom, Australia, & Canada) resulting in around 4,000 new, engaged followers/month on Instagram.

Kid Travis Instagram:

Kid Travis YouTube:

*Note: Previous campaigns are not a guarantee for results in future campaigns. However, we do our best to ensure each client gets the best results possible.