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How To (Finally) Monetize Your Music & Videos On Facebook & Instagram

*This article may contain links to affiliate products & services. We have reviewed these services to try and ensure the highest quality recommendations*

Written by Cameron Mayo

So, you’ve decided to try to make money with Facebook videos? Or maybe you’re an Instagram star that wants to finally use their talents for more than just fame? Well, you’ve come to the right place.

Before we get started, please know that making money with Instagram and Facebook isn’t as easy as it once was. Facebook video monetization system has had a bit of an overhaul and only select users can easily use their monetization system.

Currently, the only native way to do it is through their Audience Network, but even that you have to apply for and it is only available for third party mobile applications that integrate Facebook’s technology.

Instagram has similar rules, as it is owned by Facebook. The best way to make money on either is to use third party sources like TuneCore or Patreon. For the rest of the article, I’ll exclusively refer to Facebook but know that most of it will also apply to Instagram.

Monetizing Facebook Videos

An exciting new option for monetizing your music is through TuneCore. If you use them as your distributor, you can monetize your videos on Facebook and Instagram for free. You will continue to keep 100% of your revenue, the same way it works with songs sales. The money you make from plays will be dispersed to your TuneCore account. It is a direct and simple option if you are looking to capitalize on your Facebook videos.

Patreon is also a good way to make money off your content, despite it not being direct monetization of Facebook videos. Their whole mission is about getting creators paid for their work and talents, and they do a good job of that. Although there is not seamless integration with Facebook, sharing Patreon posts on Facebook will directly fuel conversions. The goal is directing your Facebook following to your Patreon so they can buy your music and support your craft.

What Not To Do

Even if you’re not using Facebook directly for monetization, or if you’re one of the lucky few able to use their monetization system, your video will have to fit their community guidelines. We won’t go through all of them, but there are a few recent additions we want to touch on that make your video unfit for Facebook. Your video cannot feature:

• Tragedy & Conflict 

You may be thinking, what gives? In response to the US Presidential 2016 election, Facebook has made some drastic changes to their community guidelines. This is one of them. Even if you want to simply educate or promote a recent tragedy or even a past one, you cannot do it on Facebook and expect monetization.

• Social Issues

Like tragedy and conflict, you may be wondering, why? This guideline may also be in response to the backlash they received after the US Presidential 2016 election. Like before, even if you want to simply raise awareness of an issue or educate people about it; you cannot upload it to Facebook for monetization.

• Excessive Alcohol or Drug Use

This is really important if you the genre is known for featuring such things, like gangster rap, heavy metal and so on. You can be a rebel and upload the video anyway, but it may be taken down.

• Luring Viewers to Directly Engage with Content

Specifically, you cannot ask viewers to comment, like or share a post. Essentially, no end tags. It may seem counter-intuitive, but this may also be in response to backlash during the election.

Directly Concerning Music

If you’re thinking, “I don’t want to monetize random videos! How do I monetize my music on Facebook,” we have some good news for you. As stated before, it’s best to work with partners outside of Facebook to monetize videos, rather than Facebook directly. For indie artists, the number one publisher is DistroKid. They distribute your music to platforms like Facebook, as well as Pandora, Spotify, YouTube and others.

When your song is ready to go, it's time to start promoting it to potential fans! Omari has the best organic promotion services money can buy. With packages for Spotify, TikTok, Instagram, and YouTube, we will get your music the traffic and attention it deserves! Click below for more information.  


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*Here are some small samples of the playlists in our network. Obviously, we aren't able to share every single list for confidentiality reasons, but these are a handful of examples out of the hundreds of playlists we have in our network.*

Playlists This Song Was Featured In

Contemporary Christian Music (33K Followers)

Louvores - Gospel (62K Followers)

Playlists This Song Was Featured In

Clean Rap & RNB (25K Followers)

Top Hits From New Artists (20K Followers)

Chill Music (38K Followers)

Playlists This Song Was Featured In

Today's Pop Hits (38K Followers)

Gaming Playlist & Workout Radio (23K Followers)

Playlists This Song Was Featured In

Forest Gump Soundtrack (50K Followers)

Stagecoach (15K Followers)

Best of Country Hits (2K Followers)

Playlists This Song Was Featured In

Acoustics For Relaxing (48K Followers)

Chill Music (9K Followers)

Playlists This Song Was Featured In

Hard Rock Workout (70K Followers)

Rock Hits (5K Followers)

Playlists This Song Was Featured In

Funky Songs Playlist (190K Followers)

Clean Rap & RNB (10K Followers)

[EDM/Future Bass] Melvin - Luv Again

Playlists This Song Was Featured In

Top Hits From New Artists (20K Followers)

Electro-mania (6K Followers)

Best Workout Playlist (14K Followers)




[Hip Hop] K-Rich - We Workin  


[Hip Hop] Surve - Found My Way  

*Note: Songs may have ordered promotion from other sources as well. Small, medium, and large only denote the amount of promotion that was ordered from our service.  



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We were able to bring out the heart of his music through paid ads by editing & optimizing his existing videos and properly researching and structuring his ad campaigns.

The end results: We were able to consistently and predictably gain followers averaging between $0.25-$0.35 per follower (including a bulk of the promotion being done in high cost English speaking countries such as United States, United Kingdom, Australia, & Canada) resulting in around 4,000 new, engaged followers/month on Instagram.

Kid Travis Instagram:

Kid Travis YouTube:

*Note: Previous campaigns are not a guarantee for results in future campaigns. However, we do our best to ensure each client gets the best results possible.