How to Get More (Real) Spotify Plays & Followers: 7 Golden Tips

How to Get More (Real) Spotify Plays & Followers: 7 Golden Tips

*This article may contain links to affiliate products & services. We have reviewed these services to try and ensure the highest quality recommendations*

Getting organic Spotify plays is a big part of making it as an independent artist. This is how you get discovered by more fans and attract attention from leaders in the music business. You may see ads to “buy 100,000 Spotify plays”, but you need to be cautious. 

These will likely be empty plays made by bots, which can do more harm to you than good. These are 7 tips that will help you get more real Spotify plays and followers to jumpstart your career as a musician.

1. Put Your Music On Spotify

People can’t listen to your music if it is not on Spotify. Unlike other sites, you can’t just upload your music to the site. For this, you need to use a distribution service or a record label. There are services like DistroKid and TuneCore that can handle the licensing and distribution of your music, as well as pay out royalties when people stream your music on Spotify. Each of these distribution services offer different packages, so check them both out and choose the best one for your needs.

After you get your music listed on Spotify, you need to get your account verified. It’s a quick process and starts by clicking right here. Not only will it help build your authority in the industry, it also allows you to check analytics and fan insights, and give you access to promotional tools.

3. Advertise

This doesn’t necessarily mean that you need to pay out money for an ad campaign. It can be as simple as sharing to social media. There are great free (or at least inexpensive) options available like building a Facebook profile (or website) to host links to all your streaming profiles, reaching out to friends and asking them to share your tracks, or playing some free gigs to build local awareness of your music.

If you have the funds, making sponsored posts on social media can be an excellent option. They allow you to define your target market, track its effectiveness, and reach new people without breaking the bank.

4. Plan A Campaign

Marketing is more than just some posts on your Facebook and Instagram. A good marketing campaign outlines who you are targeting, what kind of content you are sharing, when you are sharing that content, what you are trying to get your audience to do, and then what will come next. It also should include a way to get the attention of music influencers like playlist curators of blogger. 

With a detailed plan, you greatly improve your chances of building an audience. Your marketing campaign should also have very clear, actionable goals like “follow me on Spotify/Instagram/Facebook” or “add my song to a playlist.” Everything in the campaign should point towards these goals.

I touched on this earlier, but it is worth reiterating. Reach out to playlist curators and bloggers. No matter how popular they may be, it is likely their audience is loyal and engaged. Getting shared to a couple hundred blog readers can be an incredible springboard to success.

5. Use Reddit

Reddit is a great place to be for independent artists of all genres. This is Our Music is a forum dedicated to music from Reddit users. It’s open to all genres and encourages feedback. Posting here can both help you improve as an artist and gain some loyal followers.

There are several other subreddits that fit into the same category: We Are The Music MakersSongwritersThese Are Our Albums. Be sure to read the rules for each subreddit and follow them when posting.

6. Join The Spotify Community

Make a playlist from of your favorite tracks from other artists and put your music in it. You can post your playlist to the Spotify Playlist Exchange, allowing other curators to see your playlist. They can take songs from it for their own playlists. This is a great opportunity for artists who are just starting out because it will connect you with other independent artists and develop some mutually beneficial relationships in the music industry.

7. Connect With Playlist Curators

Curators carefully craft their playlists, meticulously choosing which songs will land a spot on their coveted playlists. If you don’t know how to find a curator, there are services like Soundplate that can connect artists with curators.

An organic promotion campaign is one of the best things you can buy when releasing new music. Omari MC has the best Spotify playlist campaigns around and will generate meaningful engagement with your music. Click below to learn more!


When your song is ready to go, it's time to start promoting it to potential fans! Omari has the best organic promotion services money can buy. With packages for Spotify, TikTok, Instagram, and YouTube, we will get your music the traffic and attention it deserves! Click below for more information.  


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SPOTIFY CAMPAIGN EXAMPLES

*Here are some small samples of the playlists in our network. Obviously, we aren't able to share every single list for confidentiality reasons, but these are a handful of examples out of the hundreds of playlists we have in our network.*


Playlists This Song Was Featured In

Contemporary Christian Music (33K Followers)

Louvores - Gospel (62K Followers)


Playlists This Song Was Featured In

Clean Rap & RNB (25K Followers)

Top Hits From New Artists (20K Followers)

Chill Music (38K Followers)


Playlists This Song Was Featured In

Today's Pop Hits (38K Followers)

Gaming Playlist & Workout Radio (23K Followers)


Playlists This Song Was Featured In

Forest Gump Soundtrack (50K Followers)

Stagecoach (15K Followers)

Best of Country Hits (2K Followers)


Playlists This Song Was Featured In

Acoustics For Relaxing (48K Followers)

Chill Music (9K Followers)


Playlists This Song Was Featured In

Hard Rock Workout (70K Followers)

Rock Hits (5K Followers)


Playlists This Song Was Featured In

Funky Songs Playlist (190K Followers)

Clean Rap & RNB (10K Followers)


[EDM/Future Bass] Melvin - Luv Again

Playlists This Song Was Featured In

Top Hits From New Artists (20K Followers)

Electro-mania (6K Followers)

Best Workout Playlist (14K Followers)


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SMALL CAMPAIGN EXAMPLES

MEDIUM CAMPAIGN EXAMPLES

[Hip Hop] K-Rich - We Workin  

LARGE CAMPAIGN EXAMPLES

[Hip Hop] Surve - Found My Way  


*Note: Songs may have ordered promotion from other sources as well. Small, medium, and large only denote the amount of promotion that was ordered from our service.  

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KID TRAVIS (R&B, POP)

With an already buzzing YouTube audience of over 400K+ subscribers, Kid Travis wanted his Instagram profile to start gaining some of that same traction.

While you can get some spill over audience from YouTube, Kid Travis knew that Instagram ad campaigns could boost his presence on IG even further!

He discovered that trying to run Instagram ads yourself vs. having us add our years of experience and expertise to them made a huge difference!

His main goal was to achieve new followers who are seriously interested in his journey as an artist.

Kid Travis already had amazing talent but needed to combine his music genius with some marketing expertise to get the best of both worlds.

We were able to bring out the heart of his music through paid ads by editing & optimizing his existing videos and properly researching and structuring his ad campaigns.

The end results: We were able to consistently and predictably gain followers averaging between $0.25-$0.35 per follower (including a bulk of the promotion being done in high cost English speaking countries such as United States, United Kingdom, Australia, & Canada) resulting in around 4,000 new, engaged followers/month on Instagram.

Kid Travis Instagram: https://www.instagram.com/kidtravis/

Kid Travis YouTube: https://www.youtube.com/user/kidtravisofficial


*Note: Previous campaigns are not a guarantee for results in future campaigns. However, we do our best to ensure each client gets the best results possible.  

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