5 Genius Ways To Make Money & Promote Music On Triller
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Written by Ramsey Brown.
Triller is a fairly new video sharing app that has taken both music fans and the music industry by a storm. It is similar to TikTok in function, but more so geared towards artists and music creators. The platform has paved a new way for musicians to achieve online stardom by opening the door for new opportunities to generate funds from sponsorships, labels, fans, and more.
Music marketing has certainly changed in the most recent years. Everything is geared around video content and the visual appeal of music is just as important as the audible appeal.
Luckily, there are apps like Triller that allow you to promote your music accompanied with videos without the need of having to spend thousands of dollars on big elaborate music videos. As a matter of fact, Triller allows you to do this at absolutely no cost because the app is entirely free to users.
In addition to the platform being completely free, there are also a number of ways artists can utilize the app to make money from their content.
If you're someone who is passionate about music and trying to progress your career in the music industry, it’s highly recommended that you jump on the Triller train and start promoting your music to it’s over 65 million active users.
5 Ways to Grow Your Fanbase on Triller
Before you can begin monetizing your music on Triller, you will obviously need an audience first. By far the most important tool for anyone trying to make money on Triller (and on any social media app) is that you grow a large enough following to earn recognition.
So, if you don’t already have a buzz on Triller, definitely check out the tips below explaining how you can organically do so. After you start picking up some steam and creating some traction around your name, then you can begin taking advantage of all the monetary benefits this platform has to offer. Here is what you need:
High Quality Content
You may have a potentially huge hit song under your belt that you are eagerly waiting for the public to hear. However, unless this song sounds professionally recorded (high quality and mixed/mastered), you should refrain from posting it. This seems like common sense to some, but you would be surprised at how much under par music is released on the platform.
Remember, any social media platform is an extension of your overall brand. Don’t just post a bunch of random half-done videos because you know you need content. Take some time to learn the app, study other users and see what makes their videos so good, then utilize that knowledge on your own account.
Also, you want to make sure that you keep your profile clean and looking great with a profile pic and a unique username. Whether it's a stylish or interesting photo of yourself, or a logo or image of some kind, a good looking profile pic can help grab others attention. If you can, keep your username the same as it is on your other social platforms. You don’t want a profile name that is extravagant, long, or confusing to type/pronounce. Stay on brand so users are able to easily search your name and find you.
Posting Content Regularly
With so many new videos being uploaded daily, it’s crucial that you keep up with the pace and post as often as you can. If you are not constantly making new content, your fans will likely become bored and choose to unfollow you all together.
Also, the fewer videos you have, the fewer chances you have of getting featured on the ‘For You’ or ‘Recommended’ pages for new users to find you.
Posting more videos also helps you learn the ins and outs of the platform quicker. Just like on TikTok, it takes some trial and error to actually perfect the art of editing videos. The more you post, the better your content quality will become. Don’t get discouraged if your first video isn’t the greatest, you’ll get better with time.
Trends & Challenges
There are always new trends and fun challenges to take part in on Triller. By doing this, it shows you are active and engaged on the app. Plus, it gives your fans a glimpse into your personality and character beyond just your music.
Many of Triller’s most popular content is based around trends and challenges. You can hop on someone else's trend or you can create your own using your own music behind it. If it’s catchy enough, it could likely pop off and become viral. If you want to start your own challenge, come up with a short description of what the challenge involves and create a unique #hashtag so you can track anyone who takes part.
To build up even more hype, incentivize your fans with rewards if they interact and take part in your challenge. You could repost fan videos on your page, give fan shout-outs, or giveaway merch to those with the best videos. Which brings us to our next tip to increase followers...
Engage with Fans
Triller has huge potential to grow your following and reach new fans, but you wont get there just by posting videos. I’ve said it time and time before, engaging with fans is one of the most essential things an artist can do to grow their following. Something as simple as liking a fan comment or replying to a comment can have a huge ripple effect and impact your career positively.
Fans want to be noticed and recognized by their favorite artists. The more you interact with fans, the more fans will interact with you. If your audience knows you are likely to repost fan videos covering your songs, they are going to be more likely to make cover song videos in hopes you will see and repost theirs.
Implementing user-generated content into your social media strategy is not only great for engaging with fans, but it’s an overall brilliant marketing tool as well. The more love you show your fans, the more love they will show back to you!
Utilize Other Social Platforms
If you already have a decent following on other social media pages, reach out to your fans on Instagram and Facebook and invite them to join and follow you on Triller. Because it is a newer social media site, there are obviously less users due to lack of knowledge about the app. However, the number of users are continuing to grow daily and some believe it could be the next big social media heavyweight.
Use your platform and popularity on other social media sites to boost your growth on Triller. If your online fanbase is already established on one platform, it makes it so much easier to expand your fanbase on another platform.
5 Ways to Make Money on Triller
Now that you know some ways to grow your following on Triller, you should begin implementing these tips ASAP to build some actual buzz around your account. Once you have some traction and a decent audience, then it is time to discuss getting to the bag.
Before we get into the different monetization opportunities that Triller can provide, just know it takes some hard work and timely effort to actually make a decent paycheck on the platform. But if you’re an upcoming artist, it’s necessary to take advantage of any opportunity to make some extra cash, whether it be a big or small amount.
Royalties
Triller isn’t actually a music platform itself. Instead, it integrates with other streaming services such as Spotify to easily allow users to pull songs from their music apps into their Triller videos.
This means that every time your song is played/heard on the app, or anytime someone chooses to remix your song into their own video, you are earning streaming royalties just as you would through the streaming site itself.
By having your song on Triller, millions of users can use it for their video which not only will help you earn money, but will also give your music more exposure.
Earn Triller Gems & Gold
One unique thing about Triller is that it has its own form of currency within the app. Fans are able to exchange real money for Triller Gold & Gems. They can then use their Triller Gold to donate and show appreciation to their favorite verified artists. Once the artist collects a certain amount of Gold, they can convert it into Gems, which can then be cashed out as real money.
This is a great way for fans to show love and support for their favorite artists. All fans have to do is click the ‘donate’ button on the artist’s profile. However, the catch is that the donate button is only available to verified artists. Which leads us to our next point…
Become an Influencer/Verified Artist
Just like most social media apps, the more followers you have, the more popularity and ‘influence’ you seem to have as well. The good thing about becoming an influencer on Triller is that since it’s still a fairly new platform, the competition isn’t too steep.
The not-so-good thing about becoming a Triller influencer is that they are known to be quite picky about verifying users. Unless you are a well-known artist with a huge following behind you already, there is no straight answer on how you can become verified or become an influencer on the platform.
Triller is definitely picking up speed and many TikTok influencers have jumped shipped and began their influencer careers on the newer video sharing app. So, if you currently have a decent following on other social media platforms, it will be much easier for you to segue into Triller as an already established social media influencer, rather than starting out fresh.
Once you are a verified influencer on Triller, you will be able to use your platform to land brand sponsorships, endorsements, and other placements as a way to make additional income on the app.
Sponsorships
Companies and brands who are on the platform can work directly with the Triller team to develop brand-influencer partnerships and sponsorships. This type of partnership has worked well for clothing, auto, beverage, and tech brands.
Just like Tiktok, Triller offers a fun and creative way for influencers, artists, companies, and brands to collaborate and market each other's products and services. These types of partnerships are either set up through Triller officially, or a company may reach out to an artist directly to work out a sponsorship deal.
Get Noticed by Labels
Triller is an authorized partner of some of the biggest music brands in the industry from Universal Music Group, Warner Music Group, Sony Music Entertainment, Def Jam Recordings, to Spotify.
This means that the team behind Triller takes the music integration aspect of their app seriously. There is even an entire music tab within the platform to discover and hear new music. With these major labels and companies working so closely with Triller, your music has a solid chance at getting noticed.
Triller also holds competitions to help the creators on their platform get noticed and catapulted into their music careers. Just last year Triller and Boost Mobile partnered to host the ‘Step Up to the Mic’ talent search competition.
One lucky and talented artist won a grand prize consisting of a record label and management deal, recording an original song written by prominent songwriter Starrah and produced by Murda Beatz, a professional music video shoot, and much more. This is just one of the many opportunities Triller provides it’s users in order to push their professional growth and development.
Wrapping Up
As you now hopefully understand after reading this article, your success on Triller relies heavily on the effort you put into it. This app is continuing to grow extremely fast and the quicker you hop on, the more lead way you will have.
Never underestimate the power of new and upcoming social media platforms. If you took 10 minutes out of your day (the 10 minutes you spend scrolling on Instagram), you might be surprised at how quickly you catch on to it.
Once you begin to post videos regularly and grow your following, your music will promote itself on the platform. If your content is good enough, then you can start taking advantage of Triller's monetization opportunities!
When your song is ready to go, it's time to start promoting it to potential fans! Omari has the best organic promotion services money can buy. With packages for Spotify, TikTok, Instagram, and YouTube, we will get your music the traffic and attention it deserves! Click below for more information.
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Triller is an authorized partner of some of the biggest music brands in the industry from Universal Music Group, Warner Music Group, Sony Music Entertainment, Def Jam Recordings, to Spotify.
This means that the team behind Triller takes the music integration aspect of their app seriously. There is even an entire music tab within the platform to discover and hear new music. With these major labels and companies working so closely with Triller, your music has a solid chance at getting noticed.
Triller also holds competitions to help the creators on their platform get noticed and catapulted into their music careers. Just last year Triller and Boost Mobile partnered to host the ‘Step Up to the Mic’ talent search competition.
One lucky and talented artist won a grand prize consisting of a record label and management deal, recording an original song written by prominent songwriter Starrah and produced by Murda Beatz, a professional music video shoot, and much more. This is just one of the many opportunities Triller provides it’s users in order to push their professional growth and development.
© 2023 Omari MC, LLC. All Rights Reserved.
© 2023 Omari MC, LLC. All Rights Reserved.