- A Place To Buy Music
Make sure people can find where to buy your music (iTunes, Amazon, etc.). Building your own storefront is always a good idea. I recommend putting some of your music up on streaming services like SoundCloud and Spotify (you can now monetize your SoundCloud streams too).
Personally, I have a widget from Beatstars with all my music listed in it. (This will be key once you learn some more marketing techniques in the Advanced Artists Academy)
- Your tour shows or performances
We recommend using Bandsintown for this. This allows you to link your shows across different platforms.
- Your Blog
Blogging is a great way to connect with your fans and build your brand. My music marketing blog is a key attribute of my site. Setting up a blog will surely boost your sales and get you connected with fans. There's way to much to write down about how to build a good blog, but there are video tutorials on this in the Academy as well.
Embed your best videos, put up your best press quotes, link to an interview you did with a music blog… Basically, talk yourself up. The more legit you look, the more legit people will think you are.
- Your Contact Info
Make sure that you have your contact information with an e-mail address or a contact form so people can contact you for online publicity, booking, or just to tell you they like your music. Don’t make it hard for anyone to connect with you online.
After your site is done, make sure to keep your social media sites updated! That means daily. This way your whole site remains interesting and dynamic and fully updated.
Good luck, be creative, and have fun!
This is a great blueprint to get you started, but once you're ready to dig deeper and learn what emails to write to get fans to buy your music, what headlines actually get people to sign up to your email list, how to get targeted traffic to your site, and how to scale your music business, I highly recommend joining the Academy. You can click below for details.