How To Promote & Share Your Music On Reddit: The Backdoor To The Industry

How To Promote & Share Your Music On Reddit: The Backdoor To The Industry

Written by Cameron Mayo

In most cases, starting something new comes with a few challenges. Starting a career as an independent music is no exception. 

If you are new to the music industry you need to take every opportunity to promote your music and get more people engaged to with your brand. Fortunately, there is a variety of music promotion sites where you can promote and share your music for free

Get Your New Music Heard Using Reddit

The digital world, namely the ability to stream music, has undoubtedly changed the music industry. As streaming has become the main way fans consume music, learning how to promote your music successfully on the internet is crucial to getting your music heard and to gain fans.

The good news is, there is already a variety of available websites to upload music for free which allows you to promote your music efficiently and effectively.

Boasting itself as a huge community with dedicated and passionate members, Reddit is frequently the origin of viral stories and internet buzz. This makes it a viable platform to give your new music the best shot at getting noticed and ultimately gaining significant exposure.

1. Create Your Reddit Account

Before jumping on the idea of promoting your music to Reddit, it’s important to note that you need to become a Redditor. You need be an active part of the community and not just there for self-promotion. If you only participate to promote yourself, your posts will get down voted and no one will hear your music.

In each forum (called subreddits), you will find a list of rules. Be sure to read those and follow them before posting. If you break a subreddit's rule, your post will be removed and you may be banned from that subreddit.

So, setup your Reddit account and build a reputation by interacting in the community. Engage in various subreddits to reach your targeted audience and build up your karma (which you will get when other members upvote your comments, threads, or submissions) through posting helpful, interesting, and relevant comments on other users’ posts.

2. Be Sure To Share To The Right Subreddit

Subreddits are essentially the topics and groups you can participate in. Again, each subreddit has their own set of rules, so be sure to understand and follow them, as well as general "Reddiquette", in the subreddits you participate in.

The best subreddits where you can consider posting your new music include /r/ifyoulikeblank, /r/MusicPromotion, /r/music, /r/listentothis, /r/ListenToUs and /r/WeAreTheMusicMakers among others.

3. Be Engaged But Absolutely No Spamming

Moderators and the rules they set are law within a subreddit. When it comes to posting, over-activity may be a breach of those rules. Spamming, sharing too often, is one of the easiest ways to get banned from the community.

4. Be Humble

Modesty is very much valued in the Reddit community. People often go out of their way to help those who are sincere and respectful in their posts. You could get some great feedback or advice on your music, so keep your posts and responses humble. 

5. Be Prepared For Harsh Comments

As is mentioned, Reddit is driven by passionate users. When you make mistakes you can almost expect angry and unforgiving comments. Take them with a grain of salt and simply move on.

With its popularity, when you share your music reddit you’ll gain windows of opportunity to promote your music for free and reach out to a niche of dedicated members that can turn into your fans. So, be a redditor, follow Reddiquette, and get your new music to the front page!

Reddit is a great place to promote as a complement to your promotion plans. You don't necessarily want to share your music exclusively there. Omari has amazing SoundCloud and Spotify promotion packages that should be the foundation of your marketing.


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