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How To Promote & Share Your Music On Reddit: The Backdoor To The Industry

*This article may contain links to affiliate products & services. We have reviewed these services to try and ensure the highest quality recommendations*

Written by Cameron Mayo

In most cases, starting something new comes with a few challenges. Starting a career as an independent music is no exception. 

If you are new to the music industry you need to take every opportunity to promote your music and get more people engaged to with your brand. Fortunately, there is a variety of music promotion sites where you can promote and share your music for free

Get Your New Music Heard Using Reddit

The digital world, namely the ability to stream music, has undoubtedly changed the music industry. As streaming has become the main way fans consume music, learning how to promote your music successfully on the internet is crucial to getting your music heard and to gain fans.

The good news is, there is already a variety of available websites to upload music for free which allows you to promote your music efficiently and effectively.

Boasting itself as a huge community with dedicated and passionate members, Reddit is frequently the origin of viral stories and internet buzz. This makes it a viable platform to give your new music the best shot at getting noticed and ultimately gaining significant exposure

1. Create Your Reddit Account

Before jumping on the idea of promoting your music to Reddit, it’s important to note that you need to become a Redditor. You need be an active part of the community and not just there for self-promotion. If you only participate to promote yourself, your posts will get down voted and no one will hear your music.

In each forum (called subreddits), you will find a list of rules. Be sure to read those and follow them before posting. If you break a subreddit's rule, your post will be removed and you may be banned from that subreddit.

So, setup your Reddit account and build a reputation by interacting in the community. Engage in various subreddits to reach your targeted audience and build up your karma (which you will get when other members upvote your comments, threads, or submissions) through posting helpful, interesting, and relevant comments on other users’ posts.

2. Be Sure To Share To The Right Subreddit

Subreddits are essentially the topics and groups you can participate in. Again, each subreddit has their own set of rules, so be sure to understand and follow them, as well as general "Reddiquette", in the subreddits you participate in.

The best subreddits where you can consider posting your new music include /r/ifyoulikeblank/r/MusicPromotion/r/music/r/listentothis/r/ListenToUs and /r/WeAreTheMusicMakers among others.

3. Be Engaged But Absolutely No Spamming

Moderators and the rules they set are law within a subreddit. When it comes to posting, over-activity may be a breach of those rules. Spamming, sharing too often, is one of the easiest ways to get banned from the community.

4. Be Humble

Modesty is very much valued in the Reddit community. People often go out of their way to help those who are sincere and respectful in their posts. You could get some great feedback or advice on your music, so keep your posts and responses humble. 

5. Be Prepared For Harsh Comments

As is mentioned, Reddit is driven by passionate users. When you make mistakes you can almost expect angry and unforgiving comments. Take them with a grain of salt and simply move on.

With its popularity, when you share your music reddit you’ll gain windows of opportunity to promote your music for free and reach out to a niche of dedicated members that can turn into your fans. So, be a redditor, follow Reddiquette, and get your new music to the front page!

Reddit is a great place to promote as a complement to your promotion plans. You don't necessarily want to share your music exclusively there. Omari has amazing SoundCloud and Spotify promotion packages that should be the foundation of your marketing.

When your song is ready to go, it's time to start promoting it to potential fans! Omari has the best organic promotion services money can buy. With packages for Spotify, TikTok, Instagram, and YouTube, we will get your music the traffic and attention it deserves! Click below for more information.  


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*Here are some small samples of the playlists in our network. Obviously, we aren't able to share every single list for confidentiality reasons, but these are a handful of examples out of the hundreds of playlists we have in our network.*

Playlists This Song Was Featured In

Contemporary Christian Music (33K Followers)

Louvores - Gospel (62K Followers)

Playlists This Song Was Featured In

Clean Rap & RNB (25K Followers)

Top Hits From New Artists (20K Followers)

Chill Music (38K Followers)

Playlists This Song Was Featured In

Today's Pop Hits (38K Followers)

Gaming Playlist & Workout Radio (23K Followers)

Playlists This Song Was Featured In

Forest Gump Soundtrack (50K Followers)

Stagecoach (15K Followers)

Best of Country Hits (2K Followers)

Playlists This Song Was Featured In

Acoustics For Relaxing (48K Followers)

Chill Music (9K Followers)

Playlists This Song Was Featured In

Hard Rock Workout (70K Followers)

Rock Hits (5K Followers)

Playlists This Song Was Featured In

Funky Songs Playlist (190K Followers)

Clean Rap & RNB (10K Followers)

[EDM/Future Bass] Melvin - Luv Again

Playlists This Song Was Featured In

Top Hits From New Artists (20K Followers)

Electro-mania (6K Followers)

Best Workout Playlist (14K Followers)




[Hip Hop] K-Rich - We Workin  


[Hip Hop] Surve - Found My Way  

*Note: Songs may have ordered promotion from other sources as well. Small, medium, and large only denote the amount of promotion that was ordered from our service.  



With an already buzzing YouTube audience of over 400K+ subscribers, Kid Travis wanted his Instagram profile to start gaining some of that same traction.

While you can get some spill over audience from YouTube, Kid Travis knew that Instagram ad campaigns could boost his presence on IG even further!

He discovered that trying to run Instagram ads yourself vs. having us add our years of experience and expertise to them made a huge difference!

His main goal was to achieve new followers who are seriously interested in his journey as an artist.

Kid Travis already had amazing talent but needed to combine his music genius with some marketing expertise to get the best of both worlds.

We were able to bring out the heart of his music through paid ads by editing & optimizing his existing videos and properly researching and structuring his ad campaigns.

The end results: We were able to consistently and predictably gain followers averaging between $0.25-$0.35 per follower (including a bulk of the promotion being done in high cost English speaking countries such as United States, United Kingdom, Australia, & Canada) resulting in around 4,000 new, engaged followers/month on Instagram.

Kid Travis Instagram:

Kid Travis YouTube:

*Note: Previous campaigns are not a guarantee for results in future campaigns. However, we do our best to ensure each client gets the best results possible.