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Less Artists Going Platinum May Be The Best News The Music Industry Ever Had

Less Artists Going Platinum May Be The Best News The Music Industry Ever Had

*This article may contain links to affiliate products & services. We have reviewed these services to try and ensure the highest quality recommendations*

Written by Omari

That headline may sound odd coming from the guy who wrote, Make Them Beg To Buy Your Music, but hear me out on this.

Less artists are achieving the ever heralded platinum status due in large part to streaming revenue. This, however, does not mean that artists are making less money. If you can build a better mousetrap and get people to pay for it, you're in a win situation. 

Warner Music Group's Revenue Earnings

During an earnings conference call on Monday, Warning Music Group, the third largest recording company on the planet, stated they generated more money from streaming than they did from digital downloads. That’s no small feat, and as Re/Code notes, this “is the first time a big music label has hit that milestone.”

A Warner Music press release reads:

“We experienced significant revenue growth this quarter across key segments of our business – in particular Recorded Music, across the U.S. and international and across digital and physical – capping off a strong first half of our fiscal year” said Stephen Cooper, Warner Music Group’s CEO. “Notably, in this quarter we saw continued growth in streaming revenue which surpassed download revenue for the first time in the history of our recorded music business.”

Spotify or Apple Music?

Streaming based music revenue from sites like YouTube, Pandora, Spotify, and Beats Music increased by over 33% during Warner’s March quarter. Meanwhile, revenue from digital sales increased by only 7%. This tells us the growth of streaming is significantly outpacing digital downloads.

In fact, Apple is poised to release it's own streaming service later this year.

Why Is This Good News For Artists?

I explained in an earlier article ways Spotify can earn artists more money, and the above statements support that claim.

You'd have to understand something about advertisers to understand my train of thought. They flock to where the people are. Think about the way you advertise your music?

You flock to where the people are. You go on Twitter, SoundCloud, and YouTube because people are already there! They have a customer base that you're trying to turn into your fans.

All you're doing is borrowing traffic off someone else. Why? Because it's a low barrier to entry and it's free.

Spotify has the same model.

I've heard one too many people say about music, "Why would I pay for something when I can get it for free?" Before, there was a morality complex (for those aware of morals) that they shouldn't steal music, just as they shouldn't steal movies.

With services like Spotify and Netflix, that excuse is off the table! People have widely shown they're willing to pay small monthly fees for unlimited access to music and movies.

What This Ultimately Means For Musicians?

This means what I've been trying to tell artists all along. Having a Buy on iTunes link below a song is NOT selling your music to anyone. It's simply making them aware that it's on iTunes. You're going to need to learn marketing if you want to still make a good chunk of revenue off album sales independently.

It's possible, but you have to know what you're doing.

People buy music from people they have a connection with. Even when they can stream for free. They buy because they genuinely like the artist.

Less artists going platinum means that the playing field is being leveled for independents. You no longer need a label to make a career out of your music. In fact, the only label I'd want to be under is one I start myself. Being independent is far better in my eyes at this stage in the game, but I may write on that later.

Wrapping Up

Digital sales aren't increasing as fast as streaming is, but revenue is up.

I don't know about you, but I don't pay my bills in albums sold. I pay it with the revenue earned form my music business. If cash flow is up, that's good news for artists.

When your song is ready to go, it's time to start promoting it to potential fans! Omari has the best organic promotion services money can buy. With packages for Spotify, TikTok, Instagram, and YouTube, we will get your music the traffic and attention it deserves! Click below for more information.  


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*Here are some small samples of the playlists in our network. Obviously, we aren't able to share every single list for confidentiality reasons, but these are a handful of examples out of the hundreds of playlists we have in our network.*

Playlists This Song Was Featured In

Contemporary Christian Music (33K Followers)

Louvores - Gospel (62K Followers)

Playlists This Song Was Featured In

Clean Rap & RNB (25K Followers)

Top Hits From New Artists (20K Followers)

Chill Music (38K Followers)

Playlists This Song Was Featured In

Today's Pop Hits (38K Followers)

Gaming Playlist & Workout Radio (23K Followers)

Playlists This Song Was Featured In

Forest Gump Soundtrack (50K Followers)

Stagecoach (15K Followers)

Best of Country Hits (2K Followers)

Playlists This Song Was Featured In

Acoustics For Relaxing (48K Followers)

Chill Music (9K Followers)

Playlists This Song Was Featured In

Hard Rock Workout (70K Followers)

Rock Hits (5K Followers)

Playlists This Song Was Featured In

Funky Songs Playlist (190K Followers)

Clean Rap & RNB (10K Followers)

[EDM/Future Bass] Melvin - Luv Again

Playlists This Song Was Featured In

Top Hits From New Artists (20K Followers)

Electro-mania (6K Followers)

Best Workout Playlist (14K Followers)




[Hip Hop] K-Rich - We Workin  


[Hip Hop] Surve - Found My Way  

*Note: Songs may have ordered promotion from other sources as well. Small, medium, and large only denote the amount of promotion that was ordered from our service.  



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Kid Travis Instagram:

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