Music Marketing & Business Courses: Learn From Full-Time Music Entrepreneurs

*This article may contain links to affiliate products & services. We have reviewed these services to try and ensure the highest quality recommendations*

Written by Jaron Lewis

So you're a musician, a singer, or in a band, and you're trying to take it to the next level. You think you’re great; this should be really easy, but when you get started, you realize you have absolutely no idea where to start. So what do you do? Take some classes. Being more educated in the business that you want to continue in is not money wasted, it’s money well spent.

If more musicians understood this they'd be way better off.

What Can Schooling Do For You?

Going to some of the music marketing courses online will help to provide you with the skills that are needed to make it in the business.  Generally you’ll learn and receive knowledge, from professionals in the business, on the basic fundamentals of the industry. There also may be the option to intern with a marketing company as well.

Now with the addition of so many ways to promote business online there are even online music marketing courses that specifically delve into this topic. No course load would be complete without it. It will generally teach the specifics of what platforms to use, how to advertise correctly, and how to gain the most traction.

Why Is This So Important?

Going to school or learning from people in the business can help dramatically. You can learn the principles of marketing in general, and also branch into pricing and distribution and how exactly to brand yourself in the industry. Without this knowledge getting in is a lot harder than it has to be.

Learning from entrepreneurs in the business allows for the ability to ask real world questions and get answers that are not standard textbook answers. That information is key to moving along and learning the music marketing strategies that are essential to success.

Take a second and THINK about this. Many musicians get stuck in this mindset of "being a sell out" if they want to make money with their music.

That is complete rubbish. If you're staying true to your music while making money, there is NOTHING wrong with that. You're a sell out when you start to compromise your integrity.

It is absolutely possible to respect the business side of the industry while continuing to make great music. The problem we're focusing on today is the people who make great music but are still stuck at some 9-5 they know they don't want to be at anymore.

Build Your Portfolio

In order to market yourself you need an impressive portfolio and resume. Everything that you have done that is relevant to what you are looking to do is important. Make sure that your information is up to date, your recordings are flawless and sound professional and take it from there. Impress them from the start, which is something an entrepreneur will tell you. People make decisions about you within the first few moments of meeting them. Market yourself accordingly.

Taking music marketing and business courses is something that you will want to have under your belt in order to increase your presence in the music industry. No, it’s not mandatory, but it will certainly benefit you in the long run. Plus if you are working with and learning from someone in the business, then you can start building your network right there.


When your song is ready to go, it's time to start promoting it to potential fans! Omari has the best organic promotion services money can buy. With packages for Spotify, TikTok, Instagram, and YouTube, we will get your music the traffic and attention it deserves! Click below for more information.  


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SPOTIFY CAMPAIGN EXAMPLES

*Here are some small samples of the playlists in our network. Obviously, we aren't able to share every single list for confidentiality reasons, but these are a handful of examples out of the hundreds of playlists we have in our network.*


Playlists This Song Was Featured In

Contemporary Christian Music (33K Followers)

Louvores - Gospel (62K Followers)


Playlists This Song Was Featured In

Clean Rap & RNB (25K Followers)

Top Hits From New Artists (20K Followers)

Chill Music (38K Followers)


Playlists This Song Was Featured In

Today's Pop Hits (38K Followers)

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Playlists This Song Was Featured In

Forest Gump Soundtrack (50K Followers)

Stagecoach (15K Followers)

Best of Country Hits (2K Followers)


Playlists This Song Was Featured In

Acoustics For Relaxing (48K Followers)

Chill Music (9K Followers)


Playlists This Song Was Featured In

Hard Rock Workout (70K Followers)

Rock Hits (5K Followers)


Playlists This Song Was Featured In

Funky Songs Playlist (190K Followers)

Clean Rap & RNB (10K Followers)


[EDM/Future Bass] Melvin - Luv Again

Playlists This Song Was Featured In

Top Hits From New Artists (20K Followers)

Electro-mania (6K Followers)

Best Workout Playlist (14K Followers)


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SMALL CAMPAIGN EXAMPLES

MEDIUM CAMPAIGN EXAMPLES

[Hip Hop] K-Rich - We Workin  

LARGE CAMPAIGN EXAMPLES

[Hip Hop] Surve - Found My Way  


*Note: Songs may have ordered promotion from other sources as well. Small, medium, and large only denote the amount of promotion that was ordered from our service.  

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KID TRAVIS (R&B, POP)

With an already buzzing YouTube audience of over 400K+ subscribers, Kid Travis wanted his Instagram profile to start gaining some of that same traction.

While you can get some spill over audience from YouTube, Kid Travis knew that Instagram ad campaigns could boost his presence on IG even further!

He discovered that trying to run Instagram ads yourself vs. having us add our years of experience and expertise to them made a huge difference!

His main goal was to achieve new followers who are seriously interested in his journey as an artist.

Kid Travis already had amazing talent but needed to combine his music genius with some marketing expertise to get the best of both worlds.

We were able to bring out the heart of his music through paid ads by editing & optimizing his existing videos and properly researching and structuring his ad campaigns.

The end results: We were able to consistently and predictably gain followers averaging between $0.25-$0.35 per follower (including a bulk of the promotion being done in high cost English speaking countries such as United States, United Kingdom, Australia, & Canada) resulting in around 4,000 new, engaged followers/month on Instagram.

Kid Travis Instagram: https://www.instagram.com/kidtravis/

Kid Travis YouTube: https://www.youtube.com/user/kidtravisofficial


*Note: Previous campaigns are not a guarantee for results in future campaigns. However, we do our best to ensure each client gets the best results possible.  

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